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As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customerexperience (CX) for guests who come with high expectations after more than a year stuck at home. The entire dining experience has changed in the wake of the pandemic. Here are some strategies.
Last year completely upended how customers ate: Quick Service Restaurants (QSRs) heavily relied on drive-thrus for business. Restaurants need to view, analyze, predict and act based on real-time context securing positive customerexperiences. Joe Erlinger, head of McDonald’s U.S.
This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Below are five key approaches we at Groucho’s Deli have successfully implemented to attract and retain Gen Z customers.
We’ve seen firsthand how social media generates buzz—especially when our famous customers get involved. By regularly sharing and reposting moments like these with high-quality photos, engaging stories, and thoughtful responses to comments, we keep our audience excited about the Health Nut experience.
They must also focus on creating memorable experiences for customers at every touchpoint. 60% of guests who have a positive experience are likely to dine at a restaurant more frequently. Knowing these customerexperience factors can help you create a positive and welcoming environment that will keep guests coming back for more.
Most restaurant owners work hard to make sure their restaurant is a clean environment that provides a hygienic experience for customers and workers. A clean restaurant improves the overall dining experience and more importantly, prevents people from getting sick while eating your food.
Recurring customers. Promotions and discounts attract customers, but they’re often short-lived. As seen during the 2024 summer of value, customers quickly move on to other restaurant brands in search of the next deal. In short, success in 2025 will depend on balancing quality, value, and experience. What is value?
With 59 percent of customers hanging up after calling in and waiting for a minute or less, according to Linga, restaurants are missing out on a lot of business. The average restaurant operating a sit-down dining experience can miss 15-30 percent of incoming calls on average, with that number possibly being even higher during busy hours.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. In fact, boosting AOV is one of the easiest and most effective ways to increase revenue while improving the customerexperience for your guests.
You can have a great location, fabulous service, and a flashy menu, but if the food isn’t good, you won’t develop a loyal customer base. You can think about portion sizes and experiment with specials. Focused marketing can increase your customer base while keeping your budget in line. Staffing Your Restaurant.
It’s the perfect season for experimenting with new menu items that align with previous seasonal trends. Delve into previous POS data to see which dishes your customers were steering towards during the lead up to Christmas.
Whether the business has just staffed up for the holidays or experiences their busy period at a different time of the year, investing in seasonal talent is a crucial part of labor strategy year-round. Perhaps the most important factor in attracting strong seasonal talent is creating a positive employee experience.
Just as a chef elevates a signature dish with bold, unique flavors that please the senses, the right glassware can enhance the presentation of drinks and food, creating a visually engaging experience for customers. High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID.
By finding unique ways to incorporate ingredients and cultural traditions, restaurants can not only strengthen their offerings and satisfy guests but also go a step further to create a sense of belonging and respect within a community, inspiring customers to keep coming back.
Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Do you want to find out which food items your customers love the most?
Businesses can now utilise reservation platforms that seamlessly integrate booking, point-of-sale (POS), and customer management systems. These links can be sent via SMS, email, or social media, creating a smooth and convenient experience for both businesses and customers.
Tableside caviar service A prosciutto cart An authentic kaiseki tasting experience and members-only Japanese whiskey lounge Tableside s’mores These are just a few examples of ways restaurants across the country are hoping to attract guest by elevating the dining experience and creating a vibe highlighted by superior food and presentation.
Providing a seamless, enjoyable restaurant experience is essential for long-term success. Heres how to craft an experience that leaves customers delighted and eager to return. Staff should be knowledgeable, offering helpful suggestions based on customer preferences and dietary needs.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.”
From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. Use it to share updates, special events, or new menu items.
Just ask Eater’s local city editors who’ve been tirelessly scouring their regions — from sampling Boston’s premier bakery for ube brownies to test-driving San Diego’s stellar yakitori experiences — in search of the best dining experiences. Resurrected restaurants.
Technology doesn’t just level the playing field; it allows mom-and-pop shops to improve efficiency, reduce wait times, and enhance the customerexperience in ways that were once out of reach. The benefits expand beyond labor and into customer data and efficiency. However, customer expectations are constantly evolving.
Survey results indicate diners are seeking distinctive dining experiences, planning ahead with early reservations, and seeking out earlier evening bookings The holiday season is bringing a wave of excitement among diners, with 68 percent of respondents planning to celebrate at restaurants or bars.
"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.
What made this campaign truly special was its charitable component, especially during the challenges of COVID-19. Different generations bring complementary skills to the table—seasoned experience and industry knowledge from one generation blend seamlessly with fresh ideas and digital expertise from the next.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.
Today’s consumers are on the hunt for bold and unique flavor combinations that enhance their seasonal experiences. By closely monitoring flavor trends and being willing to experiment with new combinations, bakeries can keep their offerings fresh and relevant.
Building a Competitive Menu We’ve seen that with chains building out a competitive menu featuring specialty items and showing off their culinary skills to attract customers. This is another area where produce buying groups have experience and will help food service operators navigate. Generalized or Specialized?
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.
After all, it’s not just the quality of your food that can keep customers coming back — 73% of diners base their satisfaction on the quality of service they receive. Your staff, especially your restaurant manager, plays a crucial role in the overall dining experience. Hiring the right people can make or break your business.
The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.
Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.
Restaurants collect a ton of customer data. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
Does the energy feel flat, and the customers look bored. Get some fresh customers through the door and start the neighborhood talking about whats happening in your restaurant again. You need ideas that will wow new customers and get the regulars excited to come back in.
Managing special occasion promotions is easier than ever with the best POS system features and integrated online ordering. These advanced tools empower restaurants to create personalized offers, track customer data, and automate processes to enhance customer loyalty and streamline operations.
This is not the normal amount of angst that has been present for decades fickle customer tastes, rising cost of goods, changing demographics, or escalating rents; there are far deeper concerns that make everyone scratch their heads in wonder. Is the experience in jeopardy? There are problems, right now, without answers.
Loyalty programs are the secret sauce for keeping customers hooked, whether you're a cozy corner café or a massive restaurant chain. In a world where third-party delivery apps dominate, securing customer loyalty through personalized rewards and direct communication is the equivalent of having the best table in a packed restaurant.
The Turning Point: Expanding into CPG Scaling an artisan food business isn’t just about making more product—it’s about ensuring that growth doesn’t dilute quality, customerexperience, or operational efficiency. Opening 10 more stores wasn’t financially feasible.
At times the choices may seem insignificant but where customers are concerned nothing is insignificant. At what point, under what circumstances will you choose to sacrifice your standards for time, cost, efficiency, or type of customer? It will stand out as truly special. So, when is good enough, good enough?
This "Super" special edition of Modern Restaurant Management (MRM) magazine's Research Roundup has a Super Bowl theme. As such, Restaurants may choose to focus on pre-orders and takeout specials to capture sales early! “Customers still associate the experience with your brand. .
So, you can attract new customers and encourage existing ones to stick around for a bit longer with happy hour promotions. Not only does it attract customers during slow times , but it also boosts sales and encourages people to come back. Make a Special Menu, Don't Include Everyday Things. Load Up the Menu With Shareables.
But here’s the good news: better prepared bars and restaurants will increase receipts and positively impact the customerexperience by tightly managing kegged inventory during the holidays. Design Your Holiday CustomerExperience. Increasingly, beverage customers associate “events” with ABV information.
These are indeed the table stakes when it comes to delivering premium experiences. A small menu hints at luxury, signaling to the audience that the items listed on a menu have been hand selected to deliver a more specialexperience. Fewer choices communicates exclusivity, which drives up customer value.
In fact, before COVID in 2016, both single people and couples spent a total of 35 million dollars on Valentine’s day experiences. Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Create a Prix Fixe Menu.
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