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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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Nine Critical HR and Payroll Steps to Prepare Your Restaurant for 2025

Modern Restaurant Management

Bonus Tip : Structure your handbook around the employee lifecycle, covering company culture and recruitment through performance management and termination to ensure a clear, easy-to-follow guide for every stage of the employee experience. Prepare for Labor Law Changes Stay ahead of—and compliant with—upcoming labor law changes.

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Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

Every restaurant’s mission is to get customers in the door and then keep them coming back for more. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.

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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

For example, if you serve craft cocktails or premium wine, customers may be willing to pay more because of the perceived value. Redesign and expand your menu Redesigning and expanding your menu can help increase your bar's profitability by attracting new customers and encouraging existing ones to try different items.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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Five Ways for Restaurants to Thrive When Offices Reopen

Modern Restaurant Management

The return of high-value customers with large business orders is a big opportunity for restaurants. Merchandise new take-out procedures that will make customers feel more secure — such as curbside pickup and mask and glove requirements. Deliver a Stellar Customer Experience. Reinvent Your Catering Menu.

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How to Create a Successful Visual Brand for Your Restaurant in 2020

Modern Restaurant Management

Your customers will recognize your business (or not) by your logo. But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Your Website.

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