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This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study.
Restaurant owners and operators wear a lot of hats. And the big restaurant brands are only getting bigger , making it even harder to stand out. You need to put yourself in front of diners, get them in your door, and turn them into ambassadors of your restaurant that come back and tell their friends about you. Table of Contents.
million worldwide, and in 2023, there were about 749,404 restaurants in the United States alone. This is where being well-equipped with a fool-proof restaurant marketing plan comes in. How do you create a good restaurant marketing strategy? Devise a strategy that works specifically for you.
The competition in the restaurant industry is getting tighter. In fact, 45% of restaurant operators expect their competition to be much more intense in 2024 than last year. That said, we've compiled some of the best techniques for increasing restaurant sales and taking your business to new heights.
By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. So, why is direct mail still powerful for restaurants and how can you leverage it to reach a targeted audience and drive sales?
With so many people out in a sea of stars and stripes on the 4th of July, how do you get them to come to your restaurant? The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant.
Few marketing channels are as effective as restaurant email marketing. Of course, if you’re new to email marketing for restaurants, there are a few basics to learn, including how to create a restaurant email marketing plan, what kinds of emails to send, and how to measure your success. The Ultimate Guide to Restaurant Marketing.
We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. If restaurant businesses have learned one thing from the COVID-19 pandemic, it’s that having an effective online presence is critical to surviving in a world dominated by e-commerce. Before You Launch Your Restaurant Website.
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