The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

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Open for Business

JUNE 27, 2023

Loyalty programs gain popularity every year, but there’s nothing new about the practice of rewarding customers for their business. Loyalty programs have come a very long way since then, thanks in part to technology. Quick Links What is a brand loyalty program? What is the purpose of a loyalty program?

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Focus POS

OCTOBER 18, 2021

How Your Restaurant Loyalty Program Impacts Revenues During a Shutdown. A restaurant loyalty program can engage diners, encourage repeat business and ultimately increase your market share. The Basics of a Restaurant Loyalty Program. The Value of Loyalty Program Data.

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Modern Restaurant Management

OCTOBER 2, 2024

How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change? Brands can also leverage digital loyalty program capabilities to enhance the customer experience by matching their preferences.

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Mad Mobile

JUNE 7, 2024

In the past, generic loyalty programs were enough to encourage customer engagement. However, times have changed, and guests expect more from restaurant loyalty apps than ever before. In order to remain relevant in the highly competitive restaurant industry , your loyalty program needs to stand out from the crowd.

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Modern Restaurant Management

JUNE 3, 2024

The evolution from paper punch cards to digital loyalty programs marks a significant progression in how restaurants engage with their guests. Armed with this knowledge, you can strategically offer coupons or special promotions during those occasions. Digital loyalty programs extend beyond transactions.

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Modern Restaurant Management

JULY 16, 2024

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top "Loyalty innovation is not always true innovation," Lynch added. "It’s "Restaurants have a loyalty program but haven’t put in place many best practices (i.e.

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Indoor Media

MARCH 11, 2021

Today, whether you’re running a print ad or advertising through an online platform — you’re going to want to design the best dry cleaning coupons possible. Coupons are one of the easiest promotions to keep track of because customers must turn them in to take advantage of your special. Why Use Coupons?

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Modern Restaurant Management

JANUARY 24, 2024

Customers who install a business’s app and opt-in for push notifications feel part of an exclusive club, able to enjoy benefits — like coupons and rewards — not available to anyone not in the club. Digitize your loyalty program instead of relying on traditional plastic loyalty cards.

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Indoor Media

JANUARY 18, 2021

If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. Whether you’re a new business in your area or just trying to excite your regulars all over again, coupons can be a great way to reach out.

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Touch Bistro

AUGUST 20, 2021

Did you know that implementing a restaurant loyalty program is one of the best ways to incentivize repeat business? In an industry that’s so closely tied to fluctuations in the economy and consumer behavior, restaurants depend on customer loyalty for survival. Benefits of a Restaurant Loyalty Program.

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Lavu

FEBRUARY 21, 2020

Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers. Importance of Restaurant Loyalty Programs. Restaurant loyalty program s help restaurants to meet their targets by giving incentives to the right customers.

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Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

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Modern Restaurant Management

JUNE 17, 2024

.” As value is a major motivator for Gen Z, it’s not a surprise the research is starting to see this play out in the loyalty space: 42 percent of Gen Z diners are part of a restaurant loyalty program and this group engages with loyalty programs more often than any other generation.

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Focus POS

APRIL 9, 2019

Fortunately, there are ways to combat this problem using a solution you may already employ: a customer loyalty program. An even better way is to make free delivery a perk of your customer loyalty program. Amazon Prime and other such programs have accustomed buyers to expect free shipping.

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Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.

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Modern Restaurant Management

DECEMBER 1, 2020

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. Below, we’ll explore three steps to building relationships and an effective customer loyalty program. First, consider adopting a touchless loyalty system. McKinsey & Co.

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Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn more than $125,000 use coupons. Loyalty Cards. Think again. What does this mean?

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Modern Restaurant Management

APRIL 21, 2020

Restaurants hit hard during the COVID-19 outbreak may be doing all they can to stay in touch with their customers to encourage them to participate in takeout and reward them for their loyalty. Just because a customer has joined your restaurant’s loyalty program, that doesn’t mean you have consent to send text marketing messages.

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Modern Restaurant Management

MAY 17, 2023

Another is to add convenience like saved orders, saved payment methods or Apple Pay, loyalty programs, and personalized offers or perks. Loyalty rewards don’t have to include discounts and coupons anymore. Ongoing rewards or loyalty programs can additionally encourage repeat business and build loyalty.

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Modern Restaurant Management

APRIL 22, 2024

Fast food restaurants are all about convenience with the latest step in providing convenience for guests being the welcoming of digital payments and corresponding loyalty apps. First, reward programs turn physical goods into digital goods that are easy to move around, have no upper-value limit, and barely need monetization.

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7 Shifts

JUNE 16, 2024

Best restaurant marketing ideas for 2024 Here are some of the proven and tested restaurant marketing ideas you can try in 2024: Offer your customers rewards using loyalty programs 47% of diners in loyalty programs say they use their memberships a couple of times monthly, and 32% use them several times weekly.

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Modern Restaurant Management

OCTOBER 20, 2023

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. As diners continue to prioritize saving money, however, they still need incentives to spend, such as coupons and loyalty programs that suit their needs.

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Modern Restaurant Management

AUGUST 7, 2024

For more established restaurants, where the focus is more on increasing repeat business, it may be beneficial to invest marketing dollars into a loyalty or rewards program to increase repeat business and raise the average ticket size of your customers over time." "You want to advertise where your customers are already looking.

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Modern Restaurant Management

MARCH 27, 2024

Reward Loyal Guests with Special Offers Incentives and loyalty programs are becoming increasingly popular, especially amongst the millennial crowd. Punch cards, coupons, point systems, and even exclusive products can keep customers coming back. Seventy five percent of consumers say they favor companies that offer rewards.

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Modern Restaurant Management

JUNE 14, 2023

“Most loyalty programs are largely transactional, and many brands still heavily rely on discounts and coupons to drive sales. ’ We’re really deliberate about asking our customers how we can make sure they have the best programs that are the most impactful to their customers.

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7 Shifts

OCTOBER 22, 2024

This can help build trust and loyalty among residents who appreciate businesses that give back. When sponsoring, make sure your brand is well-represented, which includes placing your restaurant's logo on team uniforms, banners at games, or mentions in event programs. Reach out to their organizers to discuss partnership opportunities.

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7 Shifts

AUGUST 18, 2024

Another option is to look into government programs that might offer financial assistance for small businesses. You can use Facebook and Instagram to post updates about new products, showcase events you're hosting, or give coupons for people to try out new items on the menu. Then start the cycle over again with the first type of coupon.

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Modern Restaurant Management

MAY 24, 2022

This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions.

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Modern Restaurant Management

NOVEMBER 7, 2022

Coupon use is up among all generations, with younger generations actively looking for a deal, in contrast to older generations, who are more passive seekers. Take advantage of loyalty programs. One in four consumers (based on RMS surveys ) joined at least one restaurant loyalty program during the pandemic.

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Modern Restaurant Management

OCTOBER 24, 2023

These findings reveal how delivery apps are shaping dining experiences and loyalty, which could prompt a need for restaurant owners to pivot their strategies. This may include visit patterns, customer service interactions, loyalty membership program data and marketing campaign engagement data.

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Modern Restaurant Management

MAY 24, 2022

This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions.

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Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

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Bingage

FEBRUARY 9, 2023

It allows the creation of personalized data and restaurant-tailored segments of the audience (customer personas) for more meaningful interactions with customers, and effective campaigns thus ensuring customer loyalty. Use Bingage to send automated campaigns for your customers to gain engagement and loyalty from your customers.

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The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. In this article, we will explore the key aspects that need to be taken into account to maintain and even increase customer loyalty when relocating a restaurant.

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Bingage

APRIL 20, 2022

Customer loyalty program. Restaurant customer loyalty programs can be used to increase the customer base and boost sales, but they also have the added benefit of building relationships with customers and encouraging repeat visits. Offer coupons and discounts for new customers. Social media is the way to do this!

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Modern Restaurant Management

NOVEMBER 16, 2021

Cloud-based restaurant management software solutions enable food service operators to access everything from personnel to payments to back-of-house operations and incorporate loyalty programs from any channel the customer uses in real-time. Time to Get Your Head in the Cloud.

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