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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

Operators know it’s becoming a crucial part of staying competitive to price-conscious customers as inflation and other macroeconomic factors influence spending habits. How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change?

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Loyalty rewards don’t have to include discounts and coupons anymore.

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Gen Z Dining Trends Restaurant Operators Must Know About

Modern Restaurant Management

.” As value is a major motivator for Gen Z, it’s not a surprise the research is starting to see this play out in the loyalty space: 42 percent of Gen Z diners are part of a restaurant loyalty program and this group engages with loyalty programs more often than any other generation.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

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10 Tips To Make Your Franchise Feel Local

Modern Restaurant Management

One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents. New mover marketing.

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Ordering Channels and Preferences Have Shifted: How Restaurants Can Win The Customer

Modern Restaurant Management

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

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Six Happy Hour Promotion Ideas to Boost Sales

Modern Restaurant Management

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. A study revealed that 45 percent of diners in the US are influenced by social media.