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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting You can track metrics like average ticket value and how many new customers you gained from a new coupon campaign, etc.

Marketing 471
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Four Critical Marketing Mistakes to Avoid

Modern Restaurant Management

A Think With Google study showed that even if they like the business, an amazing 50 percent of people will use that business less if the website is difficult to navigate on their phone. Coupons can make your business more welcoming, accessible, or convenient. Try new platforms and innovative ways to use coupons and really stand out.

Marketing 443
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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

Additionally, allowing the customer to see a visual of the menu items will help them with selection and ultimately will act as a driving force in creating and managing expectations of what they will receive. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In a recent survey of restaurant owners and managers, 85 percent of respondents reported an increase in comparison shopping and just 15 percent of respondents said they remain loyal to one restaurant supply store. The Appeal of Coupons and Discounts. Coupons and discounts are also driving consumers to discover new businesses.

2021 490
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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. Some of the most valuable insights for restaurants are found in general operations data, customer data and website data.

Marketing 379
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Six Ways to Get More Google Reviews for Your Restaurant

Modern Restaurant Management

Reviews On My Website’s Google Review Widget does a great job of this. Collect Reviews via Your Website. If you’re selling a product or service online, collecting reviews through your website itself can be very effective. Don’t Just Ask – Follow-up.

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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Some examples of offers and features you should consider include: Easy-to-claim coupons your user can claim by coming into your store. A tricky part to location based marketing can be setting up and managing your campaign but luckily there are providers out there that do much of it for you. Managing, Tracking, and Optimizing Results.