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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting Leveraging a POS system data as mentioned above can help owners and operators make informed marketing decisions and understand what’s working and what isn’t.

Marketing 471
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Four Critical Marketing Mistakes to Avoid

Modern Restaurant Management

A Think With Google study showed that even if they like the business, an amazing 50 percent of people will use that business less if the website is difficult to navigate on their phone. Coupons can make your business more welcoming, accessible, or convenient. Try new platforms and innovative ways to use coupons and really stand out.

Marketing 443
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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. Using this data to inform marketing efforts brought significant success. At the same time, restaurants need these insights to compete today.

Marketing 379
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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

Additionally, allowing the customer to see a visual of the menu items will help them with selection and ultimately will act as a driving force in creating and managing expectations of what they will receive. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

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Going Old School: Print Solutions for Restaurant Marketing

Modern Restaurant Management

It’s a new world for restaurant owners and managers. For those less familiar, QR codes are a type of barcode readable by mobile devices that direct people to a web page or site with more information. These integrated campaigns can also provide valuable marketing data on which customers have visited the website via the QR code.

Marketing 520
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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In a recent survey of restaurant owners and managers, 85 percent of respondents reported an increase in comparison shopping and just 15 percent of respondents said they remain loyal to one restaurant supply store. The Appeal of Coupons and Discounts. Coupons and discounts are also driving consumers to discover new businesses.

2021 490
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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

This rise in digital interactions has made it critical for restaurants to have well-designed websites. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. In this ultimate restaurant website design guide for beginners, you’ll learn: How to prepare for a website makeover.

Design 397