Modern Restaurant Management

SEPTEMBER 15, 2020

Tactics like social media advertising, direct mail, couponing and streaming are more important than ever for staying top-of-mind and communicating that operations have dramatically changed to protect guests and workers. Local Promotional Planning.

Technology 600

Technology Guest Recovery Kitchen Safety Social Media 600

Modern Restaurant Management

NOVEMBER 19, 2020

Additionally, allowing the customer to see a visual of the menu items will help them with selection and ultimately will act as a driving force in creating and managing expectations of what they will receive. This will help restaurants avoid the possibility of customers placing orders and ending up with missing or non-existent menu items.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

AUGUST 7, 2024

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting You can track metrics like average ticket value and how many new customers you gained from a new coupon campaign, etc.

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

APRIL 21, 2020

In that case, after reading an ad to receive a 15-percent off coupon and texting “SAVE” to a five-digit code, the plaintiff received three text messages. The texts (1) welcomed the user to Kohl’s Mobile Sales Alerts; (2) provided the 15 percent off coupon and (3) almost a month later, provided another coupon.

Loyalty Program 398

Loyalty Program Coupons 2015 Small Business 398

Modern Restaurant Management

SEPTEMBER 24, 2020

With takeout, that might mean including the unexpected in their bags: a free appetizer, a sample of a new dessert, a coupon for their next meal, or a fun kid’s activity. You can even engage customers by incentivizing them with coupons and other deals if they post about their takeout. Simplify Their Lives.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

JUNE 17, 2020

When the data sits with a marketplace, they could then start sending a restaurant’s customers coupons to different restaurants…the competition. The technology improves every aspect of internal fleet management in a way that a human might not be able to do. Data is everything.

Delivery 490

Delivery Pricing Front of House Online Ordering 490

Modern Restaurant Management

OCTOBER 2, 2024

Analyzing and acting on consumer data allows brands to provide personalized coupons, offer promotions during lower foot traffic times and build a data-driven loyalty strategy even after the promotions are done. To entice customers to sign up for and engage with loyalty programs, operators can offer digital-only coupons and perks.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

MARCH 27, 2024

Increase Manager Engagement Manager engagement can be a huge part of customer satisfaction. Customers will remember how they felt while in a restaurant, so make sure a manager visits each table and makes them feel welcome. Effectively resolving issues so all parties are satisfied is an essential skill for all managers.

Customer Service 474

Customer Service Loyalty Program Customer Experience Employee Relations 474

Modern Restaurant Management

APRIL 1, 2024

Despite a general decline in dining frequency, families have shown resilience and an increased appetite for dining out, according to Revenue Management Solutions' Q1 Consumer Survey, “ Dining Dynamics in 2024: The Shifting Landscape of Consumer Tastes.”

Catering 486

Catering Fast Casual 2024 Customer Service 486

Modern Restaurant Management

JUNE 24, 2020

With the right tech, it’s easy to promote loyalty programs, customized offers, and coupons through social media, email, and other marketing channels, such as text messaging. Software that helps track where users are coming from and which coupons they like the most can be a huge factor in future success.

Online Ordering 579

Online Ordering Ordering Coupons Social Media 579

Modern Restaurant Management

NOVEMBER 7, 2022

To answer that question, Revenue Management Solutions (RMS) examined two factors: the impact of price increases on QSR sales performance and consumers’ perception of value. Coupon use is up among all generations, with younger generations actively looking for a deal, in contrast to older generations, who are more passive seekers.

Pricing 508

Pricing Loyalty Program Point of Sale 2023 508

Modern Restaurant Management

APRIL 13, 2021

Some examples of offers and features you should consider include: Easy-to-claim coupons your user can claim by coming into your store. A tricky part to location based marketing can be setting up and managing your campaign but luckily there are providers out there that do much of it for you. Managing, Tracking, and Optimizing Results.

Advertising 491

Advertising Mobile Ordering Website Management Customer Service 491

Modern Restaurant Management

APRIL 22, 2024

When leveraging ATO and accounts with stolen payment methods, fraudsters can either sell the entire account or use the stolen payment methods to sell goods at a “discounted” price to unsuspecting consumers, particularly those that frequent groups focused on couponing, frugal living, etc.

Food 508

Food Loyalty Program Consumer Goods Customer Experience 508

Modern Restaurant Management

MAY 26, 2020

Timely deals, promotions and offers will be a key for driving traffic as Path to Purchase Institute research found 83 percent of guests actively look for some kind of coupon or incentive to lighten their financial load. For delivery in particular, customers often act on impulse and the path to purchase is very short.

Social Media 519

Social Media Coupons Customer Service Customer Experience 519

Modern Restaurant Management

JANUARY 24, 2024

Customers who install a business’s app and opt-in for push notifications feel part of an exclusive club, able to enjoy benefits — like coupons and rewards — not available to anyone not in the club. QR codes can also direct customers to download your restaurant’s app.

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

Modern Restaurant Management

DECEMBER 1, 2021

When it comes to the benefits of loyalty-program membership, survey respondents said that they receive personalized deals and coupons; that being a loyalty member leads to their orders being available upon arrival; that they receive better pricing; and that they are thanked for being a loyal customer.

Loyalty Program 531

Loyalty Program Pricing Menu Mobile Ordering 531

Modern Restaurant Management

DECEMBER 1, 2020

No one wants to fill out a 10-minute application when they’re out for a relaxing dinner or frantically search for a coupon or member loyalty card when they’re running errands. For staff, a new customer loyalty program should require little employee training or program management. Emphasize Community.

Loyalty Program 519

Loyalty Program Customer Experience Point of Sale Employee Relations 519

Modern Restaurant Management

JULY 16, 2020

With annual digital coupon redemptions set to hit a staggering $91 billion by 2022 , sending discounts to your social media followers could be a huge hit. Some platforms such as Facebook have apps that run coupons and contests for you, making it even easier to lure diners with a two-for-one entree detail or half-price happy hour snacks.

Social Media 505

Social Media Coupons Download Entertainment 505

Modern Restaurant Management

NOVEMBER 3, 2020

Plus it will save you money and management overhead.). Pro tip: if you do all the work to certify your web site for accessibility, DO NOT link to a PDF menu. It defeats the purpose. In the spirit of restaurants as social unifiers, one accessible menu for all means true accessibility. Look Beyond Certification.

Front of House 547

Front of House Certification Back of House Menu 547

Modern Restaurant Management

MARCH 8, 2021

Consider exclusive updates such as new merchandise and secret or upcoming menu items or VIP rewards such as targeted promotions or coupons. Messages can include an additional incentive, like a coupon to make the offer even more enticing.

Loyalty Program 493

Loyalty Program Coupons Email Marketing Merchandise 493

Modern Restaurant Management

DECEMBER 14, 2020

Which party is the “seller” may also determine the tax base when dealing with sales coupons or other promotions. For a retailer’s discount or coupon, the tax base is generally the discounted price. Taxability may depend on whether delivery service is performed by the seller’s employee or an unrelated party.

Restaurant Law 518

Restaurant Law Presentation Audits Coupons 518

Modern Restaurant Management

JANUARY 12, 2022

Modern Restaurant Management (MRM) magazine asked Suzi Tripp, VP of Insights at digital transformation firm Brooks Bell how restaurants loyalty programs are evolving and the importance of having a head of loyalty who understands why people buy, how they buy and how often they buy.

Loyalty Program 544

Loyalty Program Customer Experience Social Media Online Ordering 544

Modern Restaurant Management

SEPTEMBER 3, 2021

You can see whether people you’ve messaged open ads right away, claim coupons, call your store or pay an in-person or virtual visit. As soon as you walk into the lobby, your phone would ping with coupons valid for use on snacks during your visit. This information can help you fine-tune your LBA. Strategies for using SMS for LBA.

Advertising 495

Advertising Marketing Coupons Customer Service 495

Modern Restaurant Management

JULY 6, 2022

Based on data from Technomic, there’s a 12 percent higher average visit spend when loyal guests use coupons. Well-timed incentive marketing campaigns can enhance consumer spending and visitation patterns.

Consumer Goods 493

Consumer Goods Coupons Loyalty Program Pricing 493

Modern Restaurant Management

JULY 21, 2020

It’s a new world for restaurant owners and managers. Through mailed promotional flyers that contain a personalized QR code, restaurants can promote their hours, menu, coupons, reservation process and additional details about how they are operating in a today’s new environment.

Marketing 520

Marketing Mobile Ordering Food Safety Communication 520

Modern Restaurant Management

JULY 16, 2024

" Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. . "Top performers are personalizing and using data to segment their customer database," Kristin Lynch, Senior Director of Restaurant Strategy for Paytronix Systems. "They

Innovation 492

Innovation Loyalty Program Email Marketing Customer Experience 492

Modern Restaurant Management

JANUARY 19, 2021

In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia talks about the evolving restaurant customer journey and more with Hope Neiman, CMO at Tillster, which helps restaurants with digital technology platforms. " Data is also driving the dining experience.

Coupons 305

Coupons Customer Experience Technology Dine-in 305

Modern Restaurant Management

JANUARY 6, 2023

In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. Special Offers (no coupons necessary). Special Offers (available with coupons on White Castle’s social media and/or website). Green January. The Big Game. $4 4 off any Crave Case of 30 Sliders. 20 – 23.

2023 369

2023 Menu Mobile Ordering Coupons 369

7 Shifts

AUGUST 18, 2024

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. People love coupons because they allow them to try something they might not have otherwise tried.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

MAY 24, 2022

They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions. Sometimes, these coupons and discounts are provided with unique codes and QRs that can be availed on specific purchases or offers.

Marketing 508

Marketing Loyalty Program Fast Casual Coupons 508

Modern Restaurant Management

OCTOBER 12, 2022

Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L.

Loyalty Program 471

Loyalty Program Merchandise Mobile Ordering Coupons 471

Modern Restaurant Management

APRIL 10, 2020

According to Tillster’s Digital Coupons & Loyalty Index , more than 80 percent of customers would choose one brand over another based on a digital coupon. Instead, equipped with intelligence, restaurants can successfully send offers and messages at the right time, to the right audience. Guests are listening.

Customer Experience 433

Customer Experience Mobile Ordering Social Media Online Ordering 433

Modern Restaurant Management

NOVEMBER 3, 2022

If you’re planning to collect reviews via email outreach and have a handful of customers, you can probably manage this process manually, however it can be a bit tedious for higher volumes, so the easiest way to automate an email sequence is by using a third-party review collection software that will automate the entire campaign process.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

APRIL 20, 2021

Maximizing marketing efforts – Using data can help restaurants identify effective channels to reach their audience. This data can also help surface other relevant or similar audiences that can be converted into patrons.

Customer Experience 539

Customer Experience Customer Service Online Ordering Food Order 539

Modern Restaurant Management

JANUARY 4, 2021

I suggested she run in a local coupon book, and she joked it would be a “going out of business” sale. Be the Most Creative and Consistent Advertiser in the Area. I came across an alteration shop owner who was preparing to close her doors after only six months of business. Now the question was how to keep those repeat customers.

Advertising 520

Advertising 2021 Small Business Customer Service 520

Modern Restaurant Management

MAY 25, 2022

For example, offer a giveaway to those who tag a certain number of friends, provide coupons for email subscriptions, incorporate engagement opportunities in which customers post about their favorite memory at your establishment, and monitor any restaurant tags so you can repost and share, promoting a culture of engagement.

Email Marketing 473

Email Marketing Social Media Food Truck Loyalty Program 473

Modern Restaurant Management

OCTOBER 24, 2023

Customers say they’re more likely to select first-party delivery if they see lower menu prices and fewer fees, can earn loyalty rewards, experience faster delivery and if they receive a promotion or coupon in their delivery bag that can be used directly with the restaurant.

Ordering 493

Ordering Online Ordering Loyalty Program Customer Experience 493