7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

7 Shifts

JUNE 16, 2024

Best restaurant marketing ideas for 2024 Here are some of the proven and tested restaurant marketing ideas you can try in 2024: Offer your customers rewards using loyalty programs 47% of diners in loyalty programs say they use their memberships a couple of times monthly, and 32% use them several times weekly.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 27, 2024

Coping with seasonality and fluctuations in business (37 percent) Economic instability impact on F&B businesses This could indicate that a period of inflation in the US, initiated by COVID-19, may well have impacted small businesses in this industry. Most common challenges for US F&B business owners: 1.

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Food Truck Fast Casual 2024 Food 252

Modern Restaurant Management

MARCH 16, 2020

Better value for customers who won’t pay fees or higher menu prices associated with delivery. Offering multiple ways to order – from kiosks to loyalty apps to tablets – is essential to minimizing customers’ wait times. Giving customers quality, freshly prepared food timed for their arrival.

Mobile Ordering 307

Mobile Ordering Online Ordering Point of Sale POS 307

7 Shifts

NOVEMBER 1, 2022

For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. This could be exciting drinks, a great happy hour, family-friendly promotions, or a fantastic menu that people can't help but try. Is my menu accessible and legible? What will entice them to choose you?

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

SEPTEMBER 9, 2021

This could include a periodic newsletters or coupons and discounts to inspire prospective customers to visit and have a meal at your premises. Share menu updates from your ordering system. Offer discounts and coupons. You then enter those who sign ups onto your new-menu-items email list segment.

Email Marketing 195

Email Marketing Marketing Seasonal Menu Coupons 195

Focus POS

MAY 5, 2020

This technology also tells you what menu items are selling out, what’s sitting around in the kitchen about to expire, and how quickly menu items are being sold. Generating ingredient tracking reports will give insight into customers’ dining preferences, which can be used as a guideline for menu planning. Optimize Labor.

POS 120

POS Point of Sale Mobile Ordering Inventory 120

The Restaurant Group

JULY 25, 2024

Here’s how we do that: Crafting a Profit-Driven Menu Seventy-seven percent of diners visit a restaurant’s website before they visit one. They look at the menu first to decide if it’s worth it. As the average customer studies the menu for only 109 seconds (Gallup), you must make the most of it with menu engineering.

Hiring 78

Hiring Loyalty Program Website Management Cash Management 78

Lavu

DECEMBER 16, 2019

While it may seem like just another trend it’s really the next best thing for expanding your customer base and building customer loyalty. How to Build a Loyalty Program. If you don’t already have a loyalty program started, you’ll need to think about the following while considering an app: know your customer base.

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Loyalty Program Customer Service Point of Sale Mobile Ordering 78

Indoor Media

NOVEMBER 4, 2021

They can promote seasonal events and holidays like family-style takeout dinners for Thanksgiving or Christmas. You can also use them to intrigue your customers with menu items available only for takeout. Create a Loyalty Program One of the most popular restaurant promotion ideas is a loyalty program.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Indoor Media

NOVEMBER 23, 2017

Coupon Advertising for Restaurants. To be specific, grocery store receipt coupons for restaurants. Get your restaurant’s coupon on the grocery store’s receipt tape that’s closest to your location. Interested in how grocery store coupon advertising can work for your restaurant? Restaurant Loyalty Programs.

Loyalty Program 78

Loyalty Program Social Media Advertising Coupons 78

Indoor Media

SEPTEMBER 26, 2017

Register Tape Coupon Advertising for Restaurants. Placing a coupon on the back of the closest grocery store’s receipts will keep your ad very localized. Read more: How do you know if coupons are a good idea for advertising your restaurant?) Interested in how grocery store coupon advertising can work for your restaurant?

Advertising 78

Advertising Coupons Email Marketing Social Media 78

Next Restaurants

FEBRUARY 5, 2020

The menu matters, technology is a game-changer, and diners want you to know they are loyal customers, but first, they must find you. Create A Stunning Menu. Your menu is a marketing device that speaks loudly to your customers. Keep in mind the ambiance as well as the food you create as you design your menu.

Loyalty Program 78

Loyalty Program Social Media Food Truck Coupons 78

Cheetah

OCTOBER 22, 2020

Yelp Reservations offers a new feature that links your digital menu to your restaurant’s Yelp page to avoid contact via shared items such as a physical menu. A Technomic survey shows consumers prefer comfort food and bundled deals such as the classic bacon, egg and cheese sandwich from Wendy’s menu or Starbuck’s salted Caramel Mocha.

Marketing 78

Marketing Loyalty Program Social Media Email Marketing 78

Notch

FEBRUARY 14, 2019

You get a coupon and say, “wow, I’m going to save some cash and remember to use it later,” right? Read More : How to Set Menu Prices to Maximize Profit & Value Think about it this way; treat the promo as one meal—double the food cost that goes into the dish and calculate your percentage based on the price of a single item.

Specials 75

Specials Loyalty Program Seasonal Menu Point of Sale 75

Open for Business

APRIL 3, 2023

Consider putting a coupon code for online orders in your ad so you can measure ROI. It can also include: Online reviews Social media posts Influencer partnerships Referral programs Supercharge your marketing strategy It’s time to put the 4 Ps of marketing for restaurants into action.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Cheetah

FEBRUARY 20, 2020

Most bakeries have a variety of sweets, artisan breads, cakes and other guilty pleasures on their menu. Both the season and customers’ preferences shift quickly and you need to know how to adapt to them. Tell them about your business and your menu items, and listen to their advice on quantities and locally-sourced products.

Social Media 78

Social Media Advertising Loyalty Program Online Ordering 78

Cheetah

FEBRUARY 20, 2020

Most bakeries have a variety of sweets, artisan breads, cakes and other guilty pleasures on their menu. Both the season and customers’ preferences shift quickly and you need to know how to adapt to them. Tell them about your business and your menu items, and listen to their advice on quantities and locally-sourced products.

Social Media 78

Social Media Advertising Loyalty Program Online Ordering 78

Sling

JULY 4, 2021

Consider offering a limited menu from your food truck while promoting the expanded menu at your brick-and-mortar location. Most local papers have a coupon section. Make sure that your digital details like address, menu, phone number, and hours are correct. 23) Start A Customer Loyalty Program.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Touch Bistro

JULY 15, 2021

While you’re building your website, make sure you’re mindful of where you’re including key business information – your menu, contact information, hours, and location are some important places to start! Update Your Online Menu. Help customers find exactly what they’re looking for by updating your online restaurant menu.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Touch Bistro

MAY 26, 2021

They’ll appreciate subtlety, such as a beautiful flower arrangement in America’s favorite colors, or one well-crafted menu with a special of the day. Update Your Menu. For instance, if you use a restaurant loyalty program like TouchBistro Loyalty , you can create personalized promotions based on past diner behavior.

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Specials 2021 Merchandise Mobile Ordering 111

Bingage

JULY 18, 2020

Users who search for your restaurant may see an “Order Online” button (If you have a website), which they can tap to view a menu and start their order. Run offers & loyalty programs exclusively on social media. More info is here. Related Read – Step by Step Guide on how to tie up with swiggy.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Users who search for your restaurant may see an “Order Online” button (If you have a website), which they can tap to view a menu and start their order. Run offers & loyalty programs exclusively on social media. More info is here. Other than being creative, also focus on your customers.

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Gourmet Marketing

SEPTEMBER 23, 2021

Establish a loyalty program to offer your customers rewards. A loyalty program is a fantastic way to get your customers to come back again and again. There are a number of ways to approach a loyalty program and how it works will ultimately depend on your personal preferences. In-restaurant ideas.

Marketing 61

Marketing 2021 Social Media Website Management 61

BNG Point of Sale

AUGUST 25, 2021

Whether customers reference your menu on your website or through the help of an outside delivery service, online ordering has become a more common and more convenient way for customers to support local restaurants. . You can even create a revised takeout and delivery menu with specific options for tighter stock and higher-margin sales.

Loyalty Program 52

Loyalty Program Social Media Point of Sale Customer Service 52

Notch

FEBRUARY 14, 2019

You get a coupon and say, “wow, I’m going to save some cash and remember to use it later,” right? Read More : How to Set Menu Prices to Maximize Profit & Value Think about it this way; treat the promo as one meal—double the food cost that goes into the dish and calculate your percentage based on the price of a single item.

Specials 52

Specials Loyalty Program Seasonal Menu Point of Sale 52

BNG Point of Sale

OCTOBER 7, 2021

They streamline processes to record stock, manage your menu and staff, deliver detailed sales readings, and effectively take orders while ensuring you achieve profit goals. Gift card and loyalty program capabilities keeps customers coming back. Some POS may even automatically honor loyalty cards. Order customization.

Point of Sale 52

Point of Sale 2021 POS Loyalty Program 52

Restaurant Engine

FEBRUARY 28, 2024

You want to create a list of all the food trucks in your area along with the type of menu they offer and where they generally are located. Does anyone have a menu like yours? Bottom line – you want to know if there is demand for your particular menu, or if you can create demand because no one else is offering anything like it.

Food Truck 52

Food Truck Food License Website Management 52

Restaurant Engine

FEBRUARY 14, 2024

For example, you can feature new dishes, seasonal dishes, or a chef’s special. Upsell Menu Items You know that upselling is a marketing tactic that works right in your restaurant. You have several options: Offer them a coupon for stopping by. This enables them to have repeat deliveries of their chosen menu items.

Email Marketing 52

Email Marketing Loyalty Program Social Media Online Ordering 52

BNG Point of Sale

JUNE 21, 2021

Typically, it is used for annual figures, but it can also provide results seasonally, monthly, or as often as needed. These restaurants typically have a kitchen, wait staff, possibly a hostess, and a wide range of menu items. Menu items can be tightly defined and food costs easily tabulated. Revisit Menu Pricing and Offerings.

Fast Casual 52

Fast Casual Food Truck Customer Service Online Ordering 52

Modern Restaurant Management

JUNE 3, 2024

The evolution from paper punch cards to digital loyalty programs marks a significant progression in how restaurants engage with their guests. Armed with this knowledge, you can strategically offer coupons or special promotions during those occasions. Digital loyalty programs extend beyond transactions.

Loyalty Program 510

Loyalty Program Coupons Customer Experience Seasonal Menu 510

Modern Restaurant Management

OCTOBER 4, 2021

According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Missing menu items are a deal breaker. Gaps in menu choices and ability to customize disappoint consumers. Gaps in menu choices and ability to customize disappoint consumers.

2021 427

2021 Fast Casual Mobile Ordering Social Media 427

Lavu

APRIL 20, 2020

You can even offer a free appetizer as a popup in your primary website menu. Loyalty Programs : When new customers join your loyalty program, you’ll gain access to their email to send promotional messages. Promote your loyalty program and knock off two goals at once. Email Software Choices.

Email Marketing 103

Email Marketing Loyalty Program Seasonal Menu Point of Sale 103

Restaurant Clicks

JANUARY 17, 2020

Some restaurant owners worry that offering specials and promotions will hurt their bottom line, but when done correctly, a promotional deal can be extremely lucrative, bring new customers in, and build loyalty with those customers so that they come back. . Loyalty Programs. Menu Item Promotions. Coupon for Next Visit.

Loyalty Program 78

Loyalty Program Online Ordering Email Marketing Coupons 78

Modern Restaurant Management

DECEMBER 31, 2019

They touched on topics such as delivery, ghost (dark) kitchens, automation, plant-based menu items, food waste, sustainability, staffing and retention and more. Even cost of sales may go down as the ghost kitchen typically has a smaller, more manageable menu. Plant-based Menu Items. Jim Collins, CEO at Kitchen United.

2020 346

2020 Kitchen Safety Consumer Goods Point of Sale 346

Modern Restaurant Management

MARCH 4, 2025

Turn Pricing into a Growth Strategy : A smarter approach to menu pricing can boost revenue and profitability without compromising guest experience. In one scenario analyzed by Incognia, a fraudster created 800 fake accounts to exploit new user coupons and was able to steal 1.5 percent of the total redeemed coupon value that month.

2025 221

2025 Delivery 2024 Point of Sale 221

7 Shifts

OCTOBER 22, 2024

Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Another great way to partner with local businesses is by featuring their products on your menu or in your restaurant marketing.

Marketing 195

Marketing 2025 Social Media Email Marketing 195