Remove Customer Experience Remove Menu Remove Merchandise
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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." The idea for a dedicated merch program originated from my belief that a brand isn’t just a physical space or a menu—it’s a lifestyle.

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Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

Every restaurant’s mission is to get customers in the door and then keep them coming back for more. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.

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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Calculate the cost of each drink on your menu, including the cost of the alcohol, garnishes, mixers, and anything else that goes into the drink.

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How to Create a Successful Visual Brand for Your Restaurant in 2020

Modern Restaurant Management

Your customers will recognize your business (or not) by your logo. But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Your Menu.

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Restaurant Innovation That Goes Beyond Menu Items

Modern Restaurant Management

But what if I told you it is not the only place where you can find innovation, that if you go to the next food show and not find a product that dazzles you, that there are other channels to bring something new and different to your customers. Bringing customers value by reducing friction. Innovation Through Service.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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Five Ways for Restaurants to Thrive When Offices Reopen

Modern Restaurant Management

The return of high-value customers with large business orders is a big opportunity for restaurants. Reinvent Your Catering Menu. Rethink your catering menu. Merchandise new take-out procedures that will make customers feel more secure — such as curbside pickup and mask and glove requirements.