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In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
We’ve noticed that the increase in basket size is partly due to more guests being on the same check and that, in fact, the share of single-party orders has declined.” With feedback from more than 8,000 consumers, here are key insights to drive app adoption and increase consumer loyalty. percent compared to 2019.
Data findings in the series have offered insight into customer expectations to support restaurant brands as they navigate through the health crisis and continue to move forward through the recovery. These closures presented the surviving brands with the opportunity to acquire new guests. Mobile Apps. Advanced personalization.
A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty. See details here.
In this edition of MRM News Bites, we feature the Takeout For Good Effort on June 2 and a host of products designed to help restaurants keep guests and staff safer as they reopen. Altering seating arrangements to improve spacing between guests. Takeout For Good. Redesigning workflows to ensure safe distancing between employees.
To prepare for a stronger economy, Expert Market suggests implementing targeted solutions like streamlined financial management software for owners and utilizing loyaltyprograms and adaptive measures to retain customers. Hardee’s offered an LTO this summer, leading to a boost in loyalty among the chain’s visitors.
While one great deal or special may drive restaurant revenue, the reality is most restaurants need a mix of specials, discounts and loyalty rewards to offer a little something for everybody. After experiencing a slow recovery, west coast brands have figured out how to increase restaurant sales, and are starting to see growth.
Consumers ranked local chains as their second most desired type of apps and loyaltyprograms. Must haves for local chain restaurant apps include easy ordering (66 percent), easy payment (61 percent), loyalty/rewards points (52 percent), and coupons and/or deals (52 percent). Loyaltyprograms yield repeat business.
Turn Pricing into a Growth Strategy : A smarter approach to menu pricing can boost revenue and profitability without compromising guest experience. In one scenario analyzed by Incognia, a fraudster created 800 fake accounts to exploit new user coupons and was able to steal 1.5 percent of the total redeemed coupon value that month.
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