Modern Restaurant Management

MARCH 23, 2020

Hyper-connectivity and lifestyle trends will continue to influence and alter consumer behavior. Customers will thank restaurants too, as this technology frees them of the dreaded paying experience, turning a multi-step payment process into a quick transaction that has them on their way more quickly.

Technology 398

Technology Loyalty Program Customer Experience Mobile Ordering 398

Modern Restaurant Management

MARCH 16, 2023

And more restaurant owners are searching for ways to encourage repeat customers and successfully grow their businesses. Music can help restaurants strengthen relationships with their customers and build loyalty. It’s no surprise that music has a powerful impact on our emotions and overall satisfaction with an experience.

License 473

License Loyalty Program Customer Experience Customer Service 473

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Do We Own Our Customer Data?

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

OCTOBER 4, 2021

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners. Color Choice Matters.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. So, you can attract new customers and encourage existing ones to stick around for a bit longer with happy hour promotions. By offering a discount, you'll encourage customers to order more and stay longer.

Loyalty Program 508

Loyalty Program Social Media Point of Sale Customer Experience 508

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

FEBRUARY 7, 2025

More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report.

Definition 282

Definition 2025 Loyalty Program Fine Dining 282

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 493

Ordering Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

JULY 6, 2023

However, there’s an opportunity to turn slow nights into "grow" nights and counter declining revenue by changing customer behavior. Although it might seem challenging, thanks to modern technology, restaurants can now understand and engage with their customers in new ways, ultimately filling up those empty tables.

Seating 450

Seating Innovation Marketing Loyalty Program 450

ChowNow

FEBRUARY 7, 2025

Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. In fact, boosting AOV is one of the easiest and most effective ways to increase revenue while improving the customer experience for your guests.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? So, when you incorporate consumer reviews and satisfied customer testimonials into your marketing collateral, you can generate more conversions. Therefore, positive feedback on review websites builds a prospective customer’s trust.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

AUGUST 19, 2022

People relish knowing they can enjoy familiar food, a consistent experience and, usually, affordable prices. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. Treat local influencers to a meal.

Franchising 492

Franchising Franchise Social Media Loyalty Program 492

Modern Restaurant Management

DECEMBER 17, 2024

With so many people leaving the industry, restaurants stepped up—raising wages, creating new opportunities, and doubling down on the employee experience. Similarly, AI-driven thermostats will optimize indoor climates, enhancing the comfort of both staff and customers while balancing energy usage.

2025 419

2025 Loyalty Program Customer Experience Online Ordering 419

Modern Restaurant Management

OCTOBER 1, 2022

Focus on enhancing customer experience, which is one of the decisive factors for converting visitors into clients. Other actionable tips for better SEO and conversions are as follows: Customize product site search to streamline the process of locating the desired content. Communicate with Customers on Social Media.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

MARCH 1, 2022

“Traffic is down, but the relative increases in average check indicate that QSRs haven’t lost customer segments. Instead, we believe that quick-service restaurant customers have permanently changed their behaviors — visiting less frequently than pre-pandemic yet spending more per visit.”

Loyalty Program 458

Loyalty Program Mobile Ordering Download Food Order 458

Modern Restaurant Management

DECEMBER 21, 2022

In terms of trends, it is clear that in 2023 technology will continue to shape and enhance the restaurant industry and we will see operators adopting new technologies to create an even more seamless and frictionless experience for guests, while still maintaining unique and engaging dining experiences.

2023 493

2023 Loyalty Program Mobile Ordering Customer Experience 493

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

Modern Restaurant Management

JANUARY 13, 2021

Much has already been written about these changes, but our analysts suggest that the stickiness of these behaviors is a good indicator that a different kind of customer will arise out of the post-pandemic ashes. Staying nimble will allow operators to respond with value-oriented menus to meet their customers where they are.

2021 488

2021 Consumer Goods Fast Casual Loyalty Program 488

Modern Restaurant Management

FEBRUARY 18, 2020

We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like. Christopher Baron of RedBaron Consulting.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

SEPTEMBER 16, 2024

This is where real, hands-on experience becomes invaluable. Operational Empathy: Understand the Core One of the most significant ways my background has influenced my strategy as a COO is through operational empathy. These efforts will significantly contribute to a stronger market position and loyal customer base.

Leadership 450

Leadership Operations Loyalty Program Guest Recovery 450

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Loyalty Rewards.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

OCTOBER 18, 2021

Here are few of the technology advancements that we’ve seen influence many consumers to embrace “homegating” rather than make their way back to bars and stadium. Delivering beer, wine, and spirits straight to consumers’ doors, programs like these are dedicated to helping people drink better at home.

Loyalty Program 493

Loyalty Program Online Ordering Mobile Ordering Beverage 493

Modern Restaurant Management

DECEMBER 21, 2022

Operations will continue to be simplified despite digital experiences expansion. In addition, we see the point of sales platform as taking on more of the master data management role of the business, and configuring all the content needed for any digital experience from a single platform.

2023 419

2023 Loyalty Program Fast Casual Customer Experience 419

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Attracting New Customers. The first part of your marketing strategy should be focused on attracting new customers. Social Media.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JUNE 9, 2020

As restaurants navigate through an uneasy climate in 2020, developing a strategy to improve the customer experience and maximize long-term profitability is paramount. Restaurants need new customers, more visits, and larger checks, and they need it all to come with a positive ROI. Thought Experiment. Let’s discuss.

Loyalty Program 395

Loyalty Program Customer Experience Customer Service Consumer Goods 395

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Did you know that over 35% of restaurant customers in the U.S. Many of these diners even use these social platforms to pick and choose their next dining experience. Influencer Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

DECEMBER 21, 2020

We’ve found our guests really appreciate and need that experience now more than ever. Restaurants had to quickly adapt by adding outdoor seating while creating an inviting atmosphere, as well as offering the same experience your customers are used to receiving at your establishment via delivery and takeout.

2020 493

2020 Kitchen Safety Food Safety Loyalty Program 493

Modern Restaurant Management

JANUARY 12, 2022

But despite these concerns, 46 percent of people noted they will eat out daily to several times a week in coming months and showed a growing loyalty to their favorite brands. Kicking orders to the curb. 43 percent say it makes them more loyal to the eatery. Sustainability and healthy options rising in importance.

2022 539

2022 Mobile Ordering Guest Recovery Point of Sale 539

Focus POS

DECEMBER 11, 2019

Who is the next-generation customer and what are their expectations? Today’s diners are well-connected, tech savvy, and expect a high-quality restaurant customer experience—whether visiting a five-star restaurant, fast-casual, or the drive-through. Menu and order Customization. Guest experience starts with service.

Customer Experience 136

Customer Experience 2020 Loyalty Program Fast Casual 136

Modern Restaurant Management

JANUARY 2, 2024

And while automation and robotics can help streamline some elements of operations, in the wake of the COVID-19 pandemic, there's a newfound appreciation for human connection and dining experiences. Using LPR, restaurant staff can link an order to a customer's car and use it as an identification to deliver their order once ready.

2024 493

2024 Fast Casual Food Safety Insurance 493

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

APRIL 16, 2024

Responding to your customer reviews is essential to boosting multi-location businesses’ online reputations and increasing customer loyalty. To actively influence online reputation, restaurants must see review responses as one side of an ongoing conversation. Their CX team was only capturing insights via loyalty programs.

Social Media 275

Social Media Loyalty Program Online Ordering Customer Service 275

Modern Restaurant Management

APRIL 20, 2021

With summer around the corner, and an imminent surge of demand for experiences and events in the months ahead, Tripleseat and SevenRooms partnered to survey 1,000 U.S. The more seamless this experience is for customers, the more likely they are to order through a venue today and in the future. Event Planning Is Back.

2021 473

2021 Online Ordering Mobile Ordering Guest Recovery 473

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251