Remove Coupons Remove Customer Service Remove Mobile Ordering
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How Fast-Food Apps Took Over The Drive-Thru

EATER

When you pull up to the speaker box in the drive-thru at chains like Wendys, McDonalds, and Taco Bell, the first question you will likely hear is a distinctly modern one: Will you be using our mobile app today? Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads.

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Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

It’s clear, however, that price increases are causing many customers to think twice about spending their hard-earned dollars at restaurants. The challenge for restaurant operators, then, is how to win back and retain customers in a time of rising prices. These days they are often connected to a brand’s mobile app.

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

As travel and leisure activities continue to rebound from the impact of the COVID-19 pandemic, quick-service restaurant (QSR) brands like ours have a unique opportunity to position themselves for growth in non-traditional venues like airports, casinos, college campuses, sports stadiums and other travel centers.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries. The Value of Trust.

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MRM Research Roundup: QSR Update and What Feeds Us

Modern Restaurant Management

Revenue Management Solutions released its analysis of US quick-service restaurant (QSR) performance for 2021. “Traffic is down, but the relative increases in average check indicate that QSRs haven’t lost customer segments. In short, consumers are ordering more food, and for larger parties. QSR 2021 Performance.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.