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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. For example, brands can add value and take extra wallet share by providing a special offer or discount for an additional visit.

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Optimize Mobile Ordering Creating and executing a convenient mobile ordering experience for your customers is extremely important, and it will keep them coming back for ease of use and accessibility. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Programs that enable data capture, incentivize direct ordering in the wake of third party delivery (saving countless dollars in commission fees), and drive engagement have the ability to create compelling enticements without relying heavily on expensive discounts. Additionally, the Backdoor “Secret.”Menu million members to 27.4

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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

Offered exclusively through the sweetgreen app and website through January 18, Green January empowers users to implement more feel-good routines in the new year, by inviting them to try sweetgreen’s menu items to unlock special rewards. Special Offers (no coupons necessary). Order type. 20% Off All Mobile Orders.

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Gen Z Dining Trends Restaurant Operators Must Know About

Modern Restaurant Management

On average, Gen Z diners say they'd only wait up to 33 minutes for a delivery order. We also found that Gen Z is ordering takeout/delivery far more frequently, with 69 percent of Gen Z diners saying they order takeout or delivery weekly or more often – well above the U.S. average of 39 percent across all age groups.

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

But as much of the story written during the month, it is really the last two weeks that require special attention. Limited-service restaurants (those in quick service and fast casual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home.

2020 491