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Customer Experience in the Restaurant Industry: Reflections and Predictions through an AI Lens

Modern Restaurant Management

By automating customer data collection from a wide range of sources and shaping that data into unified – and actionable – customer profiles, Chipotle improved customer loyalty in the following ways: Communications tailored to individual consumer’s preferences, including suggestingproducts and add-on purchases, providing coupon code (..)

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Making Your Food Delivery Business More Sustainable

Modern Restaurant Management

You can often wrap these efforts into a fun coupon or ongoing marketing effort to boost future sales. When you have your order tracking system in place, you can inform customers about how their choices directly impact the eco-friendly or green initiatives you and your team are trying to implement.

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Four Critical Marketing Mistakes to Avoid

Modern Restaurant Management

Zak, a Professor of Neuroeconomics at Claremont Graduate University, found that oxytocin, or the “love hormone” directly related to happiness, can spike by 38 percent when people get a coupon. Coupons can make your business more welcoming, accessible, or convenient. Not Keeping it Simple Enough. Translation?

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Three Ways to Leverage Technology for Restaurant Reopenings

Modern Restaurant Management

Tactics like social media advertising, direct mail, couponing and streaming are more important than ever for staying top-of-mind and communicating that operations have dramatically changed to protect guests and workers. If web users can easily access this information, they’ll be more likely to make an in-person visit.

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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Using a text messaging platform generates a depth of information and immediate feedback based on user responses. You can see whether people you’ve messaged open ads right away, claim coupons, call your store or pay an in-person or virtual visit. This information can help you fine-tune your LBA.

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Can Your Food Delivery Business Be More Sustainable?

Modern Restaurant Management

You can often wrap these efforts into a fun coupon or ongoing marketing effort to boost future sales. When you have your order tracking system in place, you can inform customers about how their choices directly impact the eco-friendly or green initiatives you and your team are trying to implement.

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Marketplace Collection Laws Present Unique Challenges for the Restaurant Industry

Modern Restaurant Management

Which party is the “seller” may also determine the tax base when dealing with sales coupons or other promotions. For a retailer’s discount or coupon, the tax base is generally the discounted price. Taxability may depend on whether delivery service is performed by the seller’s employee or an unrelated party.