7 Shifts

OCTOBER 22, 2024

From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. This way, you won’t need to code your site from scratch.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

JANUARY 23, 2025

Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!

2025 195

2025 Loyalty Program Operations Email Marketing 195

ChowNow

MARCH 27, 2025

These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability. This might seem like a small detail, but it plays a big role in the overall delivery experience and significantly impacts customer experience. What Impacts Order Volume?

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

ChowNow

MARCH 19, 2025

But getting customers to order once isnt enough. With competition increasing and third-party apps controlling customer relationships, building loyalty requires a smarter approach. Customers now expect restaurants to offer takeout, and those that do it well can turn it into a powerful driver for long-term success.

Loyalty Program 195

Loyalty Program Email Marketing Back of House Customer Experience 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

JANUARY 17, 2024

Restaurants seeking to capture more Gen Z and millennial diners should support this fast-paced lifestyle with meaningful loyalty programs that save time and encourage return visits. First, Segment Your Audience Your guests want you to know their lifestyle and consumers often feel frustrated when the buying experience feels impersonal.

Loyalty Program 489

Loyalty Program Mobile Ordering Customer Experience Back of House 489

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MAY 24, 2024

How can you keep customers returning to your restaurant when so many choices exist? This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. With so many options, staying fresh and agile is important.

Loyalty Program 438

Loyalty Program Point of Sale Email Marketing Customer Experience 438

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

OCTOBER 2, 2024

The real winners of the value war will be restaurants providing value in non-monetary ways through tactics like menu innovation, hyper-personalization and providing seamless digital ordering experiences that appease convenience-driven diners. Operators must consider how they can strategically ease customers back into full price menus.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

FEBRUARY 24, 2025

Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Revenue growth in 2024 was largely driven by menu price adjustments.

2024 251

2024 2025 2023 Loyalty Program 251

Modern Restaurant Management

MARCH 23, 2020

Hyper-connectivity and lifestyle trends will continue to influence and alter consumer behavior. Customers will thank restaurants too, as this technology frees them of the dreaded paying experience, turning a multi-step payment process into a quick transaction that has them on their way more quickly.

Technology 398

Technology Loyalty Program Customer Experience Mobile Ordering 398

ChowNow

FEBRUARY 28, 2025

Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. billion in revenue.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

MARCH 16, 2023

And more restaurant owners are searching for ways to encourage repeat customers and successfully grow their businesses. Music can help restaurants strengthen relationships with their customers and build loyalty. It’s no surprise that music has a powerful impact on our emotions and overall satisfaction with an experience.

License 473

License Loyalty Program Customer Experience Customer Service 473

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Do We Own Our Customer Data?

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

The Rail

FEBRUARY 7, 2025

From sizzling dishes to a vibrant dining atmosphere, video content allows potential customers to experience the restaurants ambiance and imagine the sounds and aromas before the even set foot inside. You can encourage customers to share their dining experiences through videos to amplify your reach and credibility.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

OCTOBER 4, 2021

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners. Color Choice Matters.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. So, you can attract new customers and encourage existing ones to stick around for a bit longer with happy hour promotions. By offering a discount, you'll encourage customers to order more and stay longer.

Loyalty Program 508

Loyalty Program Social Media Point of Sale Customer Experience 508

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 493

Ordering Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

JULY 6, 2023

However, there’s an opportunity to turn slow nights into "grow" nights and counter declining revenue by changing customer behavior. Although it might seem challenging, thanks to modern technology, restaurants can now understand and engage with their customers in new ways, ultimately filling up those empty tables.

Seating 450

Seating Innovation Marketing Loyalty Program 450

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2025 2024 221

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? So, when you incorporate consumer reviews and satisfied customer testimonials into your marketing collateral, you can generate more conversions. Therefore, positive feedback on review websites builds a prospective customer’s trust.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

AUGUST 19, 2022

People relish knowing they can enjoy familiar food, a consistent experience and, usually, affordable prices. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. Treat local influencers to a meal.

Franchising 492

Franchising Franchise Social Media Loyalty Program 492

The Rail

DECEMBER 2, 2024

By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. If so, you’re not alone.

Delivery 147

Delivery Food Loyalty Program Food Order 147

Modern Restaurant Management

OCTOBER 1, 2022

Focus on enhancing customer experience, which is one of the decisive factors for converting visitors into clients. Other actionable tips for better SEO and conversions are as follows: Customize product site search to streamline the process of locating the desired content. Communicate with Customers on Social Media.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

MARCH 1, 2022

“Traffic is down, but the relative increases in average check indicate that QSRs haven’t lost customer segments. Instead, we believe that quick-service restaurant customers have permanently changed their behaviors — visiting less frequently than pre-pandemic yet spending more per visit.”

Loyalty Program 458

Loyalty Program Mobile Ordering Download Food Order 458

Modern Restaurant Management

DECEMBER 21, 2022

In terms of trends, it is clear that in 2023 technology will continue to shape and enhance the restaurant industry and we will see operators adopting new technologies to create an even more seamless and frictionless experience for guests, while still maintaining unique and engaging dining experiences.

2023 493

2023 Loyalty Program Mobile Ordering Customer Experience 493

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries.

2021 490

2021 Coupons Loyalty Program Fast Casual 490

Modern Restaurant Management

JANUARY 13, 2021

Much has already been written about these changes, but our analysts suggest that the stickiness of these behaviors is a good indicator that a different kind of customer will arise out of the post-pandemic ashes. Staying nimble will allow operators to respond with value-oriented menus to meet their customers where they are.

2021 488

2021 Consumer Goods Fast Casual Loyalty Program 488

Modern Restaurant Management

FEBRUARY 18, 2020

We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like. Christopher Baron of RedBaron Consulting.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

SEPTEMBER 16, 2024

This is where real, hands-on experience becomes invaluable. Operational Empathy: Understand the Core One of the most significant ways my background has influenced my strategy as a COO is through operational empathy. These efforts will significantly contribute to a stronger market position and loyal customer base.

Leadership 450

Leadership Operations Loyalty Program Guest Recovery 450

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Loyalty Rewards.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397