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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests.

Marketing 471
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Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part One

Modern Restaurant Management

"The pandemic forced the restaurant industry to reinvent itself overnight, moving from a primarily in-store dining experience to an omnichannel, digital-first business. These changes have become permanent shifts in how they target customers, market themselves, and design their offerings."

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How To: Social Media Marketing in the Restaurant Industry

Modern Restaurant Management

The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. And one thing we know about those 35 and younger – they love social media. Social media has become an ingrained part of our digital lives. How to Approach Social Media.

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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Do you want to find out which food items your customers love the most?

Marketing 370
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What Social Media Is Right for Your Restaurant? (Infographic)

Modern Restaurant Management

Social media platforms, such as Facebook, Instagram, and Pinterest, make it easy to connect with potential customers. However, understanding the strengths (and weaknesses) of each social media platform allows you to allocate your limited resources for maximum impact. Want more customers? Organic Reach.

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Five Tips for the Best Customer Experience During COVID-19

Modern Restaurant Management

Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. While some had well established services already in place, others have had to start from nothing to provide these capabilities. Many restaurants have set themselves apart by offering exceptional personalized service.

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Four Ways To Up Your Social Media Game Post-Shutdown

Modern Restaurant Management

But social media will continue to play a role in their choices, perhaps an even more critical during pandemic recovery. And in the wake of such staggering loss, the competition has only grown more intense, compelling restaurateurs to use every tool at their disposal to reengage with customers. Create Anticipation.