7 Shifts

OCTOBER 22, 2024

From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. This way, you won’t need to code your site from scratch.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

DECEMBER 11, 2024

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." The idea for a dedicated merch program originated from my belief that a brand isn’t just a physical space or a menu—it’s a lifestyle.

Merchandise 419

Merchandise Sports Social Media Seasonal Menu 419

Modern Restaurant Management

MARCH 21, 2025

Technology doesn’t just level the playing field; it allows mom-and-pop shops to improve efficiency, reduce wait times, and enhance the customer experience in ways that were once out of reach. The benefits expand beyond labor and into customer data and efficiency. However, customer expectations are constantly evolving.

Technology 221

Technology Front of House Customer Service Back of House 221

Modern Restaurant Management

NOVEMBER 26, 2024

These are indeed the table stakes when it comes to delivering premium experiences. But what if your menu was telling your guests something about luxury? ” Perhaps the menu speaks for itself in ways in which we never quite imagined. Fewer choices communicates exclusivity, which drives up customer value.

Seasonal Menu 251

Seasonal Menu 2024 Customer Experience Menu 251

ChowNow

JANUARY 23, 2025

Does the energy feel flat, and the customers look bored. Get some fresh customers through the door and start the neighborhood talking about whats happening in your restaurant again. You need ideas that will wow new customers and get the regulars excited to come back in.

Events 195

Events Seasonal Menu Social Media Customer Experience 195

ChowNow

MARCH 7, 2025

Restaurants collect a ton of customer data. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

FEBRUARY 5, 2025

This "Super" special edition of Modern Restaurant Management (MRM) magazine's Research Roundup has a Super Bowl theme. MVP Menu Performances More than 200 million people tuned in to the Super Bowl last year—many with a plate of wings in front of them. “Customers still associate the experience with your brand.

2024 309

2024 Food Order Delivery Sports 309

Goliath Consulting

DECEMBER 12, 2024

The holiday season brings bustling crowds, higher sales, and festive celebrations, making it a prime time for restaurants and bars. Implementing a proactive holiday security plan ensures the safety of your staff, customers, and business. Their visible presence also reassures customers and employees alike.

Bar 195

Bar Cash Management Seasonal Menu Email Marketing 195

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Goliath Consulting

FEBRUARY 19, 2025

Understanding the Fractional CFO Role A fractional CFO is a seasoned financial expert who partners with businesses on a part-time or contract basis. Strategic Cash Flow Management Restaurants often grapple with cash flow challenges due to seasonality, fluctuating customer demand, and variable/fixed costs.

Cash Management 243

Cash Management Leadership Seasonal Menu Sustainability 243

Modern Restaurant Management

JANUARY 26, 2022

In fact, before COVID in 2016, both single people and couples spent a total of 35 million dollars on Valentine’s day experiences. Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Create a Prix Fixe Menu.

Social Media 563

Social Media Seasonal Menu Advertising Events 563

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. Both approaches might cause your restaurant to fail in attracting new customers.

Marketing 567

Marketing SEO Front of House Website Management 567

7 Shifts

NOVEMBER 14, 2024

Have you ever walked into a restaurant, excited for a great meal, but the server can’t answer your questions about the menu? There was a time when 70% of F&B employees didn’t receive training for customer service. A well-informed team improves service, enhances the dining experience, and reduces errors in the kitchen.

Training 195

Training Kitchen Safety Customer Service Food Safety 195

Modern Restaurant Management

APRIL 29, 2020

It’s been said that customers eat with their eyes. With digital signage, restaurants can transform static, lifeless imagery into compelling experiences tailored to each customer. Enhance the Wait Experience. Custom Menus Like Never Before. Opportunity to Upsell. It can even reduce perceived wait times.

Seasonal Menu 515

Seasonal Menu Customer Experience Customer Service Food Order 515

Modern Restaurant Management

DECEMBER 8, 2022

The increased challenges and stress of the holiday season often reveal pinch points in bar and restaurant operations. But here’s the good news: better prepared bars and restaurants will increase receipts and positively impact the customer experience by tightly managing kegged inventory during the holidays.

Bar 471

Bar Customer Experience Brewery Inventory 471

ChowNow

MARCH 27, 2025

These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability. This might seem like a small detail, but it plays a big role in the overall delivery experience and significantly impacts customer experience.

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

NOVEMBER 23, 2021

Restaurant operators are now looking for solutions to retain customers as colder weather and economic conditions threaten their bottom line. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience. Connecting On- and Off-Premises Data.

Loyalty Program 474

Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

7 Shifts

OCTOBER 28, 2024

Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Calculate the cost of each drink on your menu, including the cost of the alcohol, garnishes, mixers, and anything else that goes into the drink.

Point of Sale 195

Point of Sale Merchandise Seasonal Menu Bar 195

Modern Restaurant Management

SEPTEMBER 11, 2023

Fortunately, the latest advances in AI technology may keep the lights on for restaurants facing staffing shortages, while also helping these businesses run more efficiently and obtain more customers. Personalized Marketing AI enables restaurants to create personalized marketing campaigns based on customer data.

Technology 538

Technology Seasonal Menu Online Ordering Customer Service 538

7 Shifts

NOVEMBER 15, 2024

After all, it’s not just the quality of your food that can keep customers coming back — 73% of diners base their satisfaction on the quality of service they receive. Your staff, especially your restaurant manager, plays a crucial role in the overall dining experience. Hiring the right people can make or break your business.

Leadership 195

Leadership Management Management Operations 195

Modern Restaurant Management

OCTOBER 9, 2024

He has 18 years of experience in the food and beverage industry and holds a M.S. in Food Science Management Martinez said that to tailor an existing menu to match guest snacking preferences, operators need to capitalize on social media trends, connect to cultural relevancy and plan around seasonality. "Whether

Seasonal Menu 450

Seasonal Menu Consumer Goods Social Media Customer Experience 450

Modern Restaurant Management

JANUARY 24, 2022

Ensuring guests experience true hospitality is tantamount to running a successful restaurant. Thanks to restaurant technologies, it’s possible to not only deliver a superior customer experience — the crux of hospitality — but also take things to the next level. Hospitality is greater than the sum of its parts.

Technology 558

Technology Front of House Back of House Online Ordering 558

ChowNow

FEBRUARY 28, 2025

Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

MARCH 20, 2025

Instead of constantly playing defence with menu updates, imagine a centralized system that allows you to make menu changes instantly across every delivery app and direct ordering platform. What is Menu Management Software? Think of menu management software as the control center for all your restaurants menus.

Menu 195

Menu Management Management Online Ordering 195

Modern Restaurant Management

AUGUST 25, 2020

However, for many states and cities in climates that experience a full four seasons of weather, cooler weather is fast approaching and with it, another chance to make operational changes. So, what are some additional ways restaurant operators can swing with the seasons and make additional revenue? Then, work to fill those gaps.

Seasonal Menu 493

Seasonal Menu Outdoor Customer Service Catering 493

Harbor Touch

MARCH 18, 2025

The next youre racing to keep inventory stocked while customers wait for tables. Whether youre a seasoned owner or just starting out, this advice will help you boost efficiency, keep your team motivated, and turn customers into regulars. Free meals after long shifts or a staff pick on the menu build camaraderie.

Management 148

Management Management Seasonal Menu Cash Management 148

Modern Restaurant Management

JULY 1, 2024

There are a number of proven strategies for being proactive about possible supply chain shortages including menu optimization, building partnerships and LTO maximization. Creating strategic LTOs is a great way to keep customers interested each season on the brand, but it's also important to be strategic about the recipes you create.

Supplies 427

Supplies Seasonal Menu Retail Food Supply 427

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. A well-planned announcement not only reassures loyal patrons but also attracts new customers eager to explore your new location.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

MARCH 18, 2021

Menus are shifting quickly to digital screens, promising operational efficiency and a consistent brand experience from dine-in to drive-thru. While there are clear benefits to an all-digital menu system, to get the most out them, you must first take a step back to re-examine what your menu means to you.

Back of House 474

Back of House Seasonal Menu Customer Experience Fast Casual 474

Modern Restaurant Management

JANUARY 7, 2021

Also, there is no other marketing medium that can reach your customers as best and as affordable as email marketing. This is especially true if you wish to boost awareness about your restaurant, attracting new dine-ins, or enticing customers to keep coming back. This is not some special type of email marketing.

Email Marketing 572

Email Marketing Marketing Customer Experience Seasonal Menu 572

The Rail

FEBRUARY 7, 2025

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.

Serving 130

Serving Marketing Loyalty Program Social Media 130

ChowNow

MARCH 28, 2025

These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. AI is no longer just a buzzword, its a reality that is reshaping how restaurants operate, interact with customers, and make decisions.

Front of House 195

Front of House Back of House Online Ordering Email Marketing 195

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. “Unique offerings to help separate from the competition may be helpful.

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

ChowNow

FEBRUARY 13, 2025

The answer to why your restaurant needs a website is simple: if you dont have a website, you are 100%, without a doubt, missing out on hundreds, if not thousands of customers. How owning your digital presence can help you reach more local customers. Thats exactly how potential customers feel when they cant find your restaurant online.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195