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"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." The idea for a dedicated merch program originated from my belief that a brand isn’t just a physical space or a menu—it’s a lifestyle.
Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Calculate the cost of each drink on your menu, including the cost of the alcohol, garnishes, mixers, and anything else that goes into the drink.
Your customers will recognize your business (or not) by your logo. But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Your Menu.
These timeless menu items have been meticulously crafted and perfected over the years, holding a special place in the hearts (and stomachs) of many. While customers crave the comforting familiarity of signature staples, they also yearn for the excitement of new flavors and experiences. In the $387.5
Engaging Customers During COVID-19. Consumers prefer an easy experience when they do choose to order food or buy products or services online. Things to think about here are whether you are providing a COVID-sensitive pickup experience. For projections, click here. However, they need to know that you have this capability.
Delivery apps help boost your restaurant's visibility and attract new customers. The only tradeoff to this is that you and your customers have to pay additional fees, which typically fall between $0.49 Subscription boxes take the concept of meal kits a step further by providing customers with regular deliveries of meals or ingredients.
Alonso Castañeda , VP of Brand Development & Strategy for Savory Restaurant Fund, will discuss how the brands he works with have been able to take advantage of the current landscape to creatively serve customers. Additional Panelists include: Ryan Volberg – SVP and GM, PAR Restaurant Solutions Group. US Foods Holding Corp.
We strongly believe that our significant experience in the QSR space, our strong digital focus, our ability to innovate, as well as our proven execution capabilities, will enable Subway to become a dominant player in the region.” “Everstone Group is delighted to be a partner and custodian of Subway in the region.
“I applaud all of the chefs for excelling in the kitchen, and thank them for their devotion and dedication to continuously innovating our customers’ dining experience.” Competitors have 30 minutes to create a menu, 4 hours for allotted cooking/service time, and 30 minutes for clean-up. Stephen Aheimer.
Shandy Linley, Senior Director of Customer Success at ChowNow, leaned on years of experience in the restaurant tech space and an extensive background in restaurant operations. For example, if your restaurant usually experiences a lull between 2 PM and 4 PM, consider reducing staff during these hours.
With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. Keeps your restaurant top of mind 68% of customers follow brands on social media to stay updated on new products and services.
Although recently opened, their bar just west of Guatemala City already attracts locals and Simpsons fans, and while there’s no Simpsons -related items on the menu, a wall is decorated with framed stills of the show. There’s been no shortage of unauthorized Simpsons merchandise over the years, and the show itself has riffed on the phenomenon.
Allen comes to Checkers & Rally’s with a proven track record of success in the restaurant industry and deep expertise across brand strategy, menu and marketing, franchising, restaurant technology, and restaurant operations, among other disciplines. She is an accomplished leader in the restaurant industry.
They offer a way to maintain customer engagement, generate revenue, and experiment with new concepts without a permanent commitment. This flexibility allows restaurateurs to stay connected with their clientele and attract new customers while their permanent location undergoes renovations.
Sushi Maki also offers a variety of other MSC certified sustainable seafood, on a seasonal basis. The menu will also shine with a variety of grilled dishes and Japanese snacks, all with Chef Morimoto’s signature twist. The menu will feature small plates, sushi rolls, sushi bowls and ramen.
Food & beverage sales report A food and beverage sales report breaks down revenue from different menu items, giving you an idea of the best-selling dishes and optimizing your menu accordingly. For example, your restaurant offers a crispy fried chicken dish that’s popular among dine-in customers.
Same menu, same location, just a new building – and you see how people really flock back to the brand. We now want to bring this elevated experience to our customers across our footprint." ” In addition to menu innovation, Coolgreens has implemented many changes. ” Coolgreens Turns 10.
High-quality food photos and videos are the new currency of cravings, influencing where hungry customers spend their money. Millennials , a major dining force, crave shareable experiences, and Instagram provides the perfect platform to showcase your restaurant’s mouthwatering dishes and vibrant atmosphere.
By making the most of the increased foot traffic and sales you’ll experience, you could start your 2020 off on a better financial footing, while enhancing your customers’ holidays at the same time. Here are a few elements worth paying attention to in order to prepare your café for the festive season. Credit: Ana Valencia .
By Indiana Lee, Contributor With summer just around the corner, now is the perfect time for restaurants to start leaning into alternative offerings to enhance the customerexperience. The longer days and warmer weather create the perfect opportunity for restaurants to leverage mobile and outdoor dining experiences.
As the country faces the challenges brought on by COVID-19, two food service industry leaders join forces to revolutionize the dining experience with an innovative sous vide solution. Therefore, he developed a menu based on the technology. Jon Taffer with Cuisine Solutions and CREA Team Members; Photo Credit: CSI / CREA.
Nearly 12 years since their first Chicken Salad Chick experience, the husband-and-wife duo are proud owners of four restaurants in the Tampa area that offer both exceptional dine-in services and a variety of catering options. ” The Dolly Llama Looking to Franchising. Signature Shakes are another brand staple. This Is It!
Menus can be refreshed and hospitality can be fine-tuned, but your restaurant’s success ultimately boils down to discoverability. Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. A website can be a powerful tool for marketing your restaurant.
Are you new to the Windy City, a seasoned local, or visiting family? If you have something to celebrate, check out the tasting menu. The chef customizes selections for your party for a luxurious experience. It is buttery and flavorful – and my favorite thing on the menu (along with their Key Lime Pie).
It’s an all-important metric that influences everything from menu pricing to operational decisions and beyond. Is there a seasonal pattern? Measure the impact of changes: Did that new menu item boost your profits? Consider seasonal ingredients to take advantage of lower costs when certain items are plentiful.
This Abilene’s intimate space hosts local, regional, and international musicians to entertain their customers as they enjoy a drink. Their beer menu comprises wheat beers, lagers, pilsners, Indian pale ales, and many more. The bar gives coach seating priority to customers with physical disabilities to extend their comfort levels.
Implementing customer feedback systems and keeping a close eye on industry trends can position your restaurant to pivot effectively when necessary. Robust Restaurant Marketing Effective marketing goes beyond mere exposure; it’s about creating an emotional connection with your customers. Look to the global market for inspiration.
In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. This refers to the tone and language you use when communicating with customers. Diners now use search engines like Google to find restaurants and review menus online before deciding where to eat.
Savor is affiliated with Niagara Falls’ culinary school and features an inventive menu full of local ingredients. Tide and Vine Oyster House combines delectable food with impeccable service for a truly outstanding dining experience. Since they opt for locally sourced, seasonal food, everything is entirely fresh.
Barbecue menu items, such as pulled pork, brisket, and ribs, have been trending in restaurants. However, as restaurants in other industries add industry products to their menus, external competition has been increasing, posing a threat to industry operators. . It is critical to increase a customer’s lifetime value.
It is one of the most vital key performance indicators (KPIs) for any type of establishment with food – which makes sense because without this crucial information there would not be enough revenue coming in from customers each day (or week). These important business models are what profitable restaurants don’t take lightly.
Depending on how you use them, they could revolutionize how you interact with your customers. Boosting revenue: a closer look The discussion around restaurant tablets centers on two different modes of deployment: customer-driven and server-driven tablets. It’s not just about one aspect of the customer journey either.
Things like number of seats, seasonality, hours of operation, what kind of restaurant it is — all of these can affect how much revenue you can expect your restaurant to bring in. Strategy #1: Adjust your prices Start by examining your menu pricing. Selling merchandise at your location. Try some of these tactics.
Establish a loyalty program to offer your customers rewards. A loyalty program is a fantastic way to get your customers to come back again and again. For example, the most simple loyalty program could be a card system that is stamped every time your customers make a purchase. In-restaurant ideas.
Draft up a special Father's Day dinner menu Steak. Instead of having typical holiday dishes based on the seasonality of ingredients, craft special meal options for a Father's Day menu that'll turn some bearded heads. Double-check whether your business hours are updated and your menu prices are accurate.
From customer satisfaction to profitability, there are countless metrics that restaurant owners and managers should track to gain a better understanding of their operations. You can collect this data through various channels, including point-of-sale (POS) systems, accounting software, customer feedback surveys, and social media reviews.
The 2020 holiday season may not offer the same gatherings, parties and hoopla of years’ past, but diners are making sure it is still filled with amazing food. “Consumers are showing an increased appetite for skipping big meal prep to order in or experiment with meal kits.” Diners Show Holiday Spirit.
Things like number of seats, seasonality, hours of operation, what kind of restaurant it is — all of these can affect how much revenue you can expect your restaurant to bring in. Strategy #1: Adjust your prices Start by examining your menu pricing. Selling merchandise at your location. Try some of these tactics.
Online ordering is obviously huge in 2020, and customers are craving comfort food when they’re ordering in, according to Upserve’s new 2020 State of the Restaurant Industry data collected from the company's 10,000+ restaurant customers. State of the Industry. " Demand for Contactless.
Interest for alcohol-related experiences has increased since June 1, relative to other food activities, with a rise in consumer interest for wineries (up 51 percent), cideries (up 39 percent), breweries (up 24 percent) and distilleries (up 19 percent). Consumer Interest Steadily Returns to Pre-Pandemic Activities.
The most ordered menu item of 2020 came from South Carolina chain, New York City Pizza, and its “New York” thin-crust pizza. Beyond individual orders, meal kits saw a surge of popularity as at-home diners looked to create interactive dining experiences while social distancing. How 2020 Changed Food.
A unique partnership with the James Beard Foundation (JBF) complements the launch of the film through a custom mentorship program, presented by KitchenAid, developed to advance women in culinary arts and support the industry at large as it rebuilds.?. I am fully behind this initiative and hope my industry peers share their support as well.”
A Ghost Restaurant take orders through online apps (like Uber Eats, Grubhub, and Skip the Dishes) and prepare food exclusively for pick-up, take-out and delivery customers. Virtual restaurant concepts only exist in apps, and use ‘ ghost kitchens ’ (aka ‘virtual kitchens’ or ‘dark kitchens’) to serve a virtual menu to virtual customers.
Finalise the Festive Menus – it may be months away, but customers want menu and price certainty. Think about how to deliver a great experience with fewer staff – that might mean more self-service and product outsourcing. Review the range of menu styles and pricing – small, medium, large still works for pricing and range.
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