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We’ve seen firsthand how social media generates buzz—especially when our famous customers get involved. By regularly sharing and reposting moments like these with high-quality photos, engaging stories, and thoughtful responses to comments, we keep our audience excited about the Health Nut experience.
This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Below are five key approaches we at Groucho’s Deli have successfully implemented to attract and retain Gen Z customers.
"The pandemic forced the restaurant industry to reinvent itself overnight, moving from a primarily in-store dining experience to an omnichannel, digital-first business. These changes have become permanent shifts in how they target customers, market themselves, and design their offerings."
As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customerexperience (CX) for guests who come with high expectations after more than a year stuck at home. The entire dining experience has changed in the wake of the pandemic. Here are some strategies.
Ensuring a positive digital customerexperience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. Creating Digital CustomerExperiences: Three Best Practices. This isn’t just about ensuring a website looks nice.
Customers are spoiled for choice with restaurants. Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Instead of a dry review, work with the customer to turn the experience into a story.
Does the energy feel flat, and the customers look bored. Get some fresh customers through the door and start the neighborhood talking about whats happening in your restaurant again. Maybe hosting an event could pump some new life into your restaurant. First, ask what type of event would best fit your venue.
As the restaurant industry moves into 2025, design is taking center stage as a key driver of guest experience, operational efficiency and brand storytelling. Design is more than aesthetics, it’s a strategic tool for enhancing guest experience, driving operational success and telling your brand’s story in an ever-competitive space.
They must also focus on creating memorable experiences for customers at every touchpoint. 60% of guests who have a positive experience are likely to dine at a restaurant more frequently. Knowing these customerexperience factors can help you create a positive and welcoming environment that will keep guests coming back for more.
With people staying home to avoid the spread of COVID-19, the popularity of virtual events has taken off. Virtual events allow people to feel connected and to enjoy themselves, despite the fact that they can’t do so in a restaurant, bar, or other venues. Does your venue host live entertainment such as bands, DJs, or comedy?
Not much sours a customer’s perception of a restaurant as fast as unwieldy lines and long waits. As a result, the potential customer who just walked in also knows what to expect, automatically putting them at ease. Those who are forced to wait longer than expected are 18 percent less satisfied with their experience overall.
Even though local and state orders prohibiting or severely restricting restaurants’ ability to serve customers and generate and revenue, standard business liability policies did not provide coverage, and many policies had a pandemic exclusion. The pandemic made speed, accuracy, and seamless ordering non-negotiable.
The event planning industry is experiencing a significant transformation. The days when the sommelier’s intuition, refined through years of experience and sensory development, solely guided wine selection are evolving.
The holiday season is a huge calendar event in the restaurant industry, with bookings booming as guests look to let their hair down and enjoy a festive feast. It’s the perfect season for experimenting with new menu items that align with previous seasonal trends.
In California, annual fees for a liquor license can also reach up to $1M, depending on factors like operating hours, customer policies, and whether the establishment offers on-site brewing. This trend highlights a shift in consumer behavior, with dining places increasingly seeking unique experiences rather than just a meal.
With customers streaming in for festive gatherings, teams work harder than ever to keep up, often feeling the strain of long hours and packed schedules. Bonuses with a Twist: Experiences and Perks Holiday bonuses are always a welcome way to show appreciation, but adding an experiential element can make them even more memorable.
With social media shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. Now is the time for restaurant brands to ask: Are we merging human insight with technology to craft meaningful customer journeys? Benihana exemplifies this approach.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.”
Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Do you want to find out which food items your customers love the most?
With so many people leaving the industry, restaurants stepped up—raising wages, creating new opportunities, and doubling down on the employee experience. Similarly, AI-driven thermostats will optimize indoor climates, enhancing the comfort of both staff and customers while balancing energy usage.
More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report.
Inconsistent CustomerExperienceCustomerexperience is the lifeblood of any catering business. Consider a scenario where two different clients have vastly different experiences with your service. They give customers live updates on their order status and allow you to monitor the delivery.
"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.
This broad applicability and versatility ensures consistent warmth across different areas of the resort, such as patios and dining areas, observation or event decks, and cold-weather areas. Efficient electric heaters extend your patio season, improve customer comfort, and encourage longer stays and higher spending.
They play a big role in overseeing your inventory and attending to customer complaints. They also bring creative ideas to the table, such as improving the drink menu and coming up with new events and promotions to drive sales. What would you do if a customer claims they were overcharged?
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.
After all, it’s not just the quality of your food that can keep customers coming back — 73% of diners base their satisfaction on the quality of service they receive. Your staff, especially your restaurant manager, plays a crucial role in the overall dining experience. Hiring the right people can make or break your business.
From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. This way, you won’t need to code your site from scratch.
Survey results indicate diners are seeking distinctive dining experiences, planning ahead with early reservations, and seeking out earlier evening bookings The holiday season is bringing a wave of excitement among diners, with 68 percent of respondents planning to celebrate at restaurants or bars.
Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Revenue growth in 2024 was largely driven by menu price adjustments.
“Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.” We also pay close attention to the food left behind on the plate when a customer leaves. It’s important to pay attention to what customers want.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.
. "Guests are already gravitating toward features like pay-at-table systems and QR code menus, and we see opportunities for restaurants to embrace innovations such as AI-powered menu personalization and automated ordering to elevate the experience further. Additionally, a quarter of people are planning corporate events at restaurants.
While there is a satisfactory level of comfort for patrons to return to in-person dining experiences, businesses should consider the dining experience as a whole – people crave togetherness in their social settings now more than ever. Businesses that create interactive experiences for patrons attract and retain customers.
I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge. The younger generations don’t just want great food, they expect memorable experiences. Britt Mills, Senior Director of CustomerExperience at Mobiquity.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
Chatmeter used its generative AI platform, Pulse Ai: Signals, to analyze more than two million customer reviews and understand why most consumers are opting for pick up or cooking at home: growing frustration with expensive fees, delayed deliveries, incorrect orders and poor customer service.
For example, if you serve craft cocktails or premium wine, customers may be willing to pay more because of the perceived value. Redesign and expand your menu Redesigning and expanding your menu can help increase your bar's profitability by attracting new customers and encouraging existing ones to try different items.
When customers are looking for a new place to eat, one of the first steps in that journey is checking reviews. Reviews give your restaurant the credibility it needs to attract new customers on a daily basis. Collecting direct feedback from customers and sharing it with the world is pivotal to growing your business year after year.
In fact, before COVID in 2016, both single people and couples spent a total of 35 million dollars on Valentine’s day experiences. Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Create a Prix Fixe Menu.
Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.
The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.
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