Remove Coupons Remove Events Remove Loyalty Program
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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

From there, customers can learn more about your business’s history, download recipes or read about upcoming events or menu changes. Almost 60 percent of adults expect to use their phones to access key restaurant features, including ordering food — especially if they can access discount coupons.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Another is to add convenience like saved orders, saved payment methods or Apple Pay, loyalty programs, and personalized offers or perks. Loyalty rewards don’t have to include discounts and coupons anymore. Ongoing rewards or loyalty programs can additionally encourage repeat business and build loyalty.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

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Best Practices for Launching Online Ordering

Modern Restaurant Management

Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous. With the right tech, it’s easy to promote loyalty programs, customized offers, and coupons through social media, email, and other marketing channels, such as text messaging.

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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

For more established restaurants, where the focus is more on increasing repeat business, it may be beneficial to invest marketing dollars into a loyalty or rewards program to increase repeat business and raise the average ticket size of your customers over time." "You want to advertise where your customers are already looking.

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Gamification Prompts Restaurant Engagement and Loyalty

Modern Restaurant Management

“Most loyalty programs are largely transactional, and many brands still heavily rely on discounts and coupons to drive sales. ’ We’re really deliberate about asking our customers how we can make sure they have the best programs that are the most impactful to their customers.