7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

AUGUST 3, 2021

It used to be that restaurateurs could compete on the quality of their food, but with consumers having been deprived for so long, focusing on food alone would be a mistake. Consumers expect more in terms of atmosphere, service and memorable experiences. I really look forward to those emails! Build Social Proof.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

Goliath Consulting

NOVEMBER 13, 2024

As consumers continue to seek sustainable meat alternatives, mushrooms will play a crucial role in plant-based cuisine. The Rise of “Swicy” Baked Goods According to Touch Bistro , desserts that blend sweet and spicy flavors, known as “swicy” baked goods, will become a go-to in 2025.

2025 243

2025 Food Email Marketing Fine Dining 243

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

EATER

OCTOBER 21, 2024

Restaurants hoping to make a positive impact on the climate face an enduring challenge: selling their ambitious goals to diners simply looking to have a good time This story was produced in partnership with Civil Eats. More consumers than ever expect restaurants to pursue environmentally conscious practices. without interruptions.

Sustainability 325

Sustainability Sourcing Consumer Goods Seasonal Menu 325

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Five Local Marketing Strategies. Any credible digital marketing provider will tell you that the best goal of any marketing campaign is to attract local business.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

MARCH 29, 2022

In a world where 93 percent of consumers rely on online reviews to decide where to spend, per a Igniyte meta-report , negative reviews can present a genuine threat to your business. Especially so for consumers trying to figure out which restaurant to try next. Thankfully, consumers are generally good at seeing the bigger picture.

Email Marketing 520

Email Marketing Consumer Goods Information Social Media 520

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Email Marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. What marketing methods would you employ with a proactive mindset? And how can you infuse your optimism into your marketing? So, how can you shift your focus in more positive directions?

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Here’s a recipe for good brand stories: Authentic : Tell the story of why your brand exists.

Franchising 450

Franchising Franchise Marketing Social Media 450

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Attracting New Customers. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

OCTOBER 9, 2020

Had you only looked at the foot traffic data for the first two months of 2020, you might have been tempted to declare—and not without good reason—that it was shaping up to be a banner year for brick-and-mortar establishments. The data shows us that consumers are concerned for their safety. Don’t Stop Marketing.

Online Ordering 474

Online Ordering Email Marketing Social Media Retail 474

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? But precisely, how can you determine what customers want?

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Prompt Future Visits.

Marketing 507

Marketing Back of House Employee Relations Social Media 507

ChowNow

DECEMBER 2, 2020

When looking for ways to grow your sales, look no further than restaurant email marketing. Your customers expect to receive emails from you, whether it be for order confirmations, regular updates, or discounts. This makes email a great way to stay top of mind. Step 1: Build your email list.

Email Marketing 195

Email Marketing Marketing Online Ordering Social Media 195

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace. Bottom Line.

2021 478

2021 Online Ordering Email Marketing Advertising 478

Modern Restaurant Management

JULY 12, 2022

Guests have lots of options when it comes to Restaurant Week, so be sure to make a good impression with a menu that makes your restaurant stand out: think best sellers, unique flavors, and creative dishes. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering. Offer Easy Online Ordering.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

JANUARY 31, 2024

This type of user-generated content (UGC) has emerged as a key tool in the digital marketing landscape, offering brands a genuine and engaging way to connect with their target audiences. In today's content-saturated world, leveraging UGC not only enhances brand visibility, but also fosters a sense of community and trust among consumers.

Social Media 508

Social Media Email Marketing Influencer Customer Experience 508

Modern Restaurant Management

SEPTEMBER 26, 2023

is the second-largest online food delivery market​ and generated an estimated $218B in revenue in 2022. And experts predict the market will increase close to $500B by 2027. As a starting point, there is a clear difference between consumer fraud and courier fraud and there are well-known techniques used by each.

Delivery 493

Delivery Food Consumer Goods Food Order 493

ChowNow

APRIL 4, 2025

Or a mixed bag of outdated info, unanswered complaints, and a few good reviews buried in the noise? What people say about your restaurant online carries real weight, but the good news is that with a little strategy and a lot of consistency, you can influence the conversation and grow a steady base of glowing good reviews.

Management 195

Management Management Social Media Online Ordering 195

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 481

2020 Influencer Point of Sale Food Safety 481

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 130

Email Marketing Marketing Online Ordering Loyalty Program 130

Modern Restaurant Management

APRIL 8, 2020

There are many ways to engage and connect with consumers in these challenging times and we encourage business owners to take advantage of all of them. From social media, to your website to email and your Yelp page, there are endless opportunities to reach your audience with relevant and timely information.

Small Business 508

Small Business Social Media Consumer Goods Communication 508

Modern Restaurant Management

MARCH 11, 2025

When the pandemic shifted consumer behavior overnight, off-premise became mission-critical, and at Olo, we were grateful to support restaurants as they navigated unprecedented challenges. Now that need is less, so I'm finding other ways to help my neighbors, who have been so good to me all these years.

Front of House 221

Front of House Loyalty Program Recruiting Customer Experience 221

Modern Restaurant Management

MAY 13, 2020

It’s a good practice for the good times, too, but right now it’s absolutely essential. While you’re evaluating your business’ cash flow, it’s also a good time to think of ways you can help your employees with theirs, especially as delivery drivers have transitioned into front-line coronavirus workers.

Small Business 419

Small Business Kitchen Safety Email Marketing Consumer Goods 419

Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. Labor : From a labor standpoint, 2023 was a relatively good year for operators. What can restaurateurs take away from the responses of their fellow operators?

2024 508

2024 Online Ordering Website Management Inventory 508

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Restaurants vs. delivery services. Supporting local.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

JULY 2, 2021

1, 2020, more than 110,000 eating and drinking places were closed for business temporarily or for good. percent) reported that more food had been consumed in their households during the pandemic. And the last few Data Marketing Association (DMA) reports find that direct mail is becoming increasingly more persuasive over time.

Social Media 474

Social Media Point of Sale Email Marketing Consumer Goods 474

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

APRIL 2, 2024

This shift in consumer behavior underscores the need for restaurants to cater to this growing customer demographic. Embracing solo diners not only opens doors to a wider customer base but also presents an opportunity for establishments to differentiate themselves in a competitive market. restaurant visits to a record 35 percent.

Loyalty Program 411

Loyalty Program Catering Seating Customer Experience 411

Modern Restaurant Management

JANUARY 8, 2024

– Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing! By injecting a sense of playfulness into their interactions with consumers, brands are creating unforgettable experiences that build lasting relationships.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

AUGUST 31, 2023

Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. You can leverage the expertise of a consumer PR agency to help you with this. But it’s not enough for you to have a good story to tell.

Social Media 385

Social Media Email Marketing Influencer Events 385

Modern Restaurant Management

MAY 21, 2021

A restaurant is only as good as the team behind the scenes. They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. You can make your customers part of the team by introducing yourself and your own team in person, on social media , or even via email.

Social Media 508

Social Media Customer Experience Email Marketing Online Ordering 508

ChowNow

FEBRUARY 21, 2025

In this guide, youll learn: Why restaurant apps matter in 2025 and how its the consumer driving the changes The different types of restaurant apps How to make the most of your own branded restaurant app and its many benefits Lets take a closer look at why every restaurant should use apps in 2025. Easily increase your direct sales.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

ChowNow

APRIL 8, 2021

As a restaurant owner, your menu photos are a powerful marketing tool to attract new customers, increase ticket sizes, and retain guests. They’re ripe for use on social media, within marketing emails, and on your online ordering menu. ” Read the eBook. Plan for the best lighting. Schedule a Demo.

Equipment 370

Equipment Menu Social Media Email Marketing 370

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity. Ranbir Bhatia, GM, Benares NJ in Wyckoff, New Jersey.

2020 450

2020 Online Ordering Customer Experience Point of Sale 450