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Best Practices for Launching Online Ordering

Modern Restaurant Management

Update Online Ordering Technology. Updated restaurant technology is the key to being a modern, successful establishment. They reported a 30 percent increase in take-out sales the year after implementing online ordering, and it's been the primary reason for their continued investment in restaurant technology to this day.

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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

Investing in technology can be a key driver of success during these challenging times. New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. The Customer Online Journey Needs to be at the Forefront.

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Enticing Restaurant Customers with Loyalty Programs and SMS

Modern Restaurant Management

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants.

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Three Steps to Improving Customer Loyalty During the Pandemic 

Modern Restaurant Management

consumers increasingly adopt digital technology , they have also become more selective about the personal data they are willing to share. While customer loyalty apps offer the benefit of being touch-free, they often require extensive personal information such as names, email addresses and birth dates. McKinsey & Co.

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7 Issues that Threaten the Franchisor and Franchisee Relationship

7 Shifts

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. Example: Quizno’s In 2009, Quizno’s decided to go head-to-head with Subway’s “Five Dollar Footlong” special, offering coupons to patrons for a free sandwich. However, with the highs usually come the lows.

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Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

Personal Information: Contact details such as phone numbers or email addresses can help you reach your audience through additional channels. Understanding customer preferences and behaviors gives restaurants valuable insights into their customer base, helping them refine their offerings and marketing strategies.

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Five Tips to Increase Gift Card Sales This Holiday Season 

Modern Restaurant Management

This attitude has shifted, however, particularly with the advent of smartphone technology. Gift cards practically eliminate the need for packaging and can be sent via email when purchased digitally, which is no doubt a handy feature for the last-minute shopper. Include Gift Card Messaging in Marketing Efforts.