7 Shifts

JUNE 16, 2024

After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. How do you create a good restaurant marketing strategy?

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. While, on the other hand, restaurants adjust to curbside delivery and takeout orders.

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 197

Ordering Online Ordering Loyalty Program Customer Experience 197

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Customers can choose the content they’d like to see before being redirected to their final destination. QR codes can also direct customers to download your restaurant’s app.

Loyalty Program 198

Loyalty Program Social Media Coupons Customer Experience 198

7 Shifts

AUGUST 2, 2024

By tracking metrics like customer retention and employee turnover rate, contribution margin, and menu item profitability, restaurant managers can identify each area’s strengths and what areas need improvement. Table turnover rate The table turnover rate refers to the number of times you have served new customers at the same table.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Indoor Media

JULY 29, 2020

The coupon giant boasts some significant benefits — targeted, local ads — but many users have seen its pitfalls. Groupon is a website that allows businesses to promote coupons through their website and email list. Groupon is a website that allows businesses to promote coupons through their website and email list.

Coupons 154

Coupons Advertising Website Management Small Business 154

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 190

Loyalty Program Mobile Ordering Social Media Online Ordering 190

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

SEPTEMBER 24, 2020

According to Morgan Stanley estimates, online delivery is set to grow from $260 billion in 2017 to $325 billion in 2020 – and possibly $470 billion by 2025. Delight Your Customers. And be sure to include napkins with every order to promote good hygiene. Naturally Cut Out the Waste. Make Takeout a Social Event.

Coupons 238

Coupons Social Media 2025 Online Ordering 238

Modern Restaurant Management

APRIL 20, 2021

Businesses using big data can expect to see an average profit increase of eight to 10 percent — a testament to why restaurant owners and operators have embraced big data to help understand customer wants and expectations to keep them loyal. The data from these tools can help restaurants streamline systems and improve customer service.

Customer Experience 216

Customer Experience Customer Service Online Ordering Food Order 216

Modern Restaurant Management

JUNE 27, 2022

Restaurant customers do everything from their phones. A QR code menu can be the first step toward protecting your customers and staff from E.coli and S. Many restaurants toss a paper menu into every takeout order, but try posting a QR code near your register instead. Try an Online Form Builder. They Save Your Staff Time.

Online Ordering 204

Online Ordering Customer Service Fast Casual Recycling 204

Modern Restaurant Management

APRIL 22, 2024

.” While some might view fast food fraud as a victimless crime, the reality is quite different as it negatively impacts both restaurants and genuine customers. Not only can fraudulent activities disrupt the customer experience, but they can lead to significant financial losses for both consumers and businesses.

Food 204

Food Loyalty Program Consumer Goods Customer Experience 204

Modern Restaurant Management

JUNE 17, 2020

When COVID-19 erupted earlier this year, scores of restaurants relied on online delivery marketplaces to deliver meals to their customers. The role these marketplaces have played during the pandemic, delivering restaurant orders right to people’s front doors, has become invaluable to many consumers.

Delivery 196

Delivery Pricing Front of House Online Ordering 196

Modern Restaurant Management

JUNE 28, 2024

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on the impact of California's minimum wage, customer satisfaction, AI use in restaurants, popular cocktails and bathroom readiness. Customers are responding favorably to menu changes that offer more variety.

2024 118

2024 Mobile Ordering White Paper Customer Service 118

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. DONALD BURNS: I find that people who use coupons are loyal only to the coupon.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries. The Value of Trust.

2021 196

2021 Coupons Loyalty Program Fast Casual 196

Modern Restaurant Management

MAY 26, 2020

As states begin lifting stay-at-home orders, some regions have resumed in-person restaurant dining operations. Restaurants will also need to modify their strategies to engage old and new customers and stand out from the competition. Focus on your core strengths to sustain sales and keep your customers coming back.

Social Media 208

Social Media Coupons Customer Service Customer Experience 208

Takeaway Solutions

JULY 20, 2018

The ability to order meals from different vendors on mobile phones is one of the inventions that continues to impact the lives of most customers positively. Therefore, those operating eateries are losing a lot if they are not online.

Online Ordering 47

Online Ordering Food Order Ordering Email Marketing 47

Modern Restaurant Management

FEBRUARY 12, 2020

DoorDash, Grubhub and Uber Eats are among the most popular third-party ordering (“TPO”) platform services on the market, which tout online ordering and delivery solutions to restaurant owners across the country. With some TPO services, restaurants only pay a pre-set delivery amount once an order is placed.

Ordering 182

Ordering Online Ordering Customer Service Customer Experience 182

The Restaurant Group

JULY 25, 2024

In the bustling and dynamic food service industry, you always try to provide a pleasant guest experience while ensuring a positive cash flow after all expenses have been accounted for. As the average customer studies the menu for only 109 seconds (Gallup), you must make the most of it with menu engineering.

Hiring 78

Hiring Loyalty Program Website Management Cash Management 78

Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs grant organizations with the opportunity to not only retain their existing customers but turn those customers into brand fanatics. What do these programs provide to an organization?

Loyalty Program 218

Loyalty Program Customer Experience Social Media Online Ordering 218

Cheetah

JANUARY 13, 2022

In response, we’re now seeing yet another evolution into modernized and technically savvy loyalty programs as an attempt to gain new customers and hold on to existing ones. . The goal of restaurant loyalty programs is to incentivize customers to purchase from the establishment regularly. Benefits of Restaurant Loyalty Programs.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Lavu

APRIL 22, 2020

Did you know with Lavu’s partnership with MenuDrive, you can partner with premier delivery services for free? If you haven’t taken advantage of this free online ordering and delivery integration tool, click here. Partnering with a Delivery Service Saves Time and Money.

Delivery 113

Delivery Online Ordering Mobile Ordering Loyalty Program 113

7 Shifts

DECEMBER 11, 2019

Example: Quizno’s In 2009, Quizno’s decided to go head-to-head with Subway’s “Five Dollar Footlong” special, offering coupons to patrons for a free sandwich. Unfortunately, franchisees' concerns were not heard, which caused owners to reject these coupons. Franchises work in part due to consistency of brand, menu, design, and service.

Franchise 435

Franchise Franchising Email Marketing Communication 435

Restaurant Engine

MAY 22, 2024

So, do everything you can to streamline your service. Get creative and listen to what your customers are looking for. It makes for not only a fast ordering process, but it allows you to get diners in and out quickly. Both your restaurant and your customers benefit from prix fixe meals. Your best bet is to start simply.

Loyalty Program 108

Loyalty Program Email Marketing Coupons Online Ordering 108

Focus POS

FEBRUARY 10, 2022

When you work with one provider that understands your business, you can shop with confidence and know that you’ll receive more personalized service than you would at a larger, brand-name company. Customer Experience. The customer experience can be improved with the help of an all-in-one POS system that includes the right technology.

Mobile Ordering 146

Mobile Ordering Point of Sale Website Management Loyalty Program 146

Modern Restaurant Management

NOVEMBER 15, 2023

households eating out or ordering food more frequently, according to a TransUnion report that details consumer attitudes and behaviors when engaging with QSRs. For more than half of consumers (58 percent), that amounts to dining out or ordering once or twice per week and spending less than $150 per week.

Loyalty Program 110

Loyalty Program Mobile Ordering Website Management Online Ordering 110

Indoor Media

JULY 25, 2020

Driving more customers and increasing margins will be moot if you spend all that extra revenue right away. It never hurts to look through your expenses and cut extra services that aren’t contributing to your bottom line. And still, others have reduced expenses by price-matching their laundry services. Save, Save, Save.

Advertising 166

Advertising Coupons Customer Service 2008 166

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

MARCH 23, 2020

You can capitalize on peoples’ cabin fever during this time of self quarantine by promoting your order pickup services. Try offering free curbside pickup for all orders placed directly through your establishment, saving the cost of third-party services. Prompt Future Visits. Bulk Is Best. Gift Cards. Get Creative.

Marketing 203

Marketing Back of House Employee Relations Social Media 203

Modern Restaurant Management

NOVEMBER 30, 2021

QR codes have taken over the restaurant industry, showing up on tabletops as a way to view online menus. You can easily link this QR code to the event webpage, making it easy for customers to RSVP without having to look up the event details themselves. Provide an Order Form for Holiday Takeout Packages. Prompt Online Reviews.

Social Media 204

Social Media Seasonal Menu SEO Online Ordering 204

ChowNow

FEBRUARY 12, 2021

Now more than ever, it’s important for local restaurants to establish an online presence. Bringing your restaurant into the digital space not only builds credibility, it also helps attract more customers. While your website is the source of truth for information related to your restaurant, customers can also find you on other sites.

Email Marketing 148

Email Marketing Online Ordering Social Media Customer Service 148

Modern Restaurant Management

FEBRUARY 14, 2022

Paired with features like a striking restaurant logo and using a color palette so your brand is easily recognized, emails can help you get the customers you’re after. With an effective email marketing strategy, you can entice new customers, improve brand awareness and boost your online presence. Increases leads.

Email Marketing 221

Email Marketing Marketing Coupons Customer Service 221

Restaurant365

MARCH 25, 2020

Adjusting how you get your menu items in front of customers could help curb the drop in your sales numbers due to the COVID-19 pandemic. As many restaurant operators transition from dine-in service to delivery and takeout service only, there are many operational decisions to make. Update your website’s home page.

Delivery 107

Delivery Front of House FOH Mobile Ordering 107

Clover - Restaurants

MAY 21, 2024

They’ll fill bar seats that other customers may find less desirable, quietly relax or have a friendly chat with the bartender, and happily consent to upsells, as they’re often paying with a company per diem. And remember: Always use a professional tone and appropriate spelling and grammar when replying to customers. Business travelers?

Travel 52

Travel Tourism Social Media Website Management 52

Web Diner

SEPTEMBER 15, 2020

Restaurants are embracing 3rd party online food delivery platforms because it can make dollars and sense. But is there a better way to leverage these 3rd party services to your advantage? Here’s some data about where the customer population is at the moment. They are now reaching the public through their own online platforms.

Customer Service 36

Customer Service Delivery Ordering Online Ordering 36