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For example, customers at a steakhouse may be willing to spend more for a fancier cut of meat, versus a fast-casual restaurant customer who may prioritize paying for convenience. This is where the hidden hero of loyalty programs comes in: branded merchandise. Let’s take the refrigerator magnet, for example.
Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L. Exclusivity can apply to more than just menu items.
Limited-service restaurants (those in quick service and fastcasual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Fine dining and upscale casual were the worst performing segments during March based on same-store sales growth.
.” Pieology Founder and Chairman Carl Chang said, “We’re thrilled to see that what started as a family idea in Fullerton, California, to bring great food and community together, will now become a global destination for great fastcasual pizza.” ” Coolgreens Turns 10. Blaze in Southern Louisiana.
Conversely, if your restaurant is more casual, diners may be more willing to go completely red, white, and blue for the day. If you’re fast-casual, consider doing a pulled pork version. A meal kit that includes merchandise like a handmade apron. And speaking of merchandise… 9. Sell 4th of July Merchandise.
For casual establishments, consider putting promotional signs on the backs of bathroom stall doors and at the silverware stand. More appropriate at fast food, quick-serve, and casual dining establishments, floor graphics use arrows and guides to bring people to the right place in your restaurant with creative floor signage.
Out of 25 brands, 17 are QSR or casual dining restaurants, marking a significant shift in why people are primarily visiting malls – to eat. Fast food dominates takeout, with 60 percent of Americans choosing it as their preferred option for ordering meals at home. Gross Merchandise Value (GMV) at local restaurants grew by 12.8
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