7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Email Marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy. Social Media.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

AUGUST 15, 2022

We've also included a roundup of interview best practices you should be aware of before showing up to speak to the hiring manager. Walk the interviewer through your experience working in restaurants, the roles you've held and your responsibilities. Can you tell me about a time when you had to deal with a difficult customer?

Customer Experience 397

Customer Experience Website Management Hiring Back of House 397

7 Shifts

SEPTEMBER 16, 2020

Here's what the team at Hamburger Mary's did to alter their operations in order to keep customers and staff safe during the pandemic: PPE - Customers must wear face masks at all times except when eating or drinking. Their "Oscar-worthy" video (as one commenter put it) shows a customer catching up with a barista.

Airlines 370

Airlines Food Safety Mobile Ordering Website Management 370

7 Shifts

AUGUST 18, 2021

You may serve the best food on the block, but if your restaurant doesn't match its dishes with plausible customer service, your customers may never come back. That's why it's important to provide an outstanding dining experience from the second your customer's enter your restaurant, till the moment they leave.

Customer Service 369

Customer Service Customer Experience Online Ordering Loyalty Program 369

7 Shifts

AUGUST 22, 2024

A Ghost Restaurant take orders through online apps (like Uber Eats, Grubhub, and Skip the Dishes) and prepare food exclusively for pick-up, take-out and delivery customers. Virtual restaurant concepts only exist in apps, and use ‘ ghost kitchens ’ (aka ‘virtual kitchens’ or ‘dark kitchens’) to serve a virtual menu to virtual customers.

Online Ordering 370

Online Ordering Customer Service Delivery Food Order 370

7 Shifts

FEBRUARY 7, 2024

Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. Restaurant employee scheduling software Other than having a good product, your staff and how you manage them is the ultimate marker of restaurant success.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

JANUARY 26, 2021

And when customers are empowered to handle these tasks, dining room staff can take extra care to do what they do best—give guests memorable dining experiences. Restaurant owner Shawn Walchef of Cali Comfort BBQ chooses to view each delivery platform—be it first or third party—as an investment in his customers.

2021 370

2021 Front of House Social Media Back of House 370

7 Shifts

FEBRUARY 15, 2022

Ken McGarrie is the cofounder of Korgen Hospitality and uses his decades of experience to help restaurants across the country become more profitable and reach their potential. In his work, he realized that many employees get thrust into management positions without any training. It should be front and center on our websites.

Social Media 448

Social Media Hiring Website Management Hospitality 448

7 Shifts

JUNE 23, 2020

While restaurants have begun to reopen , dining rooms still cannot be filled to full-capacity to ensure safe distancing amongst customers. You will be in contact with the customer directly. This will ensure the customer gets what they’ve ordered and improve the customer's experience. Pros of in-house delivery.

FOH 370

FOH Delivery Insurance Back of House 370

7 Shifts

JUNE 25, 2021

When candidates come in, they come through multiple mediums such as website notifications, site notifications, multiple email inboxes, texts, and walk-ins. Introducing Hiring: a free tool in the 7shifts team management platform for posting & sharing jobs, tracking applicants, and getting new hires on the schedule instantly.

Hiring 370

Hiring Website Management Social Media Certification 370

7 Shifts

AUGUST 20, 2020

Now is the time when your restaurant can experiment with and implement new technologies to help reduce costs, improve margins, and stay safe during COVID-19. With features like automated scheduling, time tracking, and analytics reporting, labor management software can help your restaurant reduce its labor costs.

Technology 293

Technology Mobile Ordering Dietary Restrictions Cash Management 293

7 Shifts

NOVEMBER 5, 2019

This post will walk you through creating, optimizing, and managing your restaurant business profile not only for single-site restaurants, but also multi-location restaurants and franchises. This is the first indicator that there is a huge demand from customers. What is a Google My Business Account? Here are a few examples.

Website Management 253

Website Management Customer Service Customer Experience Online Ordering 253

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

JULY 16, 2021

Get to know your future customers, before they even step foot in your door. You may discover that your target customers enjoy an afternoon pick-me-up and are sensitive to price. See why 500,000+ restaurant pros choose 7shifts for scheduling and team management. You'll want to learn everything about their coffee preferences.

License 459

License Hiring Equipment Small Business 459

Culinary Cues

MARCH 26, 2022

Develop your standards, teach your standards, execute your standards, measure your standards, and solicit feedback on how those standards sit with customers, vendors, and staff. Social media is very inexpensive, but someone needs to effectively manage it every day and every way. [] NOT ESTABLISHING STANDARDS. Tensions are high.”

Cash Management 369

Cash Management Social Media Restaurant Law Communication 369

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. If you can get your inspired mission across with very few words, then it is more likely that staff and customers will remember it and “buy-in”.

Customer Service 329

Customer Service Social Media Customer Experience Reference 329

Culinary Cues

AUGUST 28, 2020

When I see a restaurant with a lackluster website or a Facebook page of sporadic posts with lengthy gaps in activity then I sense that the business has lost its energy. Remember all of those exciting things that you did to draw customers in when business was great? FIND WAYS TO MAINTAIN THE EXPERIENCE. CREATING A BUZZ.

Social Media 438

Social Media Communication Loyalty Program Training 438

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

AUGUST 18, 2024

Opening and owning a bar is one of those unique life experiences; you have no idea what it will be like until you actually go for it. This could be a good choice if you find a business that is already established and has a loyal customer base. These elements need to work together to ensure your customers understand what you're about.

Bar 370

Bar License Email Marketing Customer Service 370

Culinary Cues

AUGUST 7, 2021

This is defined in articles from local newspapers to the New York Times, from industry magazines and websites to social media, and from industry blogs to podcasts by the dozens – everyone states the problem, points a finger, and portrays the issue as someone else’s doing. So, first step – let’s refer to it as a challenge.

Social Media 474

Social Media Cash Management Blog Equipment 474

7 Shifts

SEPTEMBER 9, 2024

Restaurant employee scheduling software can make this process easier, letting employees manage their shifts while allowing you to keep track of changes. Train your managers well In the same survey we did for 1,500 active restaurant employees, nearly half of them mentioned leaving their jobs due to poor management.

2024 335

2024 Social Media Insurance Leadership 335

7 Shifts

MARCH 10, 2021

There are many reasons why a restaurant fails — no industry experience on the part of the owner, poor location, not enough operating capital — but the main reason is a lack of planning. A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel.

Management 370

Management Management Small Business Email Marketing 370

Social Hospitality

MAY 18, 2020

Create Special Offers for Customers. If you’re in the middle of a low period, you compete for the small target audience of customers with all other businesses in the region. Treat these people well, so they will treat your customers well. They have beautiful websites , blogs , and a well-planned social media presence.

Hospitality 309

Hospitality Marketing Social Media Hotels 309

7 Shifts

FEBRUARY 26, 2021

These fees, when not managed, cut deep into razor-thin margins, and in some cases, can contribute to a restaurant closing for good. This comes with two huge advantages: high margins and owned customer data. Owning your customer and delivery data is invaluable. Without existing apps, this lives on your restaurant’s website.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Modern Restaurant Management

DECEMBER 10, 2020

As restaurants work to navigate through the seismic economic impact of the coronavirus, connecting with and engaging customers is more important than ever for driving revenue and weathering the crisis. Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Keep them updated.

Marketing 225

Marketing Social Media SEO Website Management 225

Modern Restaurant Management

SEPTEMBER 28, 2020

What is the ongoing goal for all restaurant owners and managers? To always, continuously search for ways to improve the guest experience. Another important marketing tactic, which is a necessity in modern times, is having a website. Doing this helps to establish your brand and create a loyal customer base.

Operations 221

Operations Website Management Social Media Customer Service 221

7 Shifts

OCTOBER 17, 2019

While Instagram in particular has taken the food and restaurant communities by storm, it’s still important to have a website to serve as your restaurant’s official home on the internet. Fortunately, website design platforms like WordPress, Squarespace, and Wix are lowering the barrier to entry to web design. Not convinced?

Demo 240

Demo Website Management Online Ordering SEO 240

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. Give Your Website All of the Love. Leverage CRM Tools That Will Make Your Customers Swoon.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

JULY 3, 2024

A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Stunning visuals play a significant role in enticing visitors to explore your website further.

SEO 183

SEO Website Management Online Ordering Mobile Ordering 183

Modern Restaurant Management

JUNE 29, 2020

Focusing on customer experience may seem like a luxury for restaurateurs struggling to keep their doors open, but it may prove to be the difference between those that survive and those that get added to the list of tragic COVID-19 business casualties. I have seen firsthand how this is playing out.

Kitchen Safety 221

Kitchen Safety Customer Experience Website Management Mobile Ordering 221

Social Hospitality

OCTOBER 28, 2020

The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Customers are now accustomed to a new level of customer care. Thus, those in the world of hospitality need to, again, elevate their own service and boost the experience they provide to guests.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Culinary Cues

DECEMBER 30, 2019

The following provides some “food for thought”, maybe even a “look in the mirror” checklist for those who are drifting away from those initial goals. [] THINKING THEY CAN MANAGE THROUGH OTHERS. Even when the owner is present – he or she must depend on the consistent interactions between customers and the restaurant’s employees.

Cash Management 268

Cash Management Point of Sale Leadership Website Management 268

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. First, it's an effective way to attract local customers who are looking for restaurants. Verify your business to confirm that you are the owner or manager.

SEO 198

SEO Website Management Email Marketing Online Ordering 198

7 Shifts

JULY 25, 2024

Delivery apps help boost your restaurant's visibility and attract new customers. The only tradeoff to this is that you and your customers have to pay additional fees, which typically fall between $0.49 Another approach is to integrate an online ordering feature or plugin into your website and leverage your FOH as delivery drivers.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

7 Shifts

AUGUST 20, 2024

It’s no secret that more customers equals higher revenue. However, with fewer customers dining out weekly , restaurants must ensure that they can serve each diner quickly and satisfy them enough that they’ll want to return. Once you have the system set up, promote it to your customers.

Online Ordering 221

Online Ordering Fast Casual Fine Dining Seating 221