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This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Below are five key approaches we at Groucho’s Deli have successfully implemented to attract and retain Gen Z customers.
In California, annual fees for a liquor license can also reach up to $1M, depending on factors like operating hours, customer policies, and whether the establishment offers on-site brewing. Beer and wine licenses, however, provide a sustainable, cost-effective alternative, allowing restaurants to invest resources elsewhere.
With so many people leaving the industry, restaurants stepped up—raising wages, creating new opportunities, and doubling down on the employee experience. Similarly, AI-driven thermostats will optimize indoor climates, enhancing the comfort of both staff and customers while balancing energy usage.
Here’s how loyaltyprograms often pan out: A customer downloads the app. Although the average consumer belongs to 15 or so loyaltyprograms, they use fewer than seven. So how can you make your loyaltyprogram stand out instead of going stale? Digital Touchpoints that Feed Customer Appetite.
Restaurants and bars are leaning into automation to address staffing shortages, enhance operational efficiency, and meet rising customer expectations for speed and consistency. Personalization Through Data Today’s consumers want experiences tailored to their preferences, and the hospitality industry is rising to meet these expectations.
For more than two decades Sam Ballas, Founder of East Coast Wings + Grill, has focused on brand building in a smart and sustainable manner. First, consumers are demanding more convenience and customization, pushing brands to rethink their menus and service models. The more seamless the experience, the higher the guest retention.
“This enduring customerloyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
This ideally reinforces the connection in the customer’s brain between their everyday choices and the resulting impacts on the environment: “You’ve saved so many gallons of water, you’ve saved so many square meters of land and emissions and energy,” as Goldman says. Congratulations. The environmental mission can come later.
Personalization is key to successful loyaltyprograms, according to the 2024 Paytronix Loyalty Trends Report. "Top "Top performers are personalizing and using data to segment their customer database," Kristin Lynch, Senior Director of Restaurant Strategy for Paytronix Systems. "They
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.
Restaurant loyaltyprograms are nothing new so what can restaurants do to stand out from the competition and better engage with guests to build relationships? How and why are loyaltyprograms evolving? Loyaltyprograms are made to cater to customers' ever-changing needs and expectations.
Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.
The year 2024 promises a journey of adaptation and fierce competition for the restaurant industry as it manages stronger-than-expected economic data and slowing inflation while dealing with the headwinds of short labor supply, more demanding customers and an uncertain political environment. The key lesson both establishments teach?
How can you keep customers returning to your restaurant when so many choices exist? This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. It increases the restaurant sales and builds a loyal customer base.
Understanding consumer loyalty psychology can enable restaurants to create systems supporting recurring business and assist in overcoming financial difficulties. The Power of Personalized Communication Developing close connections with your guests calls for frequent, customized contact that makes them appreciated and noticed.
Restaurant operators are now looking for solutions to retain customers as colder weather and economic conditions threaten their bottom line. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.
They embraced third-party delivery services like Uber Eats as a lifeline to their customers, rushed to expand outdoor and street dining options to comply with distancing rules, and experimented with ghost kitchens to capitalize on customers' online migration. Case in point: the Pret A Manger program costs $26.60
Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. billion in revenue.
Contactless payment solutions drive operators’ revenue and elevate customerexperiences, but how can the technology set restaurants up for long-term success? Before the pandemic, many restaurants across the country experimented with contactless order and payment solutions but did so with a relative lack of urgency.
But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.
Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Revenue growth in 2024 was largely driven by menu price adjustments.
QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.
However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
Understanding the Drought The labor shortage has hit hard, with many restaurants operating below capacity despite a rebound in customer demand. The gap between available positions and willing, skilled workers has widened, putting pressure on service quality and business sustainability.
In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. A failure to handle complex orders with speed and accuracy can damage the customerexperience for almost half of customers and lead to lost business. Why the buzz?
Digital not only powers seamless experiences but also unlocks guest data that can elevate hospitality across all touchpoints, both digital and in-person. The customer's needs always come first, even though my prices continue to rise. That's why we instituted lower-priced lunch specials and made other adjustments.
“It’s a very exciting time and we’re thrilled for new markets to experience our beloved handmade donuts in their own neighborhoods. On The Border is taking it back to the 1980’s with the debut of its new prototype that pays homage to the brand’s first design and renowned experience, top photo.
Many food and beverage establishments have seen success with technology — such as contactless options, automation to support changing workforces and innovative customerloyalty strategies — in their endeavors to meet the demand for safer and more convenient dining experiences.
In terms of trends, it is clear that in 2023 technology will continue to shape and enhance the restaurant industry and we will see operators adopting new technologies to create an even more seamless and frictionless experience for guests, while still maintaining unique and engaging dining experiences. Your CPA can help with this.
While factors such as convenience impact that decision, the experience of dining out is important. In 2024, restaurants should make the dining-out experience worth the price tag. Leverage Data to Personalize Experiences Every day, restaurants generate vast volumes of data from their point-of-sale (POS) systems.
Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
Ever since the pandemic began, the restaurant industry has been in a sustained state of pivot. Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house.
” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like.
Millennials' preference for convenience, experiences, and socializing has led them to eat out more frequently than previous generations. Whether it's discovering and researching new restaurants, reading reviews, making reservations, or utilizing food delivery services and apps, restaurants must adopt a robust online marketing program.
Operations will continue to be simplified despite digital experiences expansion. In addition, we see the point of sales platform as taking on more of the master data management role of the business, and configuring all the content needed for any digital experience from a single platform.
While there was a strong desire to return to pre-pandemic norms, many businesses underestimated the lasting impact of COVID-19 on customer behaviours and preferences. With growing awareness of climate change and sustainability, some restaurants were seen as lagging in adopting eco-friendly practices and minimising their carbon footprint.
This is where real, hands-on experience becomes invaluable. This is where operational empathy comes into the picture – as an executive, your team members and franchisees look to you to understand and appreciate the experiences, challenges, and needs of employees at all levels of an organization, especially those on the front lines.
And while automation and robotics can help streamline some elements of operations, in the wake of the COVID-19 pandemic, there's a newfound appreciation for human connection and dining experiences. Initially seen as symbols of sustainability, they are now appreciated primarily for their performance and features.
Even before a pandemic spread across the globe in early 2020, customerexperience (CX) was always key to the success of restaurant brands. A recent Deloitte report says 60 percent of guests indicate that a positive experience will cause them to dine at a restaurant more frequently. Meeting or Exceeding Customers’ Needs.
But despite these concerns, 46 percent of people noted they will eat out daily to several times a week in coming months and showed a growing loyalty to their favorite brands. Sustainability and healthy options rising in importance. Kicking orders to the curb. 43 percent say it makes them more loyal to the eatery.
From the humble QR code, which quickly became a mainstay during the pandemic, to recent reports of “digital-only” restaurants, tech is starting to define service for restaurants and customers alike. Building a loyal fan base is all about creating great experiences and, for this, automation can be a very useful tool.
Restaurant KPIs are numbers that go beyond basic accounting to help you see how every part of your business is performingfrom your profit margins to your guest experience. Not all restaurant KPIs measure the same thingsome help you protect your bottom line, while others can improve your operations efficiency or improve guest experience.
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