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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." The idea for a dedicated merch program originated from my belief that a brand isn’t just a physical space or a menu—it’s a lifestyle.

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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Calculate the cost of each drink on your menu, including the cost of the alcohol, garnishes, mixers, and anything else that goes into the drink.

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How to Create a Successful Visual Brand for Your Restaurant in 2020

Modern Restaurant Management

Your customers will recognize your business (or not) by your logo. But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Your Menu.

2020 555
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The Enduring Appeal of Signature Staples at QSRs and Beyond

Modern Restaurant Management

These timeless menu items have been meticulously crafted and perfected over the years, holding a special place in the hearts (and stomachs) of many. While customers crave the comforting familiarity of signature staples, they also yearn for the excitement of new flavors and experiences. In the $387.5

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

Engaging Customers During COVID-19. Consumers prefer an easy experience when they do choose to order food or buy products or services online. Things to think about here are whether you are providing a COVID-sensitive pickup experience. For projections, click here. However, they need to know that you have this capability.

2020 491
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7 key restaurant revenue streams to prioritize in 2024

7 Shifts

Delivery apps help boost your restaurant's visibility and attract new customers. The only tradeoff to this is that you and your customers have to pay additional fees, which typically fall between $0.49 Subscription boxes take the concept of meal kits a step further by providing customers with regular deliveries of meals or ingredients.

2024 243
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Face Pay Network, Restaurant of the Future and The Main Course

Modern Restaurant Management

Alonso Castañeda , VP of Brand Development & Strategy for Savory Restaurant Fund, will discuss how the brands he works with have been able to take advantage of the current landscape to creatively serve customers. Additional Panelists include: Ryan Volberg – SVP and GM, PAR Restaurant Solutions Group. US Foods Holding Corp.