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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting Collaborate with local businesses or events to cross-promote and reach new audiences." Participating in local events and partnerships can enhance visibility.

Marketing 471
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How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

1 Set goals for the event ?? Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Plan your menu To maximize the exclusivity of the event, plan a limited-time, reduced menu to showcase new dishes in your restaurant. Mel Bensky, @tastethesix.

Events 351
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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

Additionally, allowing the customer to see a visual of the menu items will help them with selection and ultimately will act as a driving force in creating and managing expectations of what they will receive. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In a recent survey of restaurant owners and managers, 85 percent of respondents reported an increase in comparison shopping and just 15 percent of respondents said they remain loyal to one restaurant supply store. The Appeal of Coupons and Discounts. Coupons and discounts are also driving consumers to discover new businesses.

2021 490
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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Location Based Services , which allows you to tailor your message to events occurring in those hyper local geographic locations including weather, transportation, and vicinity to friends. Some examples of offers and features you should consider include: Easy-to-claim coupons your user can claim by coming into your store.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

This rise in digital interactions has made it critical for restaurants to have well-designed websites. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. In this ultimate restaurant website design guide for beginners, you’ll learn: How to prepare for a website makeover.

Design 397
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Owning a Bar: Everything You Need to Know

7 Shifts

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. People love coupons because they allow them to try something they might not have otherwise tried.

Bar 370