Modern Restaurant Management

FEBRUARY 25, 2025

No longer are customers relying solely on traditional keyword-based searches for terms like “restaurant near me”; instead, they’re using natural, conversational language to find exactly what they want. Nuanced, Specific Queries Redefine SEO A study by Ahrefs analyzing about 150 million keywords found that 63.1

SEO 324

SEO Social Media Customer Experience Customer Service 324

Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. Slow load times have a negative impact on the user experience and generally indicate something is amiss with your site. Have a Logical, Fast and Mobile-Friendly Website. Now, allow me to rein it back in again.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

Modern Restaurant Management

NOVEMBER 22, 2021

Restaurants need all the help they can get today to entice guests, make them feel safe and comfortable, create a memorable experience and earn their repeat business. Now, more than ever, dining establishments need to delight customers at every touchpoint, gain real-time customer feedback and secure competitive insights.

Sustainability 568

Sustainability Guest Recovery Customer Experience SEO 568

Modern Restaurant Management

DECEMBER 10, 2020

As restaurants work to navigate through the seismic economic impact of the coronavirus, connecting with and engaging customers is more important than ever for driving revenue and weathering the crisis. Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Focusing on local SEO.

Marketing 563

Marketing Social Media SEO Website Management 563

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. ORM gives you direct access to customer feedback. ORM helps you gain customer trust.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Learn Some Basic SEO. You don’t have to learn everything about SEO.

2022 531

2022 Marketing Email Marketing Social Media 531

ChowNow

FEBRUARY 21, 2025

Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. Thats where local SEO and direct online ordering come in.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Both approaches might cause your restaurant to fail in attracting new customers. Emphasize Best-Selling Items. Create a Conversation Trigger.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. Here are some simple tips on how to market a virtual restaurant: Create a Strong Brand Your restaurant's brand sets it apart from the competition and creates expectations for your customers. Your target audience: Who are your ideal customers?

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

ChowNow

JUNE 20, 2024

Aside from making sure everything is up and running properly and customers are happy, owning and operating a restaurant often means you work as your own marketing machine, and oftentimes, you have to get creative. That’s where SEO for restaurants comes in and can be incredibly important. What is SEO?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Focus on enhancing customer experience, which is one of the decisive factors for converting visitors into clients.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

OCTOBER 10, 2023

It's about consistently delivering top-notch quality, exceptional service, and an unforgettable experience. Moreover, as the hospitality sector becomes increasingly competitive, tapping into the nuanced aspects of customer behavior becomes necessary. For franchise owners, maintaining uniform excellence across all outlets is key.

Loyalty Program 486

Loyalty Program Franchise Franchising Social Media 486

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? So, when you incorporate consumer reviews and satisfied customer testimonials into your marketing collateral, you can generate more conversions. Therefore, positive feedback on review websites builds a prospective customer’s trust.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

7 Shifts

OCTOBER 28, 2024

However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

AUGUST 28, 2024

Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of social media. What lessons can be learned from the recent Chipotle portion size controversy?

Social Media 442

Social Media Loyalty Program Customer Service Customer Experience 442

Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? It allows businesses to engage with current customers and help build organic brand ambassadors while also serving up content in front of new customers.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

MAY 28, 2021

When you’re in the restaurant business, it’s not enough to let your customers share pictures for you. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO. A qualified marketing manager should already understand the importance of professional pictures.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. Creativity. Flexibility.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

ChowNow

MARCH 14, 2025

Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

FEBRUARY 22, 2021

According to The Enterprises Project , digital transformation can be defined as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Most customers would phone-in carryout orders. Your Restaurant’s Digital Transformation.

Online Ordering 568

Online Ordering Point of Sale POS SEO 568

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders.

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

7 Shifts

OCTOBER 22, 2024

From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. This way, you won’t need to code your site from scratch.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 4, 2021

Whether it’s a family-friendly diner or a five-star full-course gastronomical experience, there is a personality behind it, and it should be reflected in every bit of marketing that you do. Manage Social Media. Research key search terms to make sure that SEO opportunities are being utilized, and add in plenty of pictures!

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

AUGUST 12, 2024

AI technology can help restaurants protect themselves and their customers from financial losses stemming from card-related fraud. The technology can rapidly surface data and identify and analyze patterns related to customer habits and preferences, track sales trends, forecast demand for ingredients, and identify operational bottlenecks.

Audits 449

Audits Back of House Employee Relations SEO 449

Modern Restaurant Management

JULY 19, 2024

If your offerings, opening times or locations are inaccurate, Google’s new features could mean you lose search visibility with people whose specific search queries suggest they’re highly likely to become customers. Think Customer-First Google’s approach to innovation is always to put the user first.

Customer Experience 492

Customer Experience SEO Customer Service Take-out 492

7 Shifts

OCTOBER 9, 2020

After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Add photos and videos to show customers what they can expect. Share press and customer reviews for external validation. Allow customers to place takeout and delivery orders through your website.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchise 450

Franchise Franchising Marketing Social Media 450

Restaurant365

MARCH 4, 2022

Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

OCTOBER 31, 2019

Allow Customers to Make Reservations Online. Adding a simple widget like Open Table’s Make a Reservation for customers brings several advantages. Promotions help get first time customers in the door. At the end of the day, an improved user experience will drive your conversion rates. Focus on SEO.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

7 Shifts

MAY 31, 2024

Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools. This tool can help maximize your marketing efforts by saving you time crafting emails and managing guest segments.

2024 221

2024 Marketing Email Marketing SEO 221

Modern Restaurant Management

JANUARY 31, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. ” A Year of Challenges U.S. ” A Year of Challenges U.S.

Marketing 221

Marketing Loyalty Program 2025 2024 221

Modern Restaurant Management

FEBRUARY 7, 2020

The battle for customers is being won and lost online. The battle for customers is being won and lost online, so, if you want to make sure your restaurant is attracting plenty of hungry customers, you'll need to make sure that your website appears near the top of the search engine results page (SERP) for your target keywords.

Mobile Ordering 361

Mobile Ordering SEO Customer Experience Online Ordering 361

Modern Restaurant Management

MAY 18, 2021

” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery. This is true in meeting the current demand for delivery, as well as helping to mold what the future of delivery looks like.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421