Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders.

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

FEBRUARY 22, 2021

According to The Enterprises Project , digital transformation can be defined as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Most customers would phone-in carryout orders. Your Restaurant’s Digital Transformation.

Online Ordering 568

Online Ordering Point of Sale POS SEO 568

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? So, when you incorporate consumer reviews and satisfied customer testimonials into your marketing collateral, you can generate more conversions. Therefore, positive feedback on review websites builds a prospective customer’s trust.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

OCTOBER 10, 2023

It's about consistently delivering top-notch quality, exceptional service, and an unforgettable experience. Moreover, as the hospitality sector becomes increasingly competitive, tapping into the nuanced aspects of customer behavior becomes necessary. Remember, engagement is a two-way street.

Loyalty Program 486

Loyalty Program Franchising Franchise Social Media 486

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

AUGUST 28, 2024

Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of social media. What lessons can be learned from the recent Chipotle portion size controversy?

Social Media 442

Social Media Loyalty Program Customer Service Customer Experience 442

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. Ask for Reviews – They Won’t Always Come to You. Collect Reviews via Your Website.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. Be open to trying alternatives and experimenting.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

JULY 19, 2024

” Google’s AI will then return a list of businesses that are relevant for every part of this query, taking into consideration distance and services to make a tailored list for the searcher. Think Customer-First Google’s approach to innovation is always to put the user first.

Customer Experience 492

Customer Experience SEO Customer Service Take-out 492

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Social Hospitality: Restaurants

FEBRUARY 25, 2021

How can you convince a customer to come to your business and spend money on your food? In addition to bringing customers to your restaurant, your 2021 marketing should focus on bringing your restaurant to them. In addition to bringing customers to your restaurant, your 2021 marketing should focus on bringing your restaurant to them.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

7 Shifts

OCTOBER 9, 2020

After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Add photos and videos to show customers what they can expect. Share press and customer reviews for external validation. Allow customers to place takeout and delivery orders through your website.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

AUGUST 17, 2020

Execution will play a pivotal role in building customer trust and ensuring today's diners remain loyal." Both sides agreed that a negative take-out experience – ranging from a reduced menu to poor service – was a deal-breaker. Restaurants vs. delivery services. Can't touch this.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

The Rail

DECEMBER 12, 2024

In fact, moving can be the perfect excuse to rebrand your business, opening doors to new customers and opportunities. That could mean shifting your messaging slightly perhaps focusing more on community, family values, or personal service. And this isnt just about a logo or tagline; its about the entire experience you offer.

SEO 130

SEO Customer Service Social Media Email Marketing 130

Modern Restaurant Management

MAY 18, 2021

” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery. This is true in meeting the current demand for delivery, as well as helping to mold what the future of delivery looks like.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

7 Shifts

AUGUST 18, 2024

Opening and owning a bar is one of those unique life experiences; you have no idea what it will be like until you actually go for it. This could be a good choice if you find a business that is already established and has a loyal customer base. These elements need to work together to ensure your customers understand what you're about.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

MAY 31, 2024

Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools. Price: Contact them for a custom quote Mailchimp If you're new to email marketing, Mailchimp is your best choice.

2024 221

2024 Marketing Email Marketing SEO 221

7 Shifts

JANUARY 7, 2021

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting.

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Everything needs to be done with the purpose of getting customers to want to try your food, otherwise all you’ll get are fluff metrics. Testimonials work.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Web Diner

MARCH 21, 2025

Hungry customers in your area are searching for their next meal right now. Local SEO isn’t just another marketing buzzwordit’s the digital equivalent of having your restaurant on the most visible intersection in the neighborhood. Our local SEO specialists conduct thorough audits to identify gaps in these ranking factors.

SEO 36

SEO Website Management Audits Mobile Ordering 36

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Before choosing a food delivery service, catering company, restaurant to have dinner, or venue to celebrate an event, people weigh all options. The customers' approach to food choices in this area is more traditional.

SEO 130

SEO Social Media Customer Service Customer Experience 130

The Restaurant Group

NOVEMBER 20, 2024

Introduce dishes or experiences that aren’t available elsewhere. Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks. Offer Promotions and Discounts Implement Loyalty Programs Reward repeat customers with discounts or freebies.

Loyalty Program 78

Loyalty Program Customer Experience Social Media Customer Service 78

Modern Restaurant Management

OCTOBER 9, 2024

To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. Engaging content on social media platforms and can whet customer appetites and create a sense of community.

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

ChowNow

SEPTEMBER 9, 2024

After perfecting your menu, contracting suppliers and training staff to prepare and serve the food, how do you actually get customers in your door? It outlines your marketing strategy and helps both new and established restaurants to: Attract new diners Obviously, more customers are better for your business!

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

JULY 3, 2024

With this initiative and intention, you can create buzz, build a loyal customer base from the start and quickly establish your restaurant as a staple and favorite in your community. Try to integrate role-playing customer exercises to help prepare your staff for real-life situations that might come up.

Email Marketing 195

Email Marketing Social Media Customer Service Training 195

7 Shifts

AUGUST 26, 2024

Google remains the top platform to search for local businesses and services. However, SEO is no longer enough due to high competition in the food industry. Google Ads can help restaurants reach hungry customers who are ready to spend. Include Google Ads in your restaurant marketing plan to reach more potential customers.

Customer Service 195

Customer Service Seasonal Menu Website Management Online Ordering 195

7 Shifts

JUNE 16, 2024

After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. Customers today strongly believe in the importance of social responsibility.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

The Eat Restaurant

FEBRUARY 15, 2023

For increasing visitors, there are numerous possibilities for paid advertisements, partner services, and referrals. In this article, you'll find 4 restaurant SEO ideas to help you increase your exposure, traffic, and customers.

SEO 78

SEO Online Ordering Social Media Customer Service 78

ChowNow

OCTOBER 19, 2023

This program provides ChowNow’s clients with special access and exclusive discounts to unique product integrations and services, from front- to back-of-house, and everywhere in between. Consistent management of online listings, menus, and reviews dramatically improves SEO and placement in local search results.

Front of House 195

Front of House Back of House Online Ordering Certification 195

ChowNow

OCTOBER 18, 2023

This program provides ChowNow’s clients with special access and exclusive discounts to unique product integrations and services, from front- to back-of-house, and everywhere in between. Consistent management of online listings, menus, and reviews dramatically improves SEO and placement in local search results.

Front of House 195

Front of House Back of House Online Ordering Certification 195