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Enticing Restaurant Customers with Loyalty Programs and SMS

Modern Restaurant Management

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants. Incorporating Loyalty Programs with SMS.

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Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyalty programs. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.

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Three Steps to Improving Customer Loyalty During the Pandemic 

Modern Restaurant Management

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. Below, we’ll explore three steps to building relationships and an effective customer loyalty program. First, consider adopting a touchless loyalty system. McKinsey & Co.

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The Revolution of Loyalty: The Punch Card Goes Digital

Modern Restaurant Management

The evolution from paper punch cards to digital loyalty programs marks a significant progression in how restaurants engage with their guests. By developing targeted advertising or personalized emails, you can significantly boost the effectiveness of your marketing campaigns.

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Loyalty Innovation Has Evolved to Focus More on the Customer

Modern Restaurant Management

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top " Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. ." "It’s not always a new method, idea, product, etc.

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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

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Best Practices for Launching Online Ordering

Modern Restaurant Management

As a result, restaurant marketing, specifically digital marketing, is of extreme importance. When looking for online ordering technology, restaurants should focus on those that offer restaurant marketing to go hand in hand.