Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Loyalty rewards don’t have to include discounts and coupons anymore.

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Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

MARCH 23, 2020

With each delivery and/or pickup order it’s a good idea to include a coupon or gift card that can be used in the future only during a dine-in visit. This will give you the helpful, human touchpoint that influences brand loyalty in many consumers. Prompt Future Visits.

Marketing 507

Marketing Back of House Employee Relations Social Media 507

Modern Restaurant Management

OCTOBER 6, 2022

A study revealed that 45 percent of diners in the US are influenced by social media. To encourage loyalty, you can give regulars coupons or a loyalty card that they can use to get discounts. People will share this unique experience on social media, further promoting your business and attracting more customers.

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Loyalty Program Social Media Point of Sale Customer Experience 508

Modern Restaurant Management

AUGUST 2, 2021

Affluent shoppers get excited by coupons, too: 79 percent said they use coupons when planning their shopping and the same percentage said it’s exciting to discover a discount on a product they were already planning to buy. Over half (52 percent) of consumers said a sale will drive an impulse purchase. In both the U.S.

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Modern Restaurant Management

MAY 8, 2020

Deal or No Deal : The coupon, the freebie, the buy one/get one. Decisions, such as using influencers to create the voice a franchise can’t present from its own handle, lends to a powerful marketing tool today. Consumers have long gravitated toward incentives to choose a brand and restaurants are no exception.

Marketing 442

Marketing Franchise Franchising Social Media 442

7 Shifts

JULY 10, 2020

Invite influencers ?? To make your restaurant’s grand opening a hit on the local food scene, get influencers involved! Food influencers don’t come free, though, they’re business people too! If you’re having an influencer event for the grand opening, set up tables specifically to capture the food. Offer free stuff ??

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Events Social Media Kitchen Safety Seating 351

Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn more than $125,000 use coupons. Think again. What does this mean? Loyalty Cards.

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Coupons Advertising Loyalty Program Consumer Goods 78

Indoor Media

AUGUST 1, 2017

Compare that to reviews, which only influenced 14 percent of diners, and it becomes clear that these proven promotional methods work. more…) The post The Biggest Misconceptions About Coupon Advertising appeared first on IndoorMedia.

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Coupons Advertising Social Media Influencer 78

Modern Restaurant Management

MARCH 1, 2022

Top reasons consumers download restaurant apps: fast and easy to order food (52 percent), earn and track loyalty points (49 percent), exclusive deals or coupons (48 percent), to bypass a long line (47 percent), ease of payment (42 percent). Nearly 1 in 2 will download a restaurant app to bypass a long line. Tipping is inconsistent.

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Modern Restaurant Management

JUNE 28, 2024

51 percent say coupons and promotions 23 percent say increased delivery tracking abilities 16 percent say enhanced user experience on the website or app Do fees deter consumers from using third-party food ordering apps? Despite being digital natives, social media influencers are less trusted overall but still play a significant role.

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7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. One of the first things you should consider before offering coupons and discounts is your margins.

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Marketing 2024 Email Marketing Social Media 195

The Rail

AUGUST 28, 2024

Consider partnering with influencers , bloggers and local media outlets to expand your reach. You could come up with interesting offers such as discounts on the menu, free treats, or coupons for future visits. You can start by posting announcements on social media, your website, and local publications to draw attention to the move.

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Loyalty Program Customer Service Social Media Customer Experience 219

Goliath Consulting

JUNE 3, 2020

Datassential, in their “Money Matters” article released in April, found that 38% of consumers planned to get restaurant food less often; 23% find and use more coupons; 22% choose less expensive restaurants; 19% choose less expensive menu items (6). What this data shows us is the shifting perception of consumers regarding their eating habits.

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Guest Recovery Social Media Food Safety Consumer Goods 269

Modern Restaurant Management

APRIL 15, 2020

The top factor influencing the choice to buy alcoholic drinks with take out/delivery relates to ease and safety. Valuable deals can motivate customers to try something new : 63 percent of customers have changed their mind about what restaurant to order from because of a coupon or promotion presented to them while browsing.

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2020 Point of Sale Fast Casual Online Ordering 491

Restaurant Engine

JANUARY 8, 2025

Knowing this, you might send a coupon for a free or discounted appetizer. Embrace Influencer Partnerships As social media continues to evolve, another vital digital marketing trend involves partnering with influencers to reach new audiences in 2025. In addition, you can engage in creative collaborations with influencers.

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2025 Marketing Email Marketing Website Management 52

Goliath Consulting

JANUARY 1, 2020

According to Wansink (2006), the digital presentation of food is thought to influence more than 70% of the food eaten by American households 3. Give out coupons, do giveaways, host social media contests and post often. Here are our top 5 steps: Take Great Photos. You know the saying: a picture is worth a thousand words.

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Social Media 2006 2016 Website Management 230

Modern Restaurant Management

JUNE 3, 2021

Fast and easy (56 percent) ties with coupons and deals (56 percent) for the top reasons consumers download apps followed by earn and track loyalty points (48 percent), easy payment options (43 percent), and to avoid long lines (40 percent). Mobile Apps. Apps are being downloaded for convenience and discounts. Advanced personalization.

2021 474

2021 Fast Casual Mobile Ordering Guest Recovery 474

Indoor Media

FEBRUARY 1, 2021

Try to look at your competition to identify what community bloggers, influencers, or leaders they’ve paired up with in the past. After one “influencer” posts content with your business tagged, a sea of response content will come flooding in, and fans will start tagging your business left and right. . Locals Only.

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Advertising Small Business Coupons Customer Service 148

Modern Restaurant Management

SEPTEMBER 27, 2024

Whether it's because of Taylor Swift's influence or Chiefs fans celebrating in style, wine was the drink of choice for KC. South Korea's Rising Influence in Food Service Circana™ released new research highlighting South Korea’s rising influence on the U.S. foodservice industry.

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Food Truck Fast Casual 2024 Food 251

Rocket Fuel

NOVEMBER 19, 2024

Point-of-service (POS) systems:  POS systems are data powerhouses, tracking information on sales, customer behavior, inventory, labor, vendor invoicing, promotional/coupon usage, loyalty programs, takeout/delivery orders and overall cash flow. These systems help optimize efficiency behind the scenes.

Operations 52

Operations BOH Franchise Franchising 52

Indoor Media

AUGUST 10, 2017

From strategically placing products in areas that inspire consumers to buy to harnessing the power of coupon advertising, grocery store chains take numerous approaches to influence how consumers purchase their products. Coupon Advertising. Coupons impact happiness, health, and stress levels. Bulk Shopping and Club Cards.

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

Indoor Media

MARCH 1, 2021

Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content. This is a great way to keep up with any trends hitting your market and watch how different influencers or competitors are engaging. Perch Perch is a super accessible free mobile app.

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Social Media Small Business Advertising Coupons 145

Restaurant Engine

OCTOBER 16, 2024

. #1: Invite Influencers In today’s digital world, you want to take advantage of local social media influencers and food bloggers with large audiences. While you may have to pay these influencers or at least compensate them with free meals, you’ll find it’s well worth it to have them advocating for your restaurant.

Marketing 52

Marketing Social Media Advertising Influencer 52

Restaurant Engine

OCTOBER 14, 2020

Another way to get your restaurant in front of the local crowd is to partner with food bloggers and local influencers. To make a great deal, offer the food blogger coupons for free meals in exchange for a presence on their food blog. You can even reach out to local non-profits offering their employees special coupons as well.

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Marketing Social Media Coupons Small Business 118

Indoor Media

JULY 27, 2017

Overlooking Promotion Campaigns and Coupons. Think that reviews on social media sites such as Yelp and Facebook are the primary influencer in restaurant selection? Moreover, coupons can serve as a tiebreaker for diners deciding between two restaurants. . Coupons are used by everyone. Think again.

Marketing 78

Marketing Coupons Advertising Customer Service 78

Indoor Media

DECEMBER 18, 2020

Follow along for our top tips on how to win over new clients and influence your competition. Combine these with a coupon or promotion, and customers will be all the more grateful. Plus, once you have that coupon design, you can distribute it in any print campaign you want.

Coupons 78

Coupons Loyalty Program Advertising Tip Distribution 78

Modern Restaurant Management

DECEMBER 31, 2019

Because restaurants lose the crucial touchpoint with the end-customer, they should compensate by including memorable branding with the meal to encourage a reorder—things like coupons and branded disposables that end-customers will retain as a result of a positive experience. ” Israeli/Mediterranean Cuisine.

2020 345

2020 Kitchen Safety Consumer Goods Point of Sale 345

Indoor Media

NOVEMBER 15, 2017

Embrace the Power of Promotions One of the best, most cost-efficient auto shop advertising campaigns is through coupon advertising. What’s more, respiration rates dropped 32 percent, heart rates decreased 5 percent, and sweat levels on the palms of the hands were up to 20 times lower than those of peers who did not receive a coupon.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

Indoor Media

MARCH 18, 2021

Your Brand Needs a Facelift Whether you’re trying to update your logo or attract new influencers, sometimes rebranding is as simple as hiring a graphic designer. Similarly, if you’re trying to create a new buzz around your rebrand, it may be time to reach out to an influencer.

Social Media 78

Social Media Coupons Advertising Point of Sale 78

Bingage

JULY 18, 2020

Go with Influencer Marketing (Highly Trending). Nothing works like word of mouth marketing, Influencer marketing is taking the new trend of marketing among social media. A study also revealed that 6 out of 10 teenagers follow the advice of influencer than any other celebrity. Sharing here – 5.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Go with Influencer Marketing (Highly Trending). Nothing works like word of mouth marketing, Influencer marketing is taking the new trend of marketing among social media. A study also revealed that 6 out of 10 teenagers follow the advice of influencer than any other celebrity. . What is Influencer marketing – .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Restaurant Engine

NOVEMBER 23, 2022

Did you know that social media influences more than 50% of diners ? In addition, you might consider offering them a welcome coupon to your restaurant. This might be something like a 10% off coupon or a free appetizer. After they provide this information, you automatically send them the coupon. 4: Highlight Your Menu.

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78

Indoor Media

JANUARY 12, 2021

By publishing helpful and relevant content, your restaurant can increase its local influence and reach new customers and regulars alike. Partner with Local Influencers & Food Bloggers Remember a few years ago when everyone and their mom had a food blog? Blogs are a great way to take advantage of free real estate on your website.

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Blog Coupons Advertising Influencer 78

Indoor Media

SEPTEMBER 26, 2017

What can you do to influence those people the most when they’re considering where to dine out? Register Tape Coupon Advertising for Restaurants. Placing a coupon on the back of the closest grocery store’s receipts will keep your ad very localized. Interested in how grocery store coupon advertising can work for your restaurant?

Advertising 78

Advertising Coupons Email Marketing Social Media 78

Indoor Media

APRIL 8, 2021

Some businesses, like restaurants and salons, use coupon-receipt advertising. This option allows these businesses to run their supermarket advertisements on the backs of grocery store register tape, so every customer leaves with that store’s coupon in their pocket. Grocery Store advertising can take different forms.

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Advertising Coupons Small Business Take-out 135

7 Shifts

MAY 23, 2024

Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting. This can help promote your business by interacting with the attendees, offering coupons and vouchers, and giving them a taste of some of the best-sellers on your menu.

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

Indoor Media

NOVEMBER 8, 2021

Write a call to action to be enticing Include an engaging, useful call to action in your QR Code to influence customers to take action. Mailers can also feature QR codes for coupons. They can also include CTAs to subscribe to your email list for exclusive deals and coupons.

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Email Marketing Coupons Healthcare Loyalty Program 78