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Three Critical Restaurant Advertising Strategies for 2021

Modern Restaurant Management

Countless small businesses are struggling to rebuild. So how were some businesses able to pull themselves up, and even thrive, during times of hardship? They followed the three critical strategies for small businesses: 1. Small businesses simply don’t have that reach. Everyone loved them!

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Four Critical Marketing Mistakes to Avoid

Modern Restaurant Management

After an especially difficult year, small businesses like restaurants are scrambling to recover. With a changing landscape, it is more vital than ever to help your potential customers see great value in your business. As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

Satisfaction is immediate and can be established once consumers are conducting business with you. Casual Dining velocity has grown by 158 percent over the same period, suggesting many of the Casual Dining business models were able to maintain sales to some degree through pandemic restrictions.

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The Revolution of Loyalty: The Punch Card Goes Digital

Modern Restaurant Management

Now I have a way to easily track my purchases, and the store has a way to easily reach me for upcoming sales to get more of my business. Armed with this knowledge, you can strategically offer coupons or special promotions during those occasions. In the quaint-but-archaic world of secondhand retail, this was a huge leap!

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Enticing Restaurant Customers with Loyalty Programs and SMS

Modern Restaurant Management

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” Consumers today are digitally-focused and don’t want to rely on those practices — neither should businesses. It’s easy to segment lists and target audiences with personalized outreach.

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Texting Your Loyalty: Avoiding Potential TCPA Litigation

Modern Restaurant Management

TCPA litigation can cost companies, both big and small, millions of dollars in liability because the TCPA authorizes fines of $500 for every text message sent without consent. In that case, after reading an ad to receive a 15-percent off coupon and texting “SAVE” to a five-digit code, the plaintiff received three text messages.

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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. You can see whether people you’ve messaged open ads right away, claim coupons, call your store or pay an in-person or virtual visit. Beacons use small physical objects located in specific areas.