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Why a Customer Service Strategy Is Important in a Restaurant

Modern Restaurant Management

Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Why prioritize the customer experience?

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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Brands can collect data about their customers’ buying habits and demographics, for example. 74 percent of marketers see an improved return on investment and 70 percent see an increased lift.

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Why Restaurants Pay Ultimate Price in Online Delivery Marketplace

Modern Restaurant Management

When COVID-19 erupted earlier this year, scores of restaurants relied on online delivery marketplaces to deliver meals to their customers. As contradictory as it sounds, delivery services pose a real threat to the restaurant industry. Giving Up Customer Data. But is it invaluable to restaurants?

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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Three Steps to Improving Customer Loyalty During the Pandemic 

Modern Restaurant Management

With new health and safety guidelines and constantly-evolving regulations, restaurant owners are faced with unique challenges to continue delivering a positive dining experience to customers. And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim.

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Restaurant Marketing in the Coronavirus Era

Modern Restaurant Management

You can capitalize on peoples’ cabin fever during this time of self quarantine by promoting your order pickup services. Try offering free curbside pickup for all orders placed directly through your establishment, saving the cost of third-party services. Prompt Future Visits. Bulk Is Best. Gift Cards. Get Creative. Get Creative.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries. The Value of Trust.

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