7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Engagement on Social Media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Culinary Cues

JANUARY 8, 2021

will have the upper hand when it comes to securing those prime job opportunities. [] SOCIAL MEDIA SAVVY. will have the upper hand when it comes to securing those prime job opportunities. [] SOCIAL MEDIA SAVVY. Marketing no longer belongs to a department – marketing is every person’s responsibility. Restaurant Consulting.

2021 463

2021 Social Media Kitchen Safety Restaurant Law 463

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Social Media. Did you know that over 35% of restaurant customers in the U.S. actively follow their favorite restaurants on social media? Write a Marketing Plan.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. Create Special Offers for Customers. If you’re in the middle of a low period, you compete for the small target audience of customers with all other businesses in the region. Follow Social Media Trends.

Hospitality 309

Hospitality Marketing Social Media Hotels 309

7 Shifts

FEBRUARY 5, 2021

In his book Setting the Table: The Transforming Power of Hospitality in Business , restaurateur Danny Meyer outlined his low-tech-process of keeping up with his customers’ preferences and things about them to remember and personalize their experiences. That’s where social media management platforms. But that was the 90s.

Social Media 370

Social Media Front of House Back of House Point of Sale 370

7 Shifts

FEBRUARY 8, 2024

A full 55% of consumers consider takeout and delivery essential to their restaurant experience. ChowNow ChowNow is a customized online ordering app for restaurants. For newer restaurants hoping to bring in new customers, this app can be an effective way to get found by area visitors and locals alike. Apple | Android 8.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

JANUARY 26, 2021

He also operates Cali BBQ Media and hosts the Digital Hospitality Podcast, and is an advocate for digital hospitality as a means to grow your business. And when customers are empowered to handle these tasks, dining room staff can take extra care to do what they do best—give guests memorable dining experiences.

2021 370

2021 Front of House Social Media Mobile Ordering 370

7 Shifts

FEBRUARY 7, 2024

Table of Contents Restaurant employee scheduling software Online and mobile ordering systems Point of sale (POS) terminals Restaurant task management Restaurant inventory management software Restaurant audience management Contactless payment options Social media management & metrics Kitchen display systems 1. But that was the 90s.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

FEBRUARY 8, 2024

A full 55% of consumers consider takeout and delivery essential to their restaurant experience. ChowNow ChowNow is a customized online ordering app for restaurants. For newer restaurants hoping to bring in new customers, this app can be an effective way to get found by area visitors and locals alike. Apple | Android 8.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

OCTOBER 9, 2020

After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Add photos and videos to show customers what they can expect. Share press and customer reviews for external validation. Allow customers to place takeout and delivery orders through your website.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Culinary Cues

AUGUST 7, 2021

We have a problem right now that seems to be universal and there is no shortage of complaints and posts on social media that proclaim the effects, but little is done to point to active solutions. The unpredictable nature of customer buying habits pushes restaurants to maintain inventories that exceed what is reasonable – why?

Social Media 474

Social Media Cash Management Blog Equipment 474

7 Shifts

SEPTEMBER 20, 2021

Customers are demanding online and mobile ordering, and modern restaurant tech makes it more accessible for every restaurateur. Guest feedback can be much easier to obtain and process—making for less time collecting and organizing, and more time using data to improve your guest experience. Social Media Management & Metrics.

Technology 370

Technology Front of House Social Media Back of House 370

7 Shifts

JUNE 20, 2022

Without a physical restaurant that diners can experience, it can be hard to show it. When you don't have a brand that people already know about, finding customers isn't easy. By utilizing some of the traditional methods: pop-ups, guest dinners, and social media. “I And brand is not just your name and logo.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Culinary Cues

AUGUST 28, 2020

Engage in social media even more than before – post positive info daily. Remember all of those exciting things that you did to draw customers in when business was great? Social distancing is un-nerving in restaurant settings – how can you make it fun? FIND WAYS TO MAINTAIN THE EXPERIENCE. CREATING A BUZZ.

Social Media 437

Social Media Communication Loyalty Program Training 437

Social Hospitality

MAY 6, 2020

Nevertheless, some brands have demonstrated how to be good to their customers, associates, healthcare providers, and communities during this time. Social Kitchen & Craft Bar: Giving Back to the Community. Social also donated and delivered 200 meals to Costa Mesa first responders. Hotel Trundle Shares Stories of Happiness.

Hospitality 388

Hospitality Airlines Healthcare Hotels 388

7 Shifts

APRIL 15, 2020

Find a dedicated pickup spot If you don’t have drive thru, it’s definitely difficult to serve the customers outside the restaurant. Try to find a dedicated place for customers where they can park safely and pick-up the food. Search for a location that provides the convenience of customers being able to stay in their car if possible.

Online Ordering 362

Online Ordering Email Marketing Social Media Food Order 362

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

Culinary Cues

MAY 21, 2023

We are social animals who, for the most part, thrive on physical interaction. Being social and relying on social media are two entirely different things. In fact, the term “social media” is a misuse of the intended definition. Technology, in this case, is socially isolating.

Technology 338

Technology Social Media Back of House Front of House 338

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center. Another way to do it?

Social Media 448

Social Media Hiring Website Management Hospitality 448

Culinary Cues

MARCH 26, 2022

Develop your standards, teach your standards, execute your standards, measure your standards, and solicit feedback on how those standards sit with customers, vendors, and staff. Training ALWAYS pays back in dividends. [] FAILING TO UNDERSTAND SOCIAL MEDIA. Don’t assume anything until your experience proves that it is warranted.

Cash Management 369

Cash Management Social Media Restaurant Law Communication 369

Social Hospitality

FEBRUARY 16, 2022

So how do you build amazing customer engagement? How do you turn people from passive bystanders into supporting customers? While all these are important parts of the customer-brand relationship, marketers tend to use several well-tested strategies to draw people’s attention and trigger engagement. Create Great Experiences.

Social Media 249

Social Media Customer Service Customer Experience Bar 249

Culinary Cues

SEPTEMBER 26, 2020

What needs to be addressed is: “ How do we build trust among customers, trust that the restaurant will keep them safe, and how do we generate enough sales and in turn – profit, to keep the operation moving forward? Your employees know that this is not the best way to start a dining experience. Ask your staff!

Kitchen Safety 334

Kitchen Safety Back of House Front of House Customer Experience 334

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business?

Social Media 199

Social Media Email Marketing SEO Consumer Goods 199

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. That’s where a well-rounded Instagram strategy comes in.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. If you can get your inspired mission across with very few words, then it is more likely that staff and customers will remember it and “buy-in”.

Customer Service 329

Customer Service Social Media Customer Experience Reference 329

Culinary Cues

SEPTEMBER 30, 2021

So, here is what we know and what we must learn to work with: [] COVID PROTOCOLS WILL LIKELY BE WITH US FOR SOME TIME: You’re tired of it, your employees are tired of it, and your customers are tired of, but it is the second-best tool in your toy chest (next to the vaccine) to help keep this pandemic under control and keep everyone safe.

Food Supply 419

Food Supply Employee Relations Kitchen Safety Social Media 419

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

SEPTEMBER 9, 2024

Train your managers on how to handle conflicts between employees or between staff and customers effectively, as well. Only ask for essential information, such as contact details, relevant work experience, and availability. By day three, they could learn about customer service standards and how to use the POS system.

2024 335

2024 Social Media Insurance Leadership 335

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. What measures can you take to make customers feel more comfortable ordering from you? Make sure that staff know about your COVID-19 restaurant closure before customers do.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

JUNE 23, 2020

While restaurants have begun to reopen , dining rooms still cannot be filled to full-capacity to ensure safe distancing amongst customers. You will be in contact with the customer directly. This will ensure the customer gets what they’ve ordered and improve the customer's experience. Pros of in-house delivery.

FOH 370

FOH Delivery Insurance Back of House 370

Culinary Cues

APRIL 3, 2020

Possible strategy: More space between tables and controlled limits on customers allowed at one time. How do we balance lower volume with financial needs of the operation? [] CUSTOMERS ARE CONCERNED ABOUT THE SAFETY OF THE FOOD THEY ORDER. Let your customers know that safety and sanitation is your most important job.

Guest Recovery 319

Guest Recovery Social Media Kitchen Safety Food Safety 319

7 Shifts

AUGUST 18, 2024

Opening and owning a bar is one of those unique life experiences; you have no idea what it will be like until you actually go for it. This could be a good choice if you find a business that is already established and has a loyal customer base. These elements need to work together to ensure your customers understand what you're about.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

NOVEMBER 8, 2024

Customers are spoiled for choice with restaurants. Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Instead of a dry review, work with the customer to turn the experience into a story.

Marketing 177

Marketing Social Media Email Marketing Customer Experience 177