Modern Restaurant Management

MAY 24, 2024

How can you keep customers returning to your restaurant when so many choices exist? This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. With so many options, staying fresh and agile is important.

Loyalty Program 175

Loyalty Program Point of Sale Email Marketing Customer Experience 175

The Restaurant Group

NOVEMBER 20, 2024

Introduce dishes or experiences that aren’t available elsewhere. Building a community around your brand fosters loyalty. Collaborate with Influencers and Food Bloggers Partnering with local influencers and food bloggers can expand your reach. Stay Authentic and Consistent Authenticity is key.

Loyalty Program 78

Loyalty Program Customer Experience Social Media Customer Service 78

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Loyalty Rewards.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Online Ordering 189

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers.

2025 195

2025 Marketing Social Media Email Marketing 195

Lavu

FEBRUARY 21, 2020

One of the biggest challenges that restaurants face is obtaining and retaining customers. This calls for restaurants to be creative on what they offer their customers. Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers.

Loyalty Program 78

Loyalty Program Point of Sale Website Management Customer Experience 78

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Did you know that over 35% of restaurant customers in the U.S. Many of these diners even use these social platforms to pick and choose their next dining experience. Influencer Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

MARCH 16, 2023

And more restaurant owners are searching for ways to encourage repeat customers and successfully grow their businesses. Music can help restaurants strengthen relationships with their customers and build loyalty. It’s no surprise that music has a powerful impact on our emotions and overall satisfaction with an experience.

License 189

License Loyalty Program Customer Experience Customer Service 189

Modern Restaurant Management

SEPTEMBER 16, 2024

This is where real, hands-on experience becomes invaluable. Operational Empathy: Understand the Core One of the most significant ways my background has influenced my strategy as a COO is through operational empathy. These efforts will significantly contribute to a stronger market position and loyal customer base.

Leadership 180

Leadership Operations Loyalty Program Guest Recovery 180

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 197

Ordering Online Ordering Loyalty Program Customer Experience 197

7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JULY 6, 2023

However, there’s an opportunity to turn slow nights into "grow" nights and counter declining revenue by changing customer behavior. Although it might seem challenging, thanks to modern technology, restaurants can now understand and engage with their customers in new ways, ultimately filling up those empty tables.

Seating 180

Seating Innovation Marketing Loyalty Program 180

Goliath Consulting

AUGUST 24, 2023

For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential. These are the basics of local restaurant marketing to attract customers and cultivate loyalty.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

7 Shifts

JUNE 16, 2024

After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. How do you create a good restaurant marketing strategy?

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

MARCH 23, 2020

Hyper-connectivity and lifestyle trends will continue to influence and alter consumer behavior. Customers will thank restaurants too, as this technology frees them of the dreaded paying experience, turning a multi-step payment process into a quick transaction that has them on their way more quickly.

Technology 159

Technology Loyalty Program Customer Experience Mobile Ordering 159

Modern Restaurant Management

APRIL 16, 2024

Responding to your customer reviews is essential to boosting multi-location businesses’ online reputations and increasing customer loyalty. To actively influence online reputation, restaurants must see review responses as one side of an ongoing conversation. Their CX team was only capturing insights via loyalty programs.

Social Media 110

Social Media Loyalty Program Online Ordering Customer Service 110

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Social Media 187

Social Media Loyalty Program Email Marketing Point of Sale 187

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? So, when you incorporate consumer reviews and satisfied customer testimonials into your marketing collateral, you can generate more conversions. Therefore, positive feedback on review websites builds a prospective customer’s trust.

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

The Restaurant Group

JULY 25, 2024

In the bustling and dynamic food service industry, you always try to provide a pleasant guest experience while ensuring a positive cash flow after all expenses have been accounted for. As the average customer studies the menu for only 109 seconds (Gallup), you must make the most of it with menu engineering.

Hiring 78

Hiring Loyalty Program Website Management Cash Management 78

Rocket Fuel

NOVEMBER 19, 2024

Point-of-service (POS) systems:  POS systems are data powerhouses, tracking information on sales, customer behavior, inventory, labor, vendor invoicing, promotional/coupon usage, loyalty programs, takeout/delivery orders and overall cash flow. These systems help optimize efficiency behind the scenes. Was a new manager on duty?

Operations 52

Operations BOH Franchise Franchising 52

Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. So, you can attract new customers and encourage existing ones to stick around for a bit longer with happy hour promotions. By offering a discount, you'll encourage customers to order more and stay longer.

Loyalty Program 203

Loyalty Program Social Media Point of Sale Customer Experience 203

Modern Restaurant Management

OCTOBER 4, 2021

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners. Color Choice Matters.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

JUNE 13, 2024

While customers crave the comforting familiarity of signature staples, they also yearn for the excitement of new flavors and experiences. The distinctive tartness of this flavor makes it the perfect canvas for guest customization, with a variety of toppings to complement it.

Seasonal Menu 123

Seasonal Menu Loyalty Program Innovation Point of Sale 123

Social Hospitality

JULY 5, 2019

Use vivid images on each account to arrest the eyes of customers. Post pictures of your customers, staff, interiors, and more. Customer Relationship Management (CRM) is one of the most important ways to get people to come back to your restaurant. Categorize your customers into different groups like active, new, etc.,

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

OneDine

AUGUST 12, 2024

Every play is critical, every player has a role, and the ultimate goal is to get the ball into the end zone—delivering an exceptional dining experience. Just like a coach studies the competition and adjusts tactics, restaurant leaders must constantly analyze market trends and customer feedback to stay ahead of the game.

Technology 52

Technology Loyalty Program Coaching Point of Sale 52

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. Managing this transition effectively is a must to ensure customer satisfaction and meet customer expectations.

Loyalty Program 59

Loyalty Program Customer Service Social Media Customer Experience 59

Modern Restaurant Management

AUGUST 19, 2022

People relish knowing they can enjoy familiar food, a consistent experience and, usually, affordable prices. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. Treat local influencers to a meal.

Franchising 197

Franchising Franchise Social Media Loyalty Program 197

Open for Business

JANUARY 26, 2023

Who is the target customer base? Start a loyalty program Online ordering Piggyback on special events Buy X, get Y free Guest chef or pop up Personalize offers Influencer event Social promotion Jump on seasonal trends Industry night happy hour Invite guests back What are restaurant promotions? What is the goal?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Black Box Intelligence

AUGUST 28, 2024

In today’s digital age, customer reviews hold incredible power. Customer Perception: The First Impression That Lasts Reviews are often the 1st impression you make on a potential customer. A high Average Star Rating can instantly establish trust and suggest a high-quality experience. A low Average Star Rating?

Loyalty Program 52

Loyalty Program Point of Sale Customer Experience Customer Service 52

The Restaurant Times

MARCH 2, 2022

When it comes to generating exposure for your food business, there are numerous social media platforms and Influencer Marketing activation options to explore. Food Influencing 101: How To Leverage Food Influencers. Online information and social discussions have a huge impact on how customers choose what to buy and when.

Influencer 52

Influencer Marketing Social Media Food 52

Modern Restaurant Management

DECEMBER 21, 2022

Operations will continue to be simplified despite digital experiences expansion. In addition, we see the point of sales platform as taking on more of the master data management role of the business, and configuring all the content needed for any digital experience from a single platform.

2023 167

2023 Loyalty Program Fast Casual Customer Experience 167

Modern Restaurant Management

DECEMBER 21, 2022

In terms of trends, it is clear that in 2023 technology will continue to shape and enhance the restaurant industry and we will see operators adopting new technologies to create an even more seamless and frictionless experience for guests, while still maintaining unique and engaging dining experiences.

2023 197

2023 Loyalty Program Mobile Ordering Customer Experience 197

Modern Restaurant Management

OCTOBER 1, 2022

Focus on enhancing customer experience, which is one of the decisive factors for converting visitors into clients. Other actionable tips for better SEO and conversions are as follows: Customize product site search to streamline the process of locating the desired content. Communicate with Customers on Social Media.

Marketing 203

Marketing Email Marketing Social Media SEO 203

The Restaurant Group

NOVEMBER 9, 2020

diners surveyed stated that a single social media post influenced their decision to try a restaurant for the first time. Ryan Goff, Executive Vice President, Social Media Marketing Director at MGH, says, “when done right, social content marketing can have great influence over where diners choose to spend their hard-earned money.”

Social Media 164

Social Media Loyalty Program Customer Service Customer Experience 164