Modern Restaurant Management

NOVEMBER 3, 2023

All it takes is one negative review or piece of criticism, and instantly, potential might customers turn away from your business and toward a competitor. At one point or another, we’ve all seen some food blogger or influencer’s content plastered across our social media pages. What Is Influencer Marketing?

Influencer 196

Influencer Book Marketing Social Media 196

Perfect Daily Grind

SEPTEMBER 30, 2020

Many of these spaces were repurposed factories or storefronts, and had not truly been designed with customer experience in mind. . I spoke to some baristas and café owners to learn about more of the factors that influence café design. How Travel Influences Café Design. Read on to learn more.

Café 172

Café Influencer Design Social Media 172

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

The Rail

MARCH 7, 2023

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness.

Social Media 119

Social Media Customer Experience Small Business Influencer 119

Modern Restaurant Management

JANUARY 31, 2024

These genuine snapshots—when shared on social media—can help paint an authentic picture of your business, and create a powerful word-of-mouth effect. Encourage Participation The first step in taking advantage of user-generated content is to actively encourage customer participation.

Social Media 203

Social Media Email Marketing Influencer Customer Experience 203

EATER

FEBRUARY 17, 2023

From the creator fund to sponsored content and upstart new businesses seeking to capitalize on a newly massive social media following, influencers are cashing in. going viral on social media can get even businesses that are doing things right in trouble. Some claimed to have been sickened.

Social Media 102

Social Media Influencer Food Kitchen Safety 102

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Source: [link] No wonder Instagram has the impact it does.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business?

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

Social Hospitality

JULY 30, 2018

This is beneficial for your brand as it seamlessly turns a potential customer’s “discovery” into action. They sell experiences. From the lighting and décor to the crockery and music – restaurants of today are invested in providing a holistic experience that will make them shareable or Instagram-worthy.

Social Media 218

Social Media Marketing Influencer Customer Experience 218

Modern Restaurant Management

OCTOBER 23, 2023

Ultimately, your restaurant's website is often the first point of contact between you and potential customers, and it’s more than likely it will be viewed on a phone. It's essential to create a mobile-optimized website that not only showcases your restaurant's ambience and menu but also provides a seamless user experience.

Fine Dining 208

Fine Dining Marketing Social Media Influencer 208

Culinary Cues

AUGUST 21, 2023

It was interesting, somewhat absurd, but life changing for those in the profession and for the way people viewed the restaurant experience. The entire experience was elevated and so were prices. People traveled cross country to experience these chef extravaganzas. Some partnered to this end, while others struggled or closed.

Back of House 390

Back of House Food Supply Government Dine-in 390

MadMobile

APRIL 20, 2023

Social media is today’s most influential networking tool. However, sometimes managing social media marketing can feel overwhelming and almost like a second job. That’s because social media platforms are advancing and growing every day. The cost: why is it important for restaurants to be on social media?

Social Media 98

Social Media Online Ordering Customer Experience Back of House 98

7 Shifts

DECEMBER 18, 2023

When customer complaints or employee concerns come up, each manager can get up to speed just by reading the log book. Kiosk ordering Your busy customers don’t always have time to wait in line. Many customers also appreciate the quick and user-friendly process of ordering on a kiosk.

Management 397

Management Management Email Marketing Point of Sale 397

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. Having a website isn’t enough if you want potential customers to find you before your competitors. Social media platforms will play just as significant a marketing role for restaurants in 2022. Marketing with Your Customers.

2022 212

2022 Marketing Email Marketing SEO 212

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. What measures can you take to make customers feel more comfortable ordering from you? Make sure that staff know about your COVID-19 restaurant closure before customers do.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. and how to take photos that are customer-friendly and proper social media monitoring.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

7 Shifts

DECEMBER 1, 2020

We eat with our eyes first, and you can be certain that customers see what your food looks like before they decide to push go on delivery or sit down at the table. As third-party delivery platforms claim a bigger share of your sales pie, you want food photography that makes customers stop scrolling and hit the add to cart button.

Food 370

Food Management Management White Paper 370

7 Shifts

JULY 16, 2021

Get to know your future customers, before they even step foot in your door. You may discover that your target customers enjoy an afternoon pick-me-up and are sensitive to price. Now, tell him or her about these key areas: Your unique selling proposition which details the value you're providing customers. Don't stop there!

License 459

License Hiring Equipment Small Business 459

Modern Restaurant Management

FEBRUARY 7, 2024

The dining landscape is shifting, driven by Gen Z's (currently 11- to 26-year-olds) quest for “genuine” culinary experiences over the conventional allure of "the best" restaurants. They research, investigate and seek out experiences – especially when it comes to restaurants.

Social Media 197

Social Media Customer Experience Influencer Dine-in 197

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. Trend One: Offering Ready-Made Solutions for Customers In today’s world, restaurant operators face guest attention deficit. A social media presentation is crucial.

2024 208

2024 Social Media Customer Experience Events 208

Modern Restaurant Management

SEPTEMBER 20, 2022

Find out how video content can turn customers into brand ambassadors by enabling them to share their experiences with prospective customers. How do I attract new customers, manage my costs and differentiate my establishment from the competition? Even sincere reviews from well-meaning customers can be misleading.

Marketing 197

Marketing Social Media Front of House Customer Experience 197

Modern Restaurant Management

NOVEMBER 29, 2023

Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns.

Social Media 197

Social Media Employee Relations Food Safety Customer Service 197

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. The pandemic has shifted the priorities of customers when it comes to the businesses they patronize.

Marketing 227

Marketing Food Safety Social Media Small Business 227

7 Shifts

DECEMBER 14, 2022

Can a single customer bring a restaurant chain to their knees? In the age of social media, anything is possible. The hack spread like wildfire, so much that Chipotle removed the option from the app, citing poor guest and staff experience. Using TikTok Influencers. Experience as a customer. Menu hacks.

Marketing 221

Marketing Social Media Email Marketing Influencer 221

Social Hospitality

JULY 5, 2019

Leverage Social Media Marketing. Social media is your restaurant’s ultimate weapon. People spend a substantial amount of time on social media platforms every day. These are the most widely used social media platforms globally. Post pictures of your customers, staff, interiors, and more.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

The Rail

APRIL 4, 2023

You’re sharing an edible experience. When it comes to video marketing for your restaurant on social media, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons. And the video captures it best.

Social Media 105

Social Media Front of House Advertising 2022 105

Modern Restaurant Management

OCTOBER 1, 2022

Focus on enhancing customer experience, which is one of the decisive factors for converting visitors into clients. Other actionable tips for better SEO and conversions are as follows: Customize product site search to streamline the process of locating the desired content. Communicate with Customers on Social Media.

Marketing 203

Marketing Email Marketing Social Media SEO 203

Modern Restaurant Management

AUGUST 19, 2022

People relish knowing they can enjoy familiar food, a consistent experience and, usually, affordable prices. Unlike coupons or discount mailers, the proven offers are gift certificates to treat customers who are weary from unpacking boxes and painting rooms. Leverage social media. Treat local influencers to a meal.

Franchise 197

Franchise Franchising Social Media Loyalty Program 197

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. To further reinforce the importance of search, Google recently shared that one in two restaurant visits is digitally influenced during their presentation at MUFSO 2019.

Delivery 223

Delivery Social Media Loyalty Program Customer Service 223

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

The Restaurant Group

NOVEMBER 9, 2020

Restaurant-to-Consumer Social Media Engagement. If “a picture is worth a thousand words,” social media is to be thanked for taking Norwegian playwright Henrick Ibsen’s adage and using technology to digitally canvas the ether with multiple complex ideas, then framing them in a single image. Social media casts a wide net.

Social Media 164

Social Media Loyalty Program Customer Service Customer Experience 164

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. ORM gives you direct access to customer feedback. ORM helps you gain customer trust.

Social Media 197

Social Media Website Management SEO Customer Experience 197

Modern Restaurant Management

MARCH 8, 2023

From the rise of Instagram food bloggers and selfie walls to paying outrageous prices for the #SaltBae experience , consumers are now expecting restaurants to deliver an experience beyond flavor. In a world still recovering from a pandemic and economic crisis, consumers long to escape into experiences of delight and togetherness.

Social Media 180

Social Media Customer Experience Website Management Customer Service 180