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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

The Appeal of Coupons and Discounts. Vericast offered for proprietary survey findings related to consumer sentiment around the use of coupons and discounts. Additionally, 9 in 10 plan to use a coupon or discount in the next six months for grocery (70 percent), restaurants/dining (64 percent) and beauty/grooming (37 percent).

2021 490
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Marketplace Collection Laws Present Unique Challenges for the Restaurant Industry

Modern Restaurant Management

Marketplace collection or “marketplace facilitator” laws require that certain marketplaces—such as online platforms connecting retailers with customers—collect and remit sales tax on behalf of the retailers or restaurants (marketplace sellers) making sales through the marketplace.

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Four Factors Likely to Drive Global Mobile Wallet Market Expansion

Modern Restaurant Management

With increasing restrictions on public movement and offline retail operations, the growing demand for online shopping amid the COVID-19 pandemic is propelling global mobile wallet industry growth. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions.

Marketing 508
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Fighting Fast Food Fraud

Modern Restaurant Management

When leveraging ATO and accounts with stolen payment methods, fraudsters can either sell the entire account or use the stolen payment methods to sell goods at a “discounted” price to unsuspecting consumers, particularly those that frequent groups focused on couponing, frugal living, etc.

Food 508
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Factors Likely to Drive Global Mobile Wallet Market Expansion

Modern Restaurant Management

With increasing restrictions on public movement and offline retail operations, the growing demand for online shopping amid the COVID-19 pandemic is propelling global mobile wallet industry growth. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions.

Marketing 449
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Loyalty Innovation Has Evolved to Focus More on the Customer

Modern Restaurant Management

" Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. . "They are differentiating, delivering an emotional connection and recognizing their most valuable customers." "Loyalty innovation is not always true innovation," Lynch added. "It’s

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How Fast-Food Apps Took Over The Drive-Thru

EATER

Today, fast-food apps are essentially a 21st-century iteration of the loyalty program, a marketing tool that retailers have used for more than 100 years to keep customers coming back. Once you have the data from the app, its easier to offer personalized coupons and targeted marketing campaigns based on what people have ordered in the past.