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"The pandemic forced the restaurant industry to reinvent itself overnight, moving from a primarily in-store dining experience to an omnichannel, digital-first business. These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." How Do You Stack Up?
As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. The simplicity and convenience of these payment methods will boost customer satisfaction and increase revenue by reducing checkout hesitation and encouraging higher spending.
Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. Here are five tips for planning for the future to provide the best service: Understand Your Customers. The people that answer the phone for takeout orders are now your frontline for customers.
More than ever, brands, especially QSR and FastCasual restaurants brands, are taking advantage of the vast and varied platforms available for consumer engagement; most notably social media. They speak to their core audience of current and future customers. Making Personalization Central. How can restaurant brands get personal?
These features include tableside mobileordering, NFC contactless payments, and direct online ordering. “We’re both humbled and lucky to support our amazing customers during this critical time. Market Cafe is completely contact-less: guests scan and pay for all their items and leave.
Indeed, we’ve entered a new era of customer habits –– much of it catalyzed by the pandemic, but some of which was already beginning to take shape even prior. Most notably is the shift to mobile and the way in which consumers patronize their favorite restaurants. Owning the End-to-End Experience.
In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fastcasual restaurants to adapt quickly to changing conditions. Increased Emphasis on Online Ordering. Appeal to Mobile Gamers.
Moving to Multichannel Dining Experiences Dining out is… back? Orders come from a multitude of places. Wait or dwell experiences can be dampened if take-out or remote orders get preference. Or, in some circumstances, allowing patrons to pre-order their food via these applications without engaging with waitstaff.
Data findings in the series have offered insight into customer expectations to support restaurant brands as they navigate through the health crisis and continue to move forward through the recovery. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers. .
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.
As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate orderingexperiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.
With digital and frictionless experiences at the forefront, diners are seeking their favorite restaurants in new, more affordable ways. Since most consumers are attached to their smartphones, the best way to stay connected with their favorite restaurants is through mobile apps.
As restaurants adjust their protocol to safely reopen, contactless experiences will be important in preventing the spread of this infectious disease. As consumers have come to rely on their cell phones in virtually every aspect of their lives, restaurants should consider letting guests order via mobile rather than at a counter.
Bars and fine dining take home the biggest tips : Overall, tipping trends are staying stable across business types year-over-year, with customers continuing to tip around 3 percent more at bars (19.25 percent) than they do in casual restaurants (16.5 percent at fastcasual restaurants. percent to 8.07 percent average.
Technology innovations offer the potential to bridge the gap between the need to keep their business running and deliver quality products and experiences to their guests. Enter digital tableside ordering. Guests can also enjoy a much quicker speed of service and reduced wait times with the self-service nature of tableside ordering.
Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it.
We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like. Christopher Baron of RedBaron Consulting.
More than half of those surveyed, 55 percent, said increasing sales is 2025’s top priority, followed by reducing costs and enhancing guest experiences. However, the industry has renewed optimism, driven by the adoption of digital and mobileordering, menu creativity and heightened expectations around AI. Franchise 2.0:
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Too high, and youll drive customers away. High-end restaurants can charge more for the experience, leaving wiggle room for a higher food cost percentage.
Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries. The Value of Trust.
Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.
Consumers visit a fast food or quick serve restaurant (QSR) with a goal in mind: secure a tasty meal incredibly quickly. Once upon a time, a frontline employee at a fast food restaurant did not necessarily need technological skills to apply for the job. Fast forward to 2022. Who makes the magic happen?
And while automation and robotics can help streamline some elements of operations, in the wake of the COVID-19 pandemic, there's a newfound appreciation for human connection and dining experiences. In the next year, this role will also include helping them with order management during peak times.
In terms of trends, it is clear that in 2023 technology will continue to shape and enhance the restaurant industry and we will see operators adopting new technologies to create an even more seamless and frictionless experience for guests, while still maintaining unique and engaging dining experiences.
Although mandated dine-in restrictions have held back all restaurant segments, particularly full service, consumer demand for restaurant meals and the ability to serve the demand with a host of off-premises services, like digital ordering, delivery, drive-thru, and carry-out, are the silver linings that enable the industry to persevere.
According to Upserve’s 2020 State of the Restaurant Industry Report, the industry will collectively lose $240 billion, with casual dining sales volume down by 60 percent and fastcasual down 50 percent. When establishments put the customer first, every business decision revolves around that priority.
Smart fast-casual concepts were laying the groundwork for their own off-premise future – reconfiguring stores for majority carry-out business and installing drive-through lanes of their own. Create and deliver consistently remarkable guest experiences that embrace the convenient, off-premise trends modern consumers are demanding.
When people decide to dine in your establishment, they don’t just want to eat good food; they want to have a pleasant experience, as well. Statistics show that 96 percent of consumers from across the globe say that customer service plays a critical factor in choosing a brand they’ll be loyal to. Self-Service Tech.
While there was a strong desire to return to pre-pandemic norms, many businesses underestimated the lasting impact of COVID-19 on customer behaviours and preferences. Customers displayed a pronounced preference for flexibility, seeking the capability to modify loyalty programs in response to evolving consumer trends and demands.
This will enable brands to better manage off-premises orders and balance their hybrid operating models. Operations will continue to be simplified despite digital experiences expansion. The “restaurant anywhere” experience will expand. Gamification will play a larger role in driving brand loyalty.
Chick-fil-A even reported disabling curbside ordering in some locations to reduce strain on their workers. Restaurants can soften the impact of the labor shortage in 2022 by doubling down on retention, shaking up the traditional business model and taking advantage of technology to increase efficiency and streamline the dining experience.
Pace of recovery for fastcasual brands has slowed down considerably, although results continue to be much better than for full-service restaurants. Grubhub launched its latest report, "State of the Plate", looking at trends across the more than half a million orders placed a day. Forecasts: Summer (in ranking order).
QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences.
Predictive analytics, AI and ML streamline and expand the omnichannel dining experience – Restaurants have pivoted their businesses this year to greatly expand the digital dining experience, to a point where customers can interact however they want, whenever they want. Jerry Abiog, Co-Founder/CMO Standard Insights.
Other businesses have seen a surge of consumer interest, including chicken-wing joints (+84 percent), pizzerias (+71 percent) and fast-food restaurants (+55 percent). “The industry’s successful recovery will depend on a customer’s feeling of well-being,” noted Oakes. Singapore recognized a similar increase.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
People love to eat out and return when the experience is special. Customer-led Ordering and Payment. Outside of fine dining establishments (which constitute only a small percentage of restaurant businesses), customers no longer want to be dependent on a host to seat them or a server to take their order or process their payment.
Limited-service restaurants (those in quick service and fastcasual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Fine dining and upscale casual were the worst performing segments during March based on same-store sales growth.
Although it’s true some restaurants might have done away with cash, some cities and states have banned cashless restaurants and stores because of discrimination against unbanked customers who rely on cash. To eliminate cash is to eliminate customer choice. Customers Want Payment Options.
Despite some gains, seven in ten operators across all major segments say their restaurant currently does not have enough employees to support customer demand and most operators expect their labor challenges to continue through next year. Roughly half of U.S. Streamlined Menus with More Plant-Based Options and Sustainable Packaging.
They need to know if your brand is fun and casual, professional and fast-paced, or passionate and customer-service oriented. Once you have established your brand, enthusiastic and interested candidates may come from anywhere (though generally they are existing customers in the early days). Know Your Ideal Franchisee.
In terms of technology, just like the rest of our lives, the trend has been toward mobility and flexibility and the last year has pushed this faster than we would have otherwise seen under “normal” conditions. Reaching customers through word-of-mouth marketing and relying solely on the quality of the offering are also long gone.
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