Modern Restaurant Management

JANUARY 17, 2024

Restaurants seeking to capture more Gen Z and millennial diners should support this fast-paced lifestyle with meaningful loyalty programs that save time and encourage return visits. First, Segment Your Audience Your guests want you to know their lifestyle and consumers often feel frustrated when the buying experience feels impersonal.

Loyalty Program 195

Loyalty Program Mobile Ordering Customer Experience Back of House 195

Modern Restaurant Management

MAY 24, 2024

How can you keep customers returning to your restaurant when so many choices exist? This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. With so many options, staying fresh and agile is important.

Loyalty Program 175

Loyalty Program Point of Sale Email Marketing Customer Experience 175

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Online Ordering 189

Modern Restaurant Management

OCTOBER 2, 2024

The real winners of the value war will be restaurants providing value in non-monetary ways through tactics like menu innovation, hyper-personalization and providing seamless digital ordering experiences that appease convenience-driven diners. Operators must consider how they can strategically ease customers back into full price menus.

Loyalty Program 179

Loyalty Program Mobile Ordering Coupons Customer Experience 179

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

MARCH 23, 2020

Hyper-connectivity and lifestyle trends will continue to influence and alter consumer behavior. Customers will thank restaurants too, as this technology frees them of the dreaded paying experience, turning a multi-step payment process into a quick transaction that has them on their way more quickly.

Technology 159

Technology Loyalty Program Customer Experience Mobile Ordering 159

Modern Restaurant Management

MARCH 16, 2023

And more restaurant owners are searching for ways to encourage repeat customers and successfully grow their businesses. Music can help restaurants strengthen relationships with their customers and build loyalty. It’s no surprise that music has a powerful impact on our emotions and overall satisfaction with an experience.

License 189

License Loyalty Program Customer Experience Customer Service 189

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Do We Own Our Customer Data?

Delivery 223

Delivery Social Media Loyalty Program Customer Service 223

Modern Restaurant Management

DECEMBER 17, 2024

With so many people leaving the industry, restaurants stepped up—raising wages, creating new opportunities, and doubling down on the employee experience. Similarly, AI-driven thermostats will optimize indoor climates, enhancing the comfort of both staff and customers while balancing energy usage.

2025 167

2025 Loyalty Program Customer Experience Online Ordering 167

7 Shifts

JULY 16, 2021

Get to know your future customers, before they even step foot in your door. You may discover that your target customers enjoy an afternoon pick-me-up and are sensitive to price. A common way for coffee shops to get financed is through business loan programs. Planned marketing strategies: Will you have a loyalty program?

License 459

License Hiring Equipment Small Business 459

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

OCTOBER 4, 2021

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners. Color Choice Matters.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Social Hospitality

JULY 5, 2019

Use vivid images on each account to arrest the eyes of customers. Post pictures of your customers, staff, interiors, and more. Customer Relationship Management (CRM) is one of the most important ways to get people to come back to your restaurant. Categorize your customers into different groups like active, new, etc.,

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

7 Shifts

MARCH 27, 2020

What measures can you take to make customers feel more comfortable ordering from you? You can point your restaurant staff towards monetary relief programs offered by the government and other organizations to help them stay afloat if your business closes. Can you offer contactless deliveries and curbside pick-ups?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. So, you can attract new customers and encourage existing ones to stick around for a bit longer with happy hour promotions. By offering a discount, you'll encourage customers to order more and stay longer.

Loyalty Program 203

Loyalty Program Social Media Point of Sale Customer Experience 203

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Social Media 187

Social Media Loyalty Program Email Marketing Point of Sale 187

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 197

Ordering Online Ordering Loyalty Program Customer Experience 197

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JULY 6, 2023

However, there’s an opportunity to turn slow nights into "grow" nights and counter declining revenue by changing customer behavior. Although it might seem challenging, thanks to modern technology, restaurants can now understand and engage with their customers in new ways, ultimately filling up those empty tables.

Seating 180

Seating Innovation Marketing Loyalty Program 180

The Restaurant Group

NOVEMBER 9, 2020

diners surveyed stated that a single social media post influenced their decision to try a restaurant for the first time. Ryan Goff, Executive Vice President, Social Media Marketing Director at MGH, says, “when done right, social content marketing can have great influence over where diners choose to spend their hard-earned money.”

Social Media 164

Social Media Loyalty Program Customer Service Customer Experience 164

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? So, when you incorporate consumer reviews and satisfied customer testimonials into your marketing collateral, you can generate more conversions. Therefore, positive feedback on review websites builds a prospective customer’s trust.

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

Modern Restaurant Management

AUGUST 19, 2022

People relish knowing they can enjoy familiar food, a consistent experience and, usually, affordable prices. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. Treat local influencers to a meal.

Franchise 197

Franchise Franchising Social Media Loyalty Program 197

7 Shifts

JANUARY 7, 2021

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

OCTOBER 1, 2022

Focus on enhancing customer experience, which is one of the decisive factors for converting visitors into clients. Other actionable tips for better SEO and conversions are as follows: Customize product site search to streamline the process of locating the desired content. Communicate with Customers on Social Media.

Marketing 203

Marketing Email Marketing Social Media SEO 203

Lavu

FEBRUARY 21, 2020

One of the biggest challenges that restaurants face is obtaining and retaining customers. This calls for restaurants to be creative on what they offer their customers. Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers.

Loyalty Program 78

Loyalty Program Point of Sale Website Management Customer Experience 78

Modern Restaurant Management

MARCH 1, 2022

“Traffic is down, but the relative increases in average check indicate that QSRs haven’t lost customer segments. Instead, we believe that quick-service restaurant customers have permanently changed their behaviors — visiting less frequently than pre-pandemic yet spending more per visit.”

Loyalty Program 183

Loyalty Program Mobile Ordering Download Food Order 183

Modern Restaurant Management

DECEMBER 19, 2024

As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. The simplicity and convenience of these payment methods will boost customer satisfaction and increase revenue by reducing checkout hesitation and encouraging higher spending.

2025 100

2025 Loyalty Program Mobile Ordering Online Ordering 100

Modern Restaurant Management

DECEMBER 21, 2022

In terms of trends, it is clear that in 2023 technology will continue to shape and enhance the restaurant industry and we will see operators adopting new technologies to create an even more seamless and frictionless experience for guests, while still maintaining unique and engaging dining experiences.

2023 197

2023 Loyalty Program Mobile Ordering Customer Experience 197

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries.

2021 196

2021 Coupons Loyalty Program Fast Casual 196

Modern Restaurant Management

JANUARY 13, 2021

Much has already been written about these changes, but our analysts suggest that the stickiness of these behaviors is a good indicator that a different kind of customer will arise out of the post-pandemic ashes. Staying nimble will allow operators to respond with value-oriented menus to meet their customers where they are.

2021 195

2021 Consumer Goods Fast Casual Loyalty Program 195

Modern Restaurant Management

FEBRUARY 18, 2020

We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like. Christopher Baron of RedBaron Consulting.

Mobile Ordering 215

Mobile Ordering Front of House Customer Service Customer Experience 215

Modern Restaurant Management

SEPTEMBER 16, 2024

This is where real, hands-on experience becomes invaluable. Operational Empathy: Understand the Core One of the most significant ways my background has influenced my strategy as a COO is through operational empathy. These efforts will significantly contribute to a stronger market position and loyal customer base.

Leadership 180

Leadership Operations Loyalty Program Guest Recovery 180

Restaurant365

FEBRUARY 25, 2020

Your restaurant profit margin can be influenced by food and inventory trends, your geographic location, the state of the broader economy, and a wide range of other factors. A full-service restaurant typically includes table service and more involved customer service experiences, spanning fine dining to a sit-down dinner.

Loyalty Program 183

Loyalty Program Point of Sale Fast Casual Online Ordering 183

Modern Restaurant Management

DECEMBER 18, 2024

It is atop the list for restaurants looking to modernize, differentiate, and elevate experiences. The question now becomes – how to make sense of that data and use it to elevate the dining experience. consumers now use digital wallets as they seek a convenient, contactless payment experience. Data, Data, Data.

2025 167

2025 Loyalty Program Social Media Fast Casual 167

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 156

Loyalty Program Advertising Seasonal Menu Customer Experience 156

7 Shifts

JUNE 16, 2024

After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. How do you create a good restaurant marketing strategy?

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 18, 2021

Here are few of the technology advancements that we’ve seen influence many consumers to embrace “homegating” rather than make their way back to bars and stadium. Delivering beer, wine, and spirits straight to consumers’ doors, programs like these are dedicated to helping people drink better at home.

Loyalty Program 197

Loyalty Program Online Ordering Mobile Ordering Beverage 197