7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

FEBRUARY 7, 2024

Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. Restaurant employee scheduling software Other than having a good product, your staff and how you manage them is the ultimate marker of restaurant success.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. and how to take photos that are customer-friendly and proper social media monitoring. Image Source.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

7 Shifts

OCTOBER 22, 2024

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. Use local keywords in your social media posts, too.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

MAY 23, 2024

Offer smaller portions as options Large and generous food servings are usually welcomed by customers who love a good deal, as they can get more food by paying less. This is a restaurant revenue management strategy that can help ensure optimal ingredient usage and prevent over-portioning.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

7 Shifts

AUGUST 18, 2024

Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base. This will give you a good idea of their product and service. An alternative is to buy an existing bar that is up for sale.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How do you manage your restaurant in a modern and efficient way? We have compiled a list of factors based on extensive research on consumer psychology and behavior trends.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Modern Restaurant Management

MARCH 22, 2024

The FDA has already issued more than 50 food recalls in 2024, causing many consumers to worry about food safety – and raising an important question for the restaurant industry: Would we know exactly what to do in a recall situation? who will manage communications to different stakeholders, who will notify supply chain partners, etc.)

Food Safety 188

Food Safety Social Media Food Supply Allergens 188

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. If you do already have a website, you need to ensure it loads quickly and is easy to navigate.

2022 212

2022 Marketing Email Marketing SEO 212

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Link your official website in the space provided.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

OCTOBER 19, 2022

To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. “Best pizza near me,” is a good example of a Google search that would justify the need for local SEO. The trick is knowing when you use one or the other…or both!

SEO 189

SEO Social Media Website Management Online Ordering 189

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot. Why is customer retention important?

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Do they prefer takeout or dine-in?

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. According to Shoes for Crews Europe , 57% of adult consumers are more likely to visit restaurants with a loyalty program. A good tip is to condense this information in an employee handbook.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

7 Shifts

AUGUST 20, 2024

With the example above, is three a good number, or should you devise strategies to improve efficiency? Implement and promote online reservations Managing table bookings through an online reservation system allows you to predict wait times accurately, which can significantly enhance your table turnover rate.

Online Ordering 221

Online Ordering Fast Casual Fine Dining Seating 221

Modern Restaurant Management

MAY 28, 2021

People like to share where they are, how good their food looks, and whether it lives up to the hype. Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media.

Social Media 218

Social Media Website Management Mobile Ordering Food Order 218

Next Restaurants

JUNE 4, 2024

Building out your online presence doesn’t just mean developing a slick website, either; it’s just as important for modern owners to divert resources to the social media space. Building a good relationship with diners and prospective diners doesn’t start when they step foot into your establishment.

Technology 78

Technology Loyalty Program Social Media Customer Experience 78

ChowNow

SEPTEMBER 9, 2024

It all comes down to marketing, whether it’s a social media post or an email blast. From a Sprout Social survey , 68% of consumers say they use social media to learn about products and brands. That includes having a social media presence and showing up on web searches.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

AUGUST 31, 2023

You can leverage the expertise of a consumer PR agency to help you with this. Build and Nurture Relationships with Local Media Local media decide what stories get published. To start building your relationship with the local media, have a good story to tell in the first place.

Social Media 154

Social Media Email Marketing Influencer Events 154

Modern Restaurant Management

OCTOBER 28, 2021

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. With COVID-19 continuing to be a consideration for consumers across the U.S., Owned media are simply communication channels the restaurant controls.

Communication 202

Communication Social Media Menu Loyalty Program 202

Modern Restaurant Management

NOVEMBER 9, 2022

Hourly hiring is traditionally a complicated process – requiring applicants to create accounts, navigate clunky job websites, and fill out paperwork. The time-consuming and tedious process is driving away good candidates. Place the codes anywhere your target audience may be, like restaurants, stores, or social media.

Hiring 202

Hiring Recruiting Website Management Social Media 202

Modern Restaurant Management

SEPTEMBER 8, 2023

For external audiences, spotlighting your commitment to food safety will also help increase consumer trust and loyalty, as well as positive reviews and referrals. Internally, trust fosters a sense of accountability and responsibility throughout the organization from the top down.

Food Safety 208

Food Safety Allergens Food Audits 208

Restaurant365

MARCH 3, 2022

In fact, personal savings rates stayed above pre-pandemic levels allowing many consumers to build up a financial cushion, which could positively impact on consumers’ current and future financial decisions – including upcoming travel choices. Set up accounts on popular websites such as Google, TripAdvisor, Zagat, and Yelp.

Travel 146

Travel Social Media Fast Casual Fine Dining 146

Modern Restaurant Management

SEPTEMBER 20, 2022

How do I attract new customers, manage my costs and differentiate my establishment from the competition? The challenge now is that the twin influences of social media and social distancing have transformed how word gets around. There are ways to get bogus reviews removed, but they’re frustrating and time-consuming.

Marketing 197

Marketing Social Media Front of House Customer Experience 197

Modern Restaurant Management

APRIL 8, 2020

In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times. There are many ways to engage and connect with consumers in these challenging times and we encourage business owners to take advantage of all of them.

Small Business 203

Small Business Social Media Consumer Goods Communication 203

Goliath Consulting

MAY 19, 2020

But as consumer spending on catering grows, so does the competition. It can be stressful to manage a growing catering business without relying on technology. there will be logistical challenges in trying to keep track of every detail without a business management software. INVEST IN SOCIAL MEDIA. INVEST IN TECH.

Catering 151

Catering Social Media Online Ordering Loyalty Program 151

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 203

2024 Online Ordering Website Management 2023 203

Modern Restaurant Management

OCTOBER 4, 2021

Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. Manage Social Media. Keep Your Online Menu up to Date.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. Restaurants often use social media to target users. Don't let your customers leave your website without offering value.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Next Restaurants

DECEMBER 18, 2019

The people looking for your product or service are performing another activity, such as reading the Sunday paper, watching the local news on TV, or scrolling through a social media feed.”. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

Social Media 108

Social Media 2020 Influencer Website Management 108

Perfect Daily Grind

MAY 8, 2023

Sustainability continues to be a pressing issue in the specialty coffee sector – and for good reason. In recent years, we have certainly seen an uptick in the number of cafés and roasters implementing more socially and environmentally responsible business practices. Why is sustainability so important to consumers?

Sustainability 167

Sustainability Consumer Goods Social Media Recycling 167

Modern Restaurant Management

JUNE 28, 2024

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on the impact of California's minimum wage, customer satisfaction, AI use in restaurants, popular cocktails and bathroom readiness. Customers give the highest ratings to the mobile apps (82) and websites (81) used to place orders.

2024 117

2024 Mobile Ordering White Paper Customer Service 117

Modern Restaurant Management

AUGUST 2, 2024

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of LTO impact, influencer impact and no-show fees. Diversify media mix: An omnichannel presence provides optimal reach and the widest range of information sources. The survey of more than 1,000 U.S.

Influencer 100

Influencer Pricing 2024 Social Media 100

Indoor Media

JULY 8, 2021

The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. Generally, the FTC will send a warning letter before taking any action against false advertising, giving the perpetrator time to remove the ad and make good. Social media advertising works best for this.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148