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The restaurant experience has quickly become a digital landscape. With cashless transactions and delivery services becoming the norm, diners are enjoying faster, more streamlined dining journeys. Today’s point-of-sale systems have been outfitted with modern features, namely cashless payment systems.
Analyze Previous Holiday Sales Data Past sales data is invaluable when it comes to planning the upcoming season. A restaurant point-of-sale system holds historical data so you can see a detailed breakdown of how your restaurant sales performed during previous Christmas seasons.
While October showed signs of hope (YOY quick-service restaurant (QSR) traffic was positive for the first time in two years), we expect consumers will be cautious in 2025. Recurring customers. Promotions and discounts attract customers, but they’re often short-lived. Go digital for increased loyalty and sales.
"The pandemic forced the restaurant industry to reinvent itself overnight, moving from a primarily in-store dining experience to an omnichannel, digital-first business. These changes have become permanent shifts in how they target customers, market themselves, and design their offerings."
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Last year completely upended how customers ate: Quick Service Restaurants (QSRs) heavily relied on drive-thrus for business. percent of the market share that full-service restaurants shed. The obvious problems to tackle were traffic control and speed of service. Joe Erlinger, head of McDonald’s U.S.
That said, the processes that became norms during the pandemic, such as online ordering and contactless pickup, are here to stay for the convenience of hungry customers. Beyond the applications that customers use to order, there are a myriad of other apps that keep restaurants running on the backend that should never be compromised.
Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customerservice strategies that keep them coming back. Why prioritize the customerexperience?
As such, implementing a robust food delivery and takeout service has become critical for restaurants’ longevity and success. Here are five ways to enhance your restaurant’s takeout and delivery operations to improve customerexperience and open the door to more profit. Consumers crave convenience.
By Leo Clarke, Contributor More so now than ever before, restaurant guests are looking for an experience when eating out, rather than just a satisfying meal. A huge part of this experience is the customerservice they receive at every contact point within the restaurant – and even after they’ve left.
Beata Zawrzel/NurPhoto via Getty Images New CEO Brian Niccol is hoping customers will fall back in love with the coffee chain. The chain has seen declining sales , and foot traffic is down 10 percent over the last year. Unfortunately, leaning into this customizable creativity has, arguably, made the experience at Starbucks worse.
Restaurants collect a ton of customer data. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.”
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. Online ordering and delivery apps.
Adopting in-house technologies became necessary for restaurants to stay open throughout the pandemic, restart operations after temporary closures, and pivot services to maintain revenue while still following enhanced health and safety protocols. Too Much Tech Is Not a Solution. As such, an industry migration is underway.
Its a recipe for chaos, leading to mistakes, slower service, and shrinking profit margins. What should be a reassuring sightscreens full of customer ordersis actually a logistical nightmare. A single mistakelike forgetting to accept an order on one app while preparing anothercan result in a frustrated customer and a lost sale.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients.
Even though local and state orders prohibiting or severely restricting restaurants’ ability to serve customers and generate and revenue, standard business liability policies did not provide coverage, and many policies had a pandemic exclusion. Landlord/Tenant Disputes : in my practice, I have seen a huge increase in lease disputes.
What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Customers have now fully embraced the benefits of using restaurant technology, and to keep up with guests evolving expectations, the tech industry is growing at an incredible rate.
Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. billion in revenue.
Not only do businesses rely on an automated Point of Sale to handle a customer’s transaction–both fulfillment and payment– it is often preceded by customers interacting with digital signage, interactive apps, self-serve kiosks, and more. They’re expected to make up 51.7 percent of payments by 2024.
Operators must weigh guest acceptance while making strategic decisions about integrating automation at many restaurant touch points, according to Software Advice’s 2024 Automated CustomerExperience Survey. Automated technology can help businesses cut costs and give customers the experiences they want.
To maintain a healthy business and working environment, restaurant technology must enable ease and efficiency among employees and service staff as much as guests. To maintain a healthy business and working environment, restaurant technology must enable ease and efficiency among employees and service staff as much as guests.
As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing.
Technology innovations offer the potential to bridge the gap between the need to keep their business running and deliver quality products and experiences to their guests. At full-service restaurants, servers are responsible for crucial tasks. Enter digital tableside ordering. Enter digital tableside ordering.
From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. To understand what customer intelligence is, we have to define what it means for restaurants.
According to September 2023 numbers from the National Restaurant Association , 49 percent of restaurants reported year-over-year increases in same-store sales. Full-service menu prices climbed 4.5 While factors such as convenience impact that decision, the experience of dining out is important. Coffee in 2023.
Reports show that 81 percent of fine dining establishments, 78 percent of family restaurants, and 77 percent of fast-casual spots added curbside pickup, pivoting away from dine-in services after March 2020. On top of that, nearly half of all restaurants offered delivery services during the pandemic. meal delivery consumer spending.
Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like.
The restaurant industry continued to grow in 2024 with sales forecasted to top $1 trillion for the first time in history, according to the National Restaurant Association’s 2024 State of the Restaurant Industry report. PCI compliance is a major pain point for QSR and fast food restaurants.
The COVID-19 pandemic has brought endless changes to the restaurant industry, but perhaps the most significant has been the rise of the contactless dining experience. With customers opting for alternatives to dine-in, restaurants adapted to build solutions to offer takeout, delivery and curbside pickup options.
The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.
How do restaurant operators find efficiencies to minimize costs without degrading quality or service? At the same time, restaurants are grappling with staffing issues, with recent research showing that one in three food service workers doesn’t want to stay in the industry. Energy Management.
Indeed, we’ve entered a new era of customer habits –– much of it catalyzed by the pandemic, but some of which was already beginning to take shape even prior. The challenge now will be how to earn and foster customer loyalty, particularly in a world where endless other options are just a screen tap away.
How can you keep customers returning to your restaurant when so many choices exist? This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. It increases the restaurant sales and builds a loyal customer base.
According to The Enterprises Project , digital transformation can be defined as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Most customers would phone-in carryout orders. Your Restaurant’s Digital Transformation. Google loves content.
The past two years have brought unprecedented changes across the restaurant industry, from new concerns related to social distancing and cleanliness to the acceleration of pre-pandemic trends such as the rise of mobile ordering and third-party delivery services. Strengthen Customer Retention. Set the Bar. Stay Connected.
But independently owned, more agile operations can out-maneuver big brands by leaning on their point of sale (POS) platforms to increase sales and expand their client bases. Understand customer cravings and business needs through data. Another way to slice and dice data is to comb through food costs.
Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customerservice automation and sales and marketing automation. Automating customerservice tasks helps to improve the customerexperience. Improving customerservice. Cost savings.
We were greeted by the manager of the restaurant and shared with him the concept of contactless dining, an experience where dine-in guests can view menus, order, and pay directly from their mobile phones. Hospitality and technology worked together to build a better and more profitable restaurant experience for everyone.
in mid-March, restaurants were forced to close their doors and shift to offering take-out and delivery services exclusively. businesses were effectively cashless — meaning 95 percent of all sales were made with a credit or debit card. But what does a dining experience look like without cash?
One key area to focus on is drink sales, with cocktail sales accounting for about 23% of a bar's revenue. Start by tracking all the income your bar generates, including sales from drinks, food, and any additional services. Next, divide that cost by the total sales revenue from your drinks.
The popularity of drive-thru continues as sales are up 30 percent since 2019. But what do customers want from the drive-thru experience and how can QSRs better meet those needs? Guests have high expectations for their drive-thru experiences. How will the drive-thru change in the coming years? What does that mean?
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