Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. Slow load times have a negative impact on the user experience and generally indicate something is amiss with your site. Have a Logical, Fast and Mobile-Friendly Website. Now, allow me to rein it back in again.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. Here are some simple tips on how to market a virtual restaurant: Create a Strong Brand Your restaurant's brand sets it apart from the competition and creates expectations for your customers. Your target audience: Who are your ideal customers?

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Focus on enhancing customer experience, which is one of the decisive factors for converting visitors into clients.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. ORM gives you direct access to customer feedback. ORM helps you gain customer trust.

Social Media 493

Social Media Website Management SEO Customer Experience 493

7 Shifts

NOVEMBER 24, 2024

Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Do you want to find out which food items your customers love the most?

Marketing 370

Marketing Social Media SEO Customer Service 370

Modern Restaurant Management

AUGUST 28, 2024

Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of social media. What lessons can be learned from the recent Chipotle portion size controversy?

Social Media 442

Social Media Loyalty Program Customer Service Customer Experience 442

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders.

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time.

Marketing 508

Marketing Social Media SEO Front of House 508

7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Both approaches might cause your restaurant to fail in attracting new customers. Emphasize Best-Selling Items. Create a Conversation Trigger.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

OCTOBER 10, 2023

It's about consistently delivering top-notch quality, exceptional service, and an unforgettable experience. Moreover, as the hospitality sector becomes increasingly competitive, tapping into the nuanced aspects of customer behavior becomes necessary. For franchise owners, maintaining uniform excellence across all outlets is key.

Loyalty Program 486

Loyalty Program Franchising Franchise Social Media 486

Modern Restaurant Management

MAY 28, 2021

When you’re in the restaurant business, it’s not enough to let your customers share pictures for you. Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. Be open to trying alternatives and experimenting.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Social Hospitality

FEBRUARY 25, 2021

How can you convince a customer to come to your business and spend money on your food? In addition to bringing customers to your restaurant, your 2021 marketing should focus on bringing your restaurant to them. In addition to bringing customers to your restaurant, your 2021 marketing should focus on bringing your restaurant to them.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

ChowNow

JUNE 20, 2024

Aside from making sure everything is up and running properly and customers are happy, owning and operating a restaurant often means you work as your own marketing machine, and oftentimes, you have to get creative. That’s where SEO for restaurants comes in and can be incredibly important. What is SEO?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchising 450

Franchising Franchise Marketing Social Media 450

Modern Restaurant Management

FEBRUARY 25, 2025

billion in revenue every year due to inadequate digital engagement across key consumer channels such as search engines, social media platforms, and review sites. Nuanced, Specific Queries Redefine SEO A study by Ahrefs analyzing about 150 million keywords found that 63.1 restaurant industry risks losing approximately $6.9

SEO 251

SEO Social Media Customer Experience Customer Service 251

Modern Restaurant Management

DECEMBER 23, 2024

Today, Google reviews have become a massive deciding factor for customers, who are now more likely than ever to leave their own feedback.But here’s the twist: a good star rating isn’t enough anymore. In many cities, restaurants need thousands of reviews to even be considered by customers.

2025 308

2025 SEO Social Media Front of House 308

Modern Restaurant Management

OCTOBER 4, 2021

Whether it’s a family-friendly diner or a five-star full-course gastronomical experience, there is a personality behind it, and it should be reflected in every bit of marketing that you do. Manage Social Media. More consumers are looking to interact with brands on social media platforms. Color Choice Matters.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Engagement on Social Media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

AUGUST 12, 2024

AI technology can help restaurants protect themselves and their customers from financial losses stemming from card-related fraud. The technology can rapidly surface data and identify and analyze patterns related to customer habits and preferences, track sales trends, forecast demand for ingredients, and identify operational bottlenecks.

Audits 449

Audits Back of House Employee Relations SEO 449

7 Shifts

OCTOBER 9, 2020

After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Add photos and videos to show customers what they can expect. Share press and customer reviews for external validation. Allow customers to place takeout and delivery orders through your website.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Social Hospitality

AUGUST 11, 2023

Implementing a solid SEO strategy may not be the heart of a good restaurant, but it certainly can help. Here are some SEO practices for restaurants to boost their digital presence and attract customers. One of the key advantages of SEO for a restaurant business is the ability to stand out in local searches. Picture this.

SEO 195

SEO Social Media Reservations Online Ordering 195

Modern Restaurant Management

OCTOBER 31, 2019

Allow Customers to Make Reservations Online. Adding a simple widget like Open Table’s Make a Reservation for customers brings several advantages. Promotions help get first time customers in the door. If you are struggling with content for social media, running a contest can spur photographic masterpieces.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

Modern Restaurant Management

MAY 18, 2021

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. ” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 13, 2025

The answer to why your restaurant needs a website is simple: if you dont have a website, you are 100%, without a doubt, missing out on hundreds, if not thousands of customers. How owning your digital presence can help you reach more local customers. Thats exactly how potential customers feel when they cant find your restaurant online.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

ChowNow

FEBRUARY 21, 2025

Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. Thats where local SEO and direct online ordering come in.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Next Restaurants

AUGUST 5, 2021

As a result, more customers will visit your restaurant thanks to the interesting video from YouTube. This article will delve into how to optimize SEO for your restaurant’s YouTube channel. With a great SEO implementation, you’re able to land on top of YouTube search results and its related search. . Conclusion.

SEO 177

SEO Social Media Online Ordering Email Marketing 177

ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

2025 195

2025 Marketing Email Marketing Operations 195

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. That’s where a well-rounded Instagram strategy comes in.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

OCTOBER 28, 2024

However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

JANUARY 7, 2021

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting.

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195