Modern Restaurant Management

MARCH 5, 2021

A restaurant’s website is an important information tool for your customers. As a website developer, who has over 20 years of experience in the industry, here are a few ways I would suggest you update your website to attract business. Forty percent of mobile visitors will leave your site if it takes more than 3 seconds to load.

Mobile Ordering 491

Mobile Ordering Online Ordering Social Media Food Order 491

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

JUNE 12, 2024

Restaurants will focus on creating story-driven dining experiences, harnessing technology and local partnerships to deepen emotional engagement with guests, according to the "2024 State of the Industry: Future of In-Restaurant Dining" report by Incisiv in collaboration with Toshiba Global Commerce Solutions.

Loyalty Program 473

Loyalty Program Mobile Ordering Dietary Restrictions Customer Experience 473

Modern Restaurant Management

MARCH 11, 2022

Increased Emphasis on Online Ordering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process. Appeal to Mobile Gamers. As an example, Chipotle brought its entire Halloween “Boorito” experience into the Roblox environment.

2022 520

2022 Marketing Fast Casual Mobile Ordering 520

Modern Restaurant Management

JULY 3, 2024

Crafting a Captivating Website Experience Your restaurant's website is the first point of contact for many potential customers, making it crucial to create a captivating online experience. Navigation is key to providing a seamless user experience on your website. Local SEO is crucial for attracting nearby customers.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

The Rail

APRIL 6, 2025

The Power of Personalized Communication Developing close connections with your guests calls for frequent, customized contact that makes them appreciated and noticed. Teaching your employees to recall names, preferences, and special events of regular customers shows attention to detail that clients really value.

Guest Recovery 130

Guest Recovery Loyalty Program Consumer Goods Customer Service 130

Modern Restaurant Management

JULY 28, 2022

We’re constantly being bombarded by messages about how important it is to own your customer data. Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. There are three main types of information your restaurant should collect: Customer Information.

Loyalty Program 520

Loyalty Program Mobile Ordering Email Marketing Online Ordering 520

Modern Restaurant Management

DECEMBER 10, 2020

As restaurants work to navigate through the seismic economic impact of the coronavirus, connecting with and engaging customers is more important than ever for driving revenue and weathering the crisis. Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Focusing on local SEO.

Marketing 563

Marketing Social Media Website Management SEO 563

ChowNow

JANUARY 30, 2025

The ultimate goal of branding is to create an emotional connection with your customers that encourages them to choose you over your competitors. Thats why we created this easy guide to restaurant branding: to make certain you never miss an opportunity to connect with your customers. But how do you get there? for that exact same meal.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. Here are some simple tips on how to market a virtual restaurant: Create a Strong Brand Your restaurant's brand sets it apart from the competition and creates expectations for your customers. Your target audience: Who are your ideal customers?

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

APRIL 9, 2024

Moving to Multichannel Dining Experiences Dining out is… back? Orders come from a multitude of places. Wait or dwell experiences can be dampened if take-out or remote orders get preference. Or, in some circumstances, allowing patrons to pre-order their food via these applications without engaging with waitstaff.

2024 508

2024 Mobile Ordering Front of House Fast Casual 508

Modern Restaurant Management

DECEMBER 5, 2023

By implementing a QR Code at-table, two-way ordering system, servers can wait on more tables, increase their tips, and spend more one-on-one time with guests. Customers can enjoy a seamless dining experience, and restaurant operators can realize greater returns on their investments. There are 6.92

Technology 493

Technology Mobile Ordering Customer Experience Customer Service 493

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. A direct digital online ordering platform can help boost efficiency in several ways. Go Digital.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

7 Shifts

OCTOBER 28, 2024

For example, if you serve craft cocktails or premium wine, customers may be willing to pay more because of the perceived value. Redesign and expand your menu Redesigning and expanding your menu can help increase your bar's profitability by attracting new customers and encouraging existing ones to try different items.

Point of Sale 195

Point of Sale Merchandise Seasonal Menu Bar 195

Modern Restaurant Management

FEBRUARY 18, 2020

We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like. Christopher Baron of RedBaron Consulting.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

JULY 27, 2022

Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Think What Would Incentivize Customers to Join. Share an experience. Loyalty Lessons Learned.

Loyalty Program 508

Loyalty Program Mobile Ordering Online Ordering Customer Experience 508

Modern Restaurant Management

JUNE 19, 2023

Through my 20-plus years of experience working in the foodservice and franchising industry, I’ve observed that for QSR brands to position themselves for growth in these types of spaces, it’s critical to emphasize brand recognition and consistency as you continue to grow your footprint.

Mobile Ordering 471

Mobile Ordering Sports Travel Customer Experience 471

Modern Restaurant Management

MARCH 20, 2020

If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.

Online Ordering 540

Online Ordering Email Marketing Website Management Franchise 540

Modern Restaurant Management

NOVEMBER 10, 2022

Traditional sit-down restaurants and mobile food businesses have uniquely different needs when it comes to insurance. And when it comes to a traditional sit-down restaurant versus a mobile food business, such as a food truck, catering business, or food cart, the insurance needs of both are vastly different and unique.

Insurance 474

Insurance Food Truck Food Mobile Ordering 474

Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

Loyalty Program 471

Loyalty Program Merchandise Mobile Ordering Coupons 471

ChowNow

FEBRUARY 13, 2025

The answer to why your restaurant needs a website is simple: if you dont have a website, you are 100%, without a doubt, missing out on hundreds, if not thousands of customers. 77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. By now, customers expect every business to have a website.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

APRIL 27, 2021

The COVID-19 pandemic has forced thousands of traditional restaurants to transform themselves into order ahead restaurants; pre-pandemic, only 15 percent of restaurants offered curbside pickup; today, that’s up to 70 percent. Automating Order Ahead Logistics. But they lacked a piece of technology to manage it.

Ordering 427

Ordering Mobile Ordering Customer Service Customer Experience 427

ChowNow

FEBRUARY 21, 2025

Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

MARCH 11, 2025

Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Digital not only powers seamless experiences but also unlocks guest data that can elevate hospitality across all touchpoints, both digital and in-person.

Front of House 221

Front of House Loyalty Program Recruiting Customer Experience 221

Modern Restaurant Management

FEBRUARY 4, 2020

” The space earned that moniker because staff used it to handle delivery orders from a multitude of online platforms. He also added a POS system and created a mobile-friendly website. He attracted others to help produce the event, got all of the necessary permits, and set out to raise $500,000. He fielded calls at 3 a.m.

Hospitality 576

Hospitality Online Ordering Mobile Ordering Customer Service 576

Modern Restaurant Management

AUGUST 17, 2020

Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries. The Value of Trust.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

Modern Restaurant Management

AUGUST 19, 2020

Alonso Castañeda , VP of Brand Development & Strategy for Savory Restaurant Fund, will discuss how the brands he works with have been able to take advantage of the current landscape to creatively serve customers. This acquisition is a transformative event for FAT Brands in terms of scale and brand awareness.

Kitchen Safety 515

Kitchen Safety Loyalty Program Delivery Customer Service 515

Modern Restaurant Management

SEPTEMBER 30, 2020

More than half of survey respondents said they will order more than usual, with only one in 10 saying less than usual. The top choice by far was having a culinary experience similar to eating at the restaurant. restaurants are very likely to have fewer dine-in customers this fall/winter than usual.

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

Modern Restaurant Management

MARCH 2, 2023

It can also be the enemy of payment processing cost efficiencies and the ability to deliver a satisfying customer experience (CX). Are your staff sufficiently trained in how to handle your customers? Can they order goods or services from their phone? Do you meet the expectations your marketing creates? The list goes on.

Operations 410

Operations Loyalty Program Mobile Ordering Consumer Goods 410

Modern Restaurant Management

MARCH 31, 2022

To get a pulse on QSR trends in 2022, Modern Restaurant Management magazine reached out to David Vance, Vice President of QSR at Mood Media, an on-premise media solutions company dedicated to elevating the customer experience. Simply put, the experience should look, feel, smell, and sound differently from their last visit in 2019.

Employee Relations 474

Employee Relations Back of House Front of House Customer Experience 474

Modern Restaurant Management

FEBRUARY 17, 2021

Although mandated dine-in restrictions have held back all restaurant segments, particularly full service, consumer demand for restaurant meals and the ability to serve the demand with a host of off-premises services, like digital ordering, delivery, drive-thru, and carry-out, are the silver linings that enable the industry to persevere.

2021 474

2021 Mobile Ordering Download Loyalty Program 474