Modern Restaurant Management

SEPTEMBER 12, 2024

But as loyalty programs become more common and competition grows fiercer, standing out is harder than ever. By adopting a data-driven approach and personalized strategies, your loyalty program can truly stand out. Let’s take the refrigerator magnet, for example.

Loyalty Program 447

Loyalty Program Merchandise Customer Service Customer Experience 447

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. A lack of communication can take a serious toll on franchise owners, particularly in the realm of finances. Unfortunately, franchisees' concerns were not heard, which caused owners to reject these coupons.

Franchising 435

Franchising Franchise Email Marketing Communication 435

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 130

Email Marketing Marketing Online Ordering Loyalty Program 130

Modern Restaurant Management

DECEMBER 2, 2019

With data showing that 65 percent of gift card recipients spend approximately 38 percent more than the face value of their cards, restaurant brands should be taking action to optimize their gift card programs for the holiday season. This is all excellent news for restaurant brands, as gift cards can be powerful marketing tools.

Point of Sale 341

Point of Sale Email Marketing Loyalty Program Mobile Ordering 341

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. Pros of Using Email Marketing.

Email Marketing 195

Email Marketing Marketing Seasonal Menu Coupons 195

ChowNow

FEBRUARY 12, 2021

By claiming a Business Page, you can also take advantage of Nextdoor’s free marketing tools. . This free marketing tool that allows you to communicate and engage with nearby patrons. . Reviews or recommendations are powerful tools when it comes to getting the word out about your restaurant.

Email Marketing 370

Email Marketing Online Ordering Social Media Customer Service 370

Harbor Touch

MARCH 18, 2025

Whether youre a seasoned owner or just starting out, this advice will help you boost efficiency, keep your team motivated, and turn customers into regulars. Our goal is simple: give you tools to streamline operations, cut costs, and grow your business without burning out. This isnt just theory from a manual. Staff Management 1.

Management 148

Management Management Seasonal Menu Cash Management 148

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. The survey found that 59 percent of US and 47 percent of UK consumers plan to dine-out as soon as they are able. Mixed take-out bag.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Here are six steps to take before opening any restaurant website builders. Check out this example from Barcelona Wine Bar for inspiration.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Indoor Media

SEPTEMBER 30, 2020

While it’s very tempting to focus on digital marketing for your auto shop , don’t pass on tried and true methods like direct mail. ” Direct mail is an effective way for your auto shop coupons to be delivered to potential customers who may not see your digital presence. Exposure – Will your coupon be seen?

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

Modern Restaurant Management

JUNE 14, 2023

. “Much of restaurant industry marketing is mired in a sea of sameness,” states Lobliner. “Most loyalty programs are largely transactional, and many brands still heavily rely on discounts and coupons to drive sales. unique gameplays a day to try and take home the exclusive prizes.

Loyalty Program 449

Loyalty Program Point of Sale Customer Experience Email Marketing 449

Indoor Media

AUGUST 26, 2020

Auto repair email marketing is a great tool to help you do that. Quality customers make your shop thrive, and auto repair email marketing gives you direct access to their inboxes. You don’t want to send emails just for the sake of sending them, so we’ll show you how to best approach it. Constant Contact.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

ChowNow

NOVEMBER 11, 2020

But with commissions taking between 15 and 40 percent of every order , these apps make it extremely difficult for restaurants to turn a profit. There’s no easy way out of those relationships because New Yorkers see these companies as their number one platform for ordering online. This makes it easier for you to market to them again.

Ordering 345

Ordering Loyalty Program Online Ordering Mobile Ordering 345

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

SpotOn

NOVEMBER 21, 2024

The idea is for your restaurant to reflect the festive spirit while taking into account the realities of supply chain pressures and inflation. Make the reservation process easier While some people stay home for the holidays, others look for special experiences or want to go out for dinner in larger groups.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

Indoor Media

JULY 11, 2020

Auto shop coupons are powerful tools to increase traffic, and more importantly, profits. Obviously, the more potential customers who receive your ad (and actually look at it) plays a huge factor in how many coupons will eventually be redeemed. In this article, we are going to look at the best placement for your coupons.

Coupons 120

Coupons Advertising Tip Distribution Customer Experience 120

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

APRIL 2, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Customers can also sign up on the website to receive email updates as new information is posted on the site.

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Video Version.

Seating 221

Seating Email Marketing Marketing SEO 221

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon. They bounce around.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

7 Shifts

AUGUST 2, 2024

The accounting process will seem less daunting once you understand what you need to do, know, and watch out for. The reason is simple: you know the ins and outs of your business, and your restaurant accountant should, too. They also advise using a paycheck calculator to ensure your employees are paid correctly.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Restaurant Engine

MARCH 10, 2021

Coupons can bring in repeat customers to your restaurant. One option that hits both of those marketing goals is the restaurant coupon. By offering current customers a “come-back” type of coupon, you help strengthen their loyalty. But you may be wondering, “Do coupons really help drive dining traffic?”.

Coupons 80

Coupons Email Marketing Social Media Website Management 80

Focus POS

OCTOBER 1, 2020

Customers want and expect more for the money they pay, and if your business doesn’t offer that kind of opportunity, they’ll take their money someplace that will. They include special coupons, certain days where menu items are priced more affordably, and even tailored savings and offers specifically for individual customers.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. That’s right. Learn more.

Coupons 78

Coupons Advertising Email Marketing Seating 78

ChowNow

JULY 3, 2024

A well-executed grand opening is a critical marketing tool and opportunity to start on the right foot and set your restaurant up for success. Do a Dress Rehearsal Take initiative and schedule a dress rehearsal to prepare for the grand opening. This indicates strong growth in the industry, as well as more competition within the space.

Email Marketing 195

Email Marketing Social Media Customer Service Training 195

Modern Restaurant Management

JUNE 28, 2024

percent), and In-N-Out Burger (-2.59 “Both full-service and fast food restaurant customers are skewing a bit more toward higher income levels and college graduates,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI.

2024 294

2024 Mobile Ordering White Paper Customer Service 294

Indoor Media

OCTOBER 17, 2017

Coupon advertising’s goal is the same: Offer value to draw customers. However, Groupon and coupon advertising are not the same. Understanding the differences between Groupon and coupon advertising will help you decide which is best for you. Groupon takes half of the sale price from the deal. Sound familiar?

Coupons 78

Coupons Advertising Tip Distribution Consumer Goods 78

Modern Restaurant Management

MAY 27, 2020

Aramark examined front and back of house processes to establish tailored playbooks for all of its businesses and market segments, leveraging innovative solutions, new service methods, and rigorous safety protocols. Offering easy-to-assemble, take-home meals. Installing self-serve micro markets and pop-up groceries.

Food Safety 441

Food Safety Kitchen Safety Mobile Ordering Guest Recovery 441

Indoor Media

FEBRUARY 5, 2021

It may seem like everywhere you look there’s an expensive marketing plan looming, but we have plenty of budget-friendly marketing tips for your small business. First things first, you need to figure out exactly how much you want to spend. Make sure to think about the customer’s reaction on both sides of your marketing.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

7 Shifts

MAY 23, 2024

That said, we've compiled some of the best techniques for increasing restaurant sales and taking your business to new heights. To make the most of these few seconds, ensure your menu is well-organized, and the details are laid out thoughtfully. Limit them to an acceptable number to not overwhelm or bore your customers.

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

Indoor Media

DECEMBER 30, 2020

Social media and email marketing can be a great way to lure past clients back in, but how do you get new customers through the door? More often than not, local businesses turn to coupon advertising, and salons are no different. Below, we’ll review everything you should include in your hair and nail salon coupons.

Coupons 78

Coupons Advertising Social Media Customer Service 78

The Rail

JUNE 10, 2022

The industry is competitive, so you must step up your marketing campaigns. Restaurant email marketing through newsletters is one of the best ways to market your business. The subject line on your email newsletter is the first thing your email subscribers see when they receive your emails.

Email Marketing 130

Email Marketing Coupons Social Media Events 130

Buzztime Business

SEPTEMBER 26, 2023

Along the way, we whipped up some graphics you can totally use on Instagram, Facebook, in your emails…anywhere. Take a cue from the many restaurants and bars that whip up a pink-hued cocktail and donate 25-50% of the proceeds to a reputable breast cancer charity. Check out these 11 best ways to buy local. Another option?

Bar 157

Bar Social Media Email Marketing Seasonal Menu 157

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Here’s your guide to restaurant marketing with direct mail. What is Direct Mail Marketing?

Marketing 130

Marketing Email Marketing Restaurant Law Coupons 130

Indoor Media

AUGUST 15, 2020

No matter where you go, take a good look at the people around you. People have become dependent and attached to their phones, making SMS marketing one of the most effective ways of communicating with your auto shop customers. We’ll explain why SMS marketing is important, what it is and how to use it for your auto shop.

Marketing 147

Marketing Email Marketing Coupons Customer Service 147

Indoor Media

JULY 12, 2021

It also looks like Cartvertising or coupon receipt advertising. These are objects people can touch, take into their homes, and live with. You pass a flyer out to someone walking on the street. How many promotional emails do you think people get a day? billion emails were sent every single day. Set a precise budget.

Advertising 148

Advertising Email Marketing Coupons Social Media 148