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In the dynamic and ever-evolving restaurant industry, culinary experiences are shaping customer preferences. After all, this business is all about people with customers at the forefront of decisions being made. So how do you thrive in a customer-driven competitive market? The industry is projected to reach $1.2
As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. In 2025, the restaurant industry will continue to adapt to these payment innovations, with a focus on eliminating cash transactions and prioritizing seamless, digital payment methods.
“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
By finding unique ways to incorporate ingredients and cultural traditions, restaurants can not only strengthen their offerings and satisfy guests but also go a step further to create a sense of belonging and respect within a community, inspiring customers to keep coming back. Maintaining a balance between innovation and tradition is crucial.
The menu, which includes the ever-popular fry bread taco, tells a story of connection, innovation, and respect for legacy and Indigenous culinary traditions. Through thoughtful collaborations and menus steeped in Indigenous traditions, these cafes honor the past while embracing innovation.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.” That’s where the NEXT Flavor Report comes in.
With so many people leaving the industry, restaurants stepped up—raising wages, creating new opportunities, and doubling down on the employee experience. Still, keeping a steady team remains the top challenge, highlighting the need for ongoing innovation in restaurant workforce management.
More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report.
The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. Diners are looking for a better overall experience, from streamlined ordering to more inviting restaurant environments. The survey of 1,500 U.S.-based
"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.
Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. innovative and unique marketing strategies and 3. Each country has its own rules and customer preferences, so we must be strategic. Strong business model 2.
However, even with in-person dining experiences almost back in full swing, their presence remains at the forefront of the industry’s growth. Let’s break it down: They help owners save money and enable easier operations – Ghost kitchen allow for an entirely virtual experience, outside of the actual kitchen.
As the calendar turns towards 2024, the restaurant industry stands at a crossroads, with innovation and adaptation at the heart of its ongoing evolution. Additionally, by fostering a culture of continuous learning and innovation, establishments are positioning themselves as forward-thinking leaders in a competitive market.
The dining landscape is shifting, driven by Gen Z's (currently 11- to 26-year-olds) quest for “genuine” culinary experiences over the conventional allure of "the best" restaurants. They research, investigate and seek out experiences – especially when it comes to restaurants.
It seems almost everyone, from social media influencers to evening news anchors, is extolling the capabilities of this emerging tech. Robots are now being deployed for various tasks, ranging from food preparation and delivery to customer service.
Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. Innovation. Creativity.
Across the country, bakeries and pop-ups, often helmed by members of the Mexican and Central American diasporas, are celebrating Mexican baking traditions and experimenting with flavors, creating a new world of Mexican American pastry. Indeed, customers who may not have grown up with conchas are now clamoring for them.
Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Restaurants are also implementing innovative retention strategies.
Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. Virtual brands are also a fun way for established brands to connect with new audience segments and experiment with branding. Virtual Brands are Influencer Magnets.
Find out how video content can turn customers into brand ambassadors by enabling them to share their experiences with prospective customers. How do I attract new customers, manage my costs and differentiate my establishment from the competition? Even sincere reviews from well-meaning customers can be misleading.
Future foodspaces will need to be designed to meet the personalized needs of diverse customer bases, according to Culinary Crossroads: How Societal Shifts Are Defining Tomorrow’s Dining , the latest whitepaper from IA Interior Architects research initiative, HumanX. "The
However, as we surge forward, it's imperative to highlight what's missing from today's dining experience and identify the qualities that elevate a great manager to give the next level service assisted by AI, required to succeed in this new environment. What's Lacking in the Dining Experience?
According to the National Restaurant Association, employment at eating and drinking establishments is 12 percent short of pre-pandemic levels , leaving many employees feeling stressed and burned out in the face of often unrelenting customer demand. Four Tech Solutions to Improve Guest and Employee Experiences. AI Voice Automation.
By understanding customer behavior, strategically placing high-profit items, and incorporating innovative pricing strategies, restaurant owners can transform their menu into an influential factor driving business success. It involves strategic dish placement, pricing strategies, and understanding customer preferences.
And while automation and robotics can help streamline some elements of operations, in the wake of the COVID-19 pandemic, there's a newfound appreciation for human connection and dining experiences. Using LPR, restaurant staff can link an order to a customer's car and use it as an identification to deliver their order once ready.
The real winners of the value war will be restaurants providing value in non-monetary ways through tactics like menu innovation, hyper-personalization and providing seamless digital ordering experiences that appease convenience-driven diners. Operators must consider how they can strategically ease customers back into full price menus.
Whether it’s the history of the town where the restaurant is located, the family that owns the operation, or the heritage of a certain ethnicity – sometimes these influences set the stage for a menu and what it represents. There are thousands of restaurants just like this – they serve a real need for dependability. [] A CONNECTION TO HISTORY.
Typical restaurant KPIs involve monitoring costs around food, labor and supplies, pricing adjustments, table turnover rates during peak periods, customer wait times, promotion effectiveness, brand sentiment on review sites, and training completion rates. Define the one or two KPIs most critical for your top growth goals.
Through my 20-plus years of experience working in the foodservice and franchising industry, I’ve observed that for QSR brands to position themselves for growth in these types of spaces, it’s critical to emphasize brand recognition and consistency as you continue to grow your footprint.
We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like. Christopher Baron of RedBaron Consulting.
As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Instead, showcase genuine behind-the-scenes footage, staff interactions, or even customer reactions.
Much has already been written about these changes, but our analysts suggest that the stickiness of these behaviors is a good indicator that a different kind of customer will arise out of the post-pandemic ashes. Staying nimble will allow operators to respond with value-oriented menus to meet their customers where they are.
The days when the sommelier’s intuition, refined through years of experience and sensory development, solely guided wine selection are evolving. This shift from traditional expertise to technological innovation in wine selection is reflective of a broader transformation within event planning.
So, you can attract new customers and encourage existing ones to stick around for a bit longer with happy hour promotions. Not only does it attract customers during slow times , but it also boosts sales and encourages people to come back. By offering a discount, you'll encourage customers to order more and stay longer.
Beyond Basic Balancers : The team found many cocktails that were made using an innovative variety of methods or modifiers to balance the drink or add layers of flavor. In addition, bartenders are mixing sparkling wine of all styles and prices into their cocktails to add effervescence, crispness or sweetness to the experience.
Among the findings: Casual experiential dining appeals on many fronts to consumers of varying ages in different parts of the country looking for affordable culinary experiences. The debate over manufactured plant proteins and whole plants has begun, and it has spurred innovation in menus across all segments of the foodservice industry.
But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.
How can you keep customers returning to your restaurant when so many choices exist? This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. It increases the restaurant sales and builds a loyal customer base.
There is an opportunity for QSRs to attract new customers by integrating bold, exotic flavors and ethnic cuisines into LTOs and menus. In this role, he manages the Culinary, Innovation, and Commercialization teams, and oversees R&D project implementation. Does this trend have staying power?
But what do customers want from the drive-thru experience and how can QSRs better meet those needs? Guests have high expectations for their drive-thru experiences. Customers want seamless interactions where their orders are taken correctly the first time. Brands should first examine their customer journey and pain points.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.
In terms of trends, it is clear that in 2023 technology will continue to shape and enhance the restaurant industry and we will see operators adopting new technologies to create an even more seamless and frictionless experience for guests, while still maintaining unique and engaging dining experiences.
Second-generation restaurant space—particularly locations in lifestyle centers, community centers, and inline retail environments—is proving to be beneficial to landlords, restaurateurs, and customers alike. New Ideas and New Influences. icing on the cake. Look for opportunities to save (e.g.
QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.
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