7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. Therefore, positive feedback on review websites builds a prospective customer’s trust.

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

SEPTEMBER 16, 2021

Managing multiple restaurant locations is a good challenge to have. It means guests love the food you serve so much that one location simply won’t cut it — and you get to serve more customers, generate more revenue , and expand your business. But to be clear, multi-location restaurant management is challenging. Table of Contents.

Management 370

Management Management Document Hiring 370

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

FEBRUARY 7, 2024

Restaurant employee scheduling software Other than having a good product, your staff and how you manage them is the ultimate marker of restaurant success. Better team communication: Say goodbye to endless text threads, email chains, and whatever other inefficient methods your team uses to negotiate schedules. Owned by Toast.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Learn Some Basic SEO.

2022 212

2022 Marketing Email Marketing Social Media 212

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

DECEMBER 17, 2024

Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.

2025 167

2025 Loyalty Program Customer Experience Online Ordering 167

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Another study found that 66% of consumers modify their purchase amount to maximize points.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience?

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. And how can you infuse your optimism into your marketing?

Marketing 227

Marketing Social Media Email Marketing Innovation 227

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas.

Marketing 227

Marketing Food Safety Social Media Small Business 227

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchise 180

Franchise Franchising Marketing Social Media 180

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. The younger generations don’t just want great food, they expect memorable experiences.

2021 230

2021 Mobile Ordering Kitchen Safety Loyalty Program 230

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Modern Restaurant Management

JANUARY 31, 2024

This type of user-generated content (UGC) has emerged as a key tool in the digital marketing landscape, offering brands a genuine and engaging way to connect with their target audiences. In today's content-saturated world, leveraging UGC not only enhances brand visibility, but also fosters a sense of community and trust among consumers.

Social Media 203

Social Media Email Marketing Influencer Customer Experience 203

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Prompt Future Visits. Bulk Is Best.

Marketing 203

Marketing Back of House Employee Relations Social Media 203

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries. The Value of Trust.

2021 196

2021 Coupons Loyalty Program Fast Casual 196

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. By increasing your SEO.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Attracting New Customers. Out-Of-Home.

Marketing 146

Marketing Email Marketing Loyalty Program Social Media 146

Tableo

JULY 20, 2023

Email marketing is becoming a crucial tool for promoting restaurants, cultivating client loyalty and encouraging repeat business in. In this post, we’ll examine five key tactics that are crucial for mastering restaurant email marketing and achieving outstanding results. So let’s start right now!

Email Marketing 75

Email Marketing Marketing Website Management Reservations 75

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Install Barriers at Reception. Protect Your Employees.

Social Media 215

Social Media Food Safety Cash Management Customer Service 215

Modern Restaurant Management

APRIL 2, 2024

This shift in consumer behavior underscores the need for restaurants to cater to this growing customer demographic. Embracing solo diners not only opens doors to a wider customer base but also presents an opportunity for establishments to differentiate themselves in a competitive market. First impressions matter.

Loyalty Program 164

Loyalty Program Catering Seating Email Marketing 164

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. Based on necessity and a will to survive, restaurants in every sector of the industry have been pivoting to meet customer expectations. Marketing Strategy Will Adapt. The pandemic changed that.

2021 191

2021 Online Ordering Email Marketing Advertising 191

Modern Restaurant Management

SEPTEMBER 26, 2023

is the second-largest online food delivery market​ and generated an estimated $218B in revenue in 2022. And experts predict the market will increase close to $500B by 2027. This threat encompasses both sides of the transaction: customers and drivers, requiring collective vigilance and adaptive strategies to counteract evolving scams.

Delivery 197

Delivery Food Consumer Goods Food Order 197

Modern Restaurant Management

JANUARY 31, 2024

I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns.

2024 203

2024 Online Ordering Website Management 2023 203

7 Shifts

DECEMBER 14, 2022

Can a single customer bring a restaurant chain to their knees? The hack spread like wildfire, so much that Chipotle removed the option from the app, citing poor guest and staff experience. The hack spread like wildfire, so much that Chipotle removed the option from the app, citing poor guest and staff experience. The Platform.

Marketing 221

Marketing Social Media Email Marketing Influencer 221

Modern Restaurant Management

MAY 21, 2021

A restaurant is only as good as the team behind the scenes. As an owner or manager, you’re already well aware that your team and your customers are the lifeblood of your enterprise. Considering your customers as part of your team may be an even more constructive approach. Many successful brands take a different approach.

Social Media 203

Social Media Customer Experience Email Marketing Online Ordering 203

Modern Restaurant Management

APRIL 8, 2020

Yelp's Small Business Expert Emily Washcovick has years of experience helping small businesses survive and thrive, particularly in times of crisis. In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times.

Small Business 203

Small Business Social Media Consumer Goods Communication 203

Modern Restaurant Management

DECEMBER 21, 2020

From the very beginning we worked to attract loyal guests seeking an authentic, family dining experience. This year we learned that guests are still seeking that experience even if it needs to move outside of the traditional indoor restaurant setting. Shasta, California. Dennis Becker, CEO, Mobivity.

2020 180

2020 Online Ordering Customer Experience Point of Sale 180

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Ghost kitchens don’t have a brick-and-mortar location where guests can enjoy the whole experience of the brand.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148