Modern Restaurant Management

JULY 16, 2020

All it takes is an Internet connection, a bit of marketing savvy, and these expert tips. This could be demonstrations from your chef, a tour of your new private dining room, candid shots of guests enjoying the patio and fire pit, or vibrant photos of that night’s seafood special. It’s not enough to post.

Social Media 505

Social Media Coupons Download Entertainment 505

Modern Restaurant Management

APRIL 13, 2021

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

Advertising 491

Advertising Mobile Ordering Website Management Customer Service 491

Modern Restaurant Management

OCTOBER 12, 2022

With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L.

Loyalty Program 471

Loyalty Program Merchandise Mobile Ordering Coupons 471

Modern Restaurant Management

NOVEMBER 3, 2020

Marketing benefits include the ability to do A/B menu testing and easier social sharing for guests (via single-click sharing of your menu). Capitalize on Accessibility for Marketing. If you’ve digitized your accessible menu properly, the elements become granular and more easily monetizable.

Front of House 547

Front of House Certification Back of House Menu 547

Modern Restaurant Management

OCTOBER 2, 2024

Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. For example, brands can add value and take extra wallet share by providing a special offer or discount for an additional visit.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

MARCH 27, 2024

While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Reward Loyal Guests with Special Offers Incentives and loyalty programs are becoming increasingly popular, especially amongst the millennial crowd.

Customer Service 474

Customer Service Loyalty Program Customer Experience Employee Relations 474

Modern Restaurant Management

OCTOBER 6, 2022

Make a Special Menu, Don't Include Everyday Things. To do that, you can collaborate with your chef to come up with some happy hour specials that are both delicious and unique. So, it's important to make sure that your happy hour specials are truly appealing from the price point of view as well.

Loyalty Program 508

Loyalty Program Social Media Point of Sale Customer Experience 508

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 1, 2020

No one wants to fill out a 10-minute application when they’re out for a relaxing dinner or frantically search for a coupon or member loyalty card when they’re running errands. To be successful, restaurant owners should customize their loyalty program and marketing strategies to address customer needs and show genuine care.

Loyalty Program 519

Loyalty Program Customer Experience Point of Sale Employee Relations 519

Modern Restaurant Management

OCTOBER 24, 2023

As part of these studies, Medallia Market Research analyzed the credit and debit transactions of more than five million U.S. consumers and conducted multiple market research surveys of more than 2,000 participants to gain consumer insights related to third-party ordering and inflation.

Ordering 493

Ordering Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

JULY 16, 2024

" Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. Kristin was previously Vice President with Round Table Pizza and Director of Marketing for well-known brands such as Thorntons, Pyrex, and Craftsman Tools. "Loyalty

Innovation 492

Innovation Loyalty Program Email Marketing Customer Experience 492

Modern Restaurant Management

JANUARY 6, 2023

Offered exclusively through the sweetgreen app and website through January 18, Green January empowers users to implement more feel-good routines in the new year, by inviting them to try sweetgreen’s menu items to unlock special rewards. Special Offers (no coupons necessary). Craving Discounts. The Big Game. $4 Pretzel Pub.

2023 369

2023 Menu Mobile Ordering Coupons 369

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

MARCH 5, 2020

To help you capitalize on the day, Coupon Chief put together an infographic with fun promotional ideas restaurants can use to attract customers on St. On March 17 this year, millions of Americans will flock to restaurants across the country to celebrate St. Patty’s Day with their friends. Patrick’s Day. Patrick’s Day.

Coupons 500

Coupons Specials Delivery Bar 500

Indoor Media

SEPTEMBER 30, 2020

While it’s very tempting to focus on digital marketing for your auto shop , don’t pass on tried and true methods like direct mail. ” Direct mail is an effective way for your auto shop coupons to be delivered to potential customers who may not see your digital presence. Exposure – Will your coupon be seen?

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

Social Hospitality: Restaurants

MAY 18, 2020

It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Create Special Offers for Customers If it’s the peak of the season, you compete with all local restaurants and hotels. Making special offers is one of the classic hospitality training tips that works for any type of business.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

Harbor Touch

MARCH 18, 2025

If shrimp sits unused, swap it for wings or a seasonal special. Weve seen a diner lose regulars after a sold-out weekend special. Financial and Marketing Strategies 7. Trim staff there and push a special to lure diners. Market Smarter with Targeted Efforts Random ads drain cash. Notice a slow Tuesday?

Management 148

Management Management Seasonal Menu Cash Management 148

7 Shifts

JANUARY 31, 2023

This makes the day the perfect occasion for restaurants to offer special menus or wine pairings and to celebrate romance with their customers. Restaurants can make Valentine’s Day a profitable holiday by offering special menus and promotions that cater to couples celebrating a first date or an anniversary. Have a special for kids.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Modern Restaurant Management

JUNE 27, 2022

The lower your marketing costs, the more money you can spend on essential things like high-quality ingredients, inviting decor, and of course, fair pay for your employees. If you offer an exclusive coupon for accessing the menu digitally, customers will forget about the paper menus even quicker. They’re Environmentally Friendly.

Online Ordering 508

Online Ordering Customer Service Fast Casual Recycling 508

Modern Restaurant Management

JUNE 17, 2024

” Those words from Katherine Pendrill, Senior Manager, Content Marketing at TouchBistro, should be quite telling for restaurant operators as they point out the opportunity that exists to reach a valuable audience. Despite the bite from inflation, TouchBistro’s 2024 U.S. .”

Operations 473

Operations Loyalty Program Mobile Ordering Consumer Goods 473

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. Example: Quizno’s In 2009, Quizno’s decided to go head-to-head with Subway’s “Five Dollar Footlong” special, offering coupons to patrons for a free sandwich. However, with the highs usually come the lows.

Franchise 435

Franchise Franchising Email Marketing Communication 435

Modern Restaurant Management

JUNE 14, 2023

“Much of restaurant industry marketing is mired in a sea of sameness,” states Lobliner. “Most loyalty programs are largely transactional, and many brands still heavily rely on discounts and coupons to drive sales. It’s a fact that consumers respond to any deal more enthusiastically when it has a finite lifespan.

Loyalty Program 449

Loyalty Program Point of Sale Customer Experience Email Marketing 449

Modern Restaurant Management

FEBRUARY 5, 2024

Highlights of The Big Game and National Pizza Day Ordering Predictions: 32 percent of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.

2024 492

2024 Loyalty Program Food Order 2030 492

Modern Restaurant Management

OCTOBER 23, 2020

Listening is particularly important when customers are expressing concerns or have special requests. Train your employees to use positive language, especially when declining a request or letting them know that a menu item or special is unavailable. Can they comp a customer’s meal, offer a coupon or gift certificate, free dessert?

Communication 446

Communication Training Dietary Restrictions Customer Service 446

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JULY 10, 2020

Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. With your goal set, work backwards to determine your budget.

Events 351

Events Social Media Kitchen Safety Seating 351

Indoor Media

MARCH 11, 2021

Today, whether you’re running a print ad or advertising through an online platform — you’re going to want to design the best dry cleaning coupons possible. Coupons are one of the easiest promotions to keep track of because customers must turn them in to take advantage of your special. Why Use Coupons?

Coupons 148

Coupons Design Advertising Loyalty Program 148

The Rail

AUGUST 28, 2024

Collaborate with your marketing team to develop a strategy that includes customer surveys to gauge customer expectations and preferences. Organizing special events, such as an open house or a grand opening , will help attract both existing and new customers.

Loyalty Program 219

Loyalty Program Customer Service Social Media Customer Experience 219

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon. They bounce around.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

SpotOn

NOVEMBER 21, 2024

Your offerings can range from seasonal starters and holiday drinks to multiple courses and specials. Some people stay home for the holidays, while others look for special experiences. The holidays are the perfect time to send a special discount or promotion to spread holiday spirit. Photo by Juliette F on Unsplash.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. On the contrary, email marketing can boost any business.

Email Marketing 195

Email Marketing Marketing Seasonal Menu Coupons 195

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Here’s your guide to restaurant marketing with direct mail. What is Direct Mail Marketing?

Marketing 130

Marketing Email Marketing Restaurant Law Coupons 130

Modern Restaurant Management

NOVEMBER 15, 2023

However, Millennials were also more likely to cite loyalty points and special offers as a reason for using this option. Restaurants should recognize that households with children have different needs and preferences, and can customize their marketing programs to emphasize these elements and better appeal to parents.

Loyalty Program 275

Loyalty Program Mobile Ordering Website Management Online Ordering 275

Restaurant Business

DECEMBER 2, 2022

Post-dining experiences can include such things as receiving a thank you email for visiting, being sent a text message with a coupon for the next visit and so on. Likewise, if a diner dines alone and orders an entree and one beverage, operators can consider a beverage deal or appetizer special to boost sales.

Customer Experience 244

Customer Experience Loyalty Program Email Marketing Customer Service 244

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 130

Email Marketing Marketing Online Ordering Loyalty Program 130

Restaurant Engine

MARCH 10, 2021

Coupons can bring in repeat customers to your restaurant. One option that hits both of those marketing goals is the restaurant coupon. By offering current customers a “come-back” type of coupon, you help strengthen their loyalty. But you may be wondering, “Do coupons really help drive dining traffic?”.

Coupons 80

Coupons Email Marketing Social Media Website Management 80