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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. This tool can help maximize your marketing efforts by saving you time crafting emails and managing guest segments. Price: Free (7-day trial), Pro - $129.95/month,

2024 221
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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Optimization of NAPs.

Marketing 397
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What Consumers Want? A B2C Checklist

Modern Restaurant Management

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How do you manage your restaurant in a modern and efficient way? We have compiled a list of factors based on extensive research on consumer psychology and behavior trends.

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Is Contactless Forever?

Modern Restaurant Management

The pandemic forced restaurants to adapt to not only a new, leaner business model but also to new consumer behavior. So what makes a good contactless menu? A good mobile experience. The good news is that it’s never been easier for restaurants to design professional-looking, state-of-the-art online menus.

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Local SEO vs SEO – What’s Best for Your Restaurant Brand?

Modern Restaurant Management

To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. “Best pizza near me,” is a good example of a Google search that would justify the need for local SEO. The trick is knowing when you use one or the other…or both!

SEO 181
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How to Build Customer Trust with QR Codes

Modern Restaurant Management

In order to improve the customer experience, build trust, and protect customer data, restaurants must be diligent in their QR code implementation efforts. The QR code may take you to a phishing website, where you are prompted to enter your personal information or login credentials for scammers to steal.

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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Here are their responses. To read part one, click here.

2021 229