ChowNow

FEBRUARY 13, 2025

The answer to why your restaurant needs a website is simple: if you dont have a website, you are 100%, without a doubt, missing out on hundreds, if not thousands of customers. How owning your digital presence can help you reach more local customers. Thats exactly how potential customers feel when they cant find your restaurant online.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Learn Some Basic SEO. You don’t have to learn everything about SEO.

2022 531

2022 Marketing Email Marketing Social Media 531

ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

2025 195

2025 Marketing Email Marketing Operations 195

7 Shifts

OCTOBER 28, 2024

However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

OCTOBER 22, 2024

From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. Use it to share updates, special events, or new menu items.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

ChowNow

JUNE 20, 2024

Aside from making sure everything is up and running properly and customers are happy, owning and operating a restaurant often means you work as your own marketing machine, and oftentimes, you have to get creative. That’s where SEO for restaurants comes in and can be incredibly important. What is SEO?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. Be open to trying alternatives and experimenting.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchise 450

Franchise Franchising Marketing Social Media 450

Modern Restaurant Management

OCTOBER 4, 2021

Whether it’s a family-friendly diner or a five-star full-course gastronomical experience, there is a personality behind it, and it should be reflected in every bit of marketing that you do. Research key search terms to make sure that SEO opportunities are being utilized, and add in plenty of pictures! Color Choice Matters.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

The Rail

FEBRUARY 7, 2025

From sizzling dishes to a vibrant dining atmosphere, video content allows potential customers to experience the restaurants ambiance and imagine the sounds and aromas before the even set foot inside. Video can highlight your signature dishes , seasonal specials, decadent desserts, and upscale cocktails to encourage reservations.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

ChowNow

MARCH 14, 2025

Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

MAY 28, 2021

When you’re in the restaurant business, it’s not enough to let your customers share pictures for you. Managing SEO. You don’t want to “fool” your customers by making an item into something they won’t receive when they order. They want to have a great dining experience wherever they go.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Restaurant365

MARCH 4, 2022

Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

The Rail

DECEMBER 12, 2024

In fact, moving can be the perfect excuse to rebrand your business, opening doors to new customers and opportunities. Knowing your new customer base means you can rebrand your business and create a message that speaks directly to them. And this isnt just about a logo or tagline; its about the entire experience you offer.

SEO 130

SEO Customer Service Social Media Email Marketing 130

Modern Restaurant Management

OCTOBER 31, 2019

Allow Customers to Make Reservations Online. Adding a simple widget like Open Table’s Make a Reservation for customers brings several advantages. Promotions help get first time customers in the door. At the end of the day, an improved user experience will drive your conversion rates. Focus on SEO.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

EATER

MAY 2, 2024

Building on decades of Korean Mexican cuisine in the city’s Pequeño Seúl, restaurants are crafting menus with global influences and attracting new customers The smells of Korean barbecue and Mexican street food mingle in the air of Zona Rosa, a central neighborhood of Mexico City. The Mexican influence is natural. The bathroom at Xeul.

SEO 301

SEO Café Fine Dining Customer Experience 301

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2025 2024 221

7 Shifts

MAY 31, 2024

Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools. Price: Contact them for a custom quote Mailchimp If you're new to email marketing, Mailchimp is your best choice.

2024 221

2024 Marketing Email Marketing SEO 221

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

JANUARY 7, 2021

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Web Diner

MARCH 21, 2025

Hungry customers in your area are searching for their next meal right now. Local SEO isn’t just another marketing buzzwordit’s the digital equivalent of having your restaurant on the most visible intersection in the neighborhood. Business hours must be accurate and include special holiday schedules.

SEO 36

SEO Website Management Audits Mobile Ordering 36

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting.

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

7 Shifts

AUGUST 18, 2024

Opening and owning a bar is one of those unique life experiences; you have no idea what it will be like until you actually go for it. This could be a good choice if you find a business that is already established and has a loyal customer base. These elements need to work together to ensure your customers understand what you're about.

Bar 370

Bar License Email Marketing Customer Service 370

Goliath Consulting

AUGUST 24, 2023

For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential. These are the basics of local restaurant marketing to attract customers and cultivate loyalty.

Loyalty Program 195

Loyalty Program Marketing Email Marketing SEO 195

The Restaurant Group

NOVEMBER 20, 2024

Introduce dishes or experiences that aren’t available elsewhere. Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks. Offer Promotions and Discounts Implement Loyalty Programs Reward repeat customers with discounts or freebies.

Loyalty Program 78

Loyalty Program Customer Experience Social Media Customer Service 78

ChowNow

OCTOBER 19, 2023

This program provides ChowNow’s clients with special access and exclusive discounts to unique product integrations and services, from front- to back-of-house, and everywhere in between. ChowNow has recently launched our Preferred Partner Program—a handpicked group of industry leaders to help take your restaurant to the next level.

Front of House 195

Front of House Back of House Online Ordering Certification 195

ChowNow

OCTOBER 18, 2023

This program provides ChowNow’s clients with special access and exclusive discounts to unique product integrations and services, from front- to back-of-house, and everywhere in between. ChowNow has recently launched our Preferred Partner Program—a handpicked group of industry leaders to help take your restaurant to the next level.

Front of House 195

Front of House Back of House Online Ordering Certification 195

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

ChowNow

SEPTEMBER 9, 2024

After perfecting your menu, contracting suppliers and training staff to prepare and serve the food, how do you actually get customers in your door? It outlines your marketing strategy and helps both new and established restaurants to: Attract new diners Obviously, more customers are better for your business!

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

JULY 3, 2024

With this initiative and intention, you can create buzz, build a loyal customer base from the start and quickly establish your restaurant as a staple and favorite in your community. Try to integrate role-playing customer exercises to help prepare your staff for real-life situations that might come up.

Email Marketing 195

Email Marketing Social Media Customer Service Training 195

Modern Restaurant Management

OCTOBER 9, 2024

To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. Engaging content on social media platforms and can whet customer appetites and create a sense of community.

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

Next Restaurants

AUGUST 7, 2020

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. Is it the one you want for your customers?

Marketing 177

Marketing Social Media SEO Customer Experience 177