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Enticing Restaurant Customers with Loyalty Programs and SMS

Modern Restaurant Management

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” The best customers are returning ones as members of top-performing loyalty programs are 77 percent more likely to choose their brand over competitors. Incorporating Loyalty Programs with SMS.

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Three Steps to Improving Customer Loyalty During the Pandemic 

Modern Restaurant Management

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. It's reported that with as little as a five percent increase in customer retention, a business can improve its overall profits by up to 25 percent. First, consider adopting a touchless loyalty system.

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The Revolution of Loyalty: The Punch Card Goes Digital

Modern Restaurant Management

Now I have a way to easily track my purchases, and the store has a way to easily reach me for upcoming sales to get more of my business. The evolution from paper punch cards to digital loyalty programs marks a significant progression in how restaurants engage with their guests. They foster genuine connections.

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Texting Your Loyalty: Avoiding Potential TCPA Litigation

Modern Restaurant Management

Restaurants hit hard during the COVID-19 outbreak may be doing all they can to stay in touch with their customers to encourage them to participate in takeout and reward them for their loyalty. Just because a customer has joined your restaurant’s loyalty program, that doesn’t mean you have consent to send text marketing messages.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

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Six Happy Hour Promotion Ideas to Boost Sales

Modern Restaurant Management

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. To encourage loyalty, you can give regulars coupons or a loyalty card that they can use to get discounts.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

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