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While October showed signs of hope (YOY quick-service restaurant (QSR) traffic was positive for the first time in two years), we expect consumers will be cautious in 2025. Recurring customers. Promotions and discounts attract customers, but they’re often short-lived. Go digital for increased loyalty and sales.
Analyze Previous Holiday Sales Data Past sales data is invaluable when it comes to planning the upcoming season. A restaurant point-of-sale system holds historical data so you can see a detailed breakdown of how your restaurant sales performed during previous Christmas seasons.
Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customerservice strategies that keep them coming back. Why prioritize the customer experience?
Restaurants collect a ton of customer data. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
With deep roots in the restaurant industry, we’ve worked with our clients to test a number of strategies to take on Restaurant Week as an opportunity to attract new customers. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients.
While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customerservice, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Emphasize Best-Selling Items.
To maintain a healthy business and working environment, restaurant technology must enable ease and efficiency among employees and service staff as much as guests. To maintain a healthy business and working environment, restaurant technology must enable ease and efficiency among employees and service staff as much as guests.
In the midst of the COVID-19 pandemic and the resulting restaurant shutdowns, online ordering has become the go-to method for many customers. By using loyalty programs as a way to encourage customers to order directly. Increasing customer retention rates by five percent increases profits by 25 percent to 95 percent.
Being a business owner you must be aware that a repeat customer is better than a new customer. This is due to the reason that repeat customers tend to spend more money as compared to new customers. Therefore, if a business can retain its customers, it can easily boost the profits by 95%.
These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability. These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing.
Last year completely upended how customers ate: Quick Service Restaurants (QSRs) heavily relied on drive-thrus for business. percent of the market share that full-service restaurants shed. The obvious problems to tackle were traffic control and speed of service. Joe Erlinger, head of McDonald’s U.S.
Nowadays, running a successful restaurant takes more than great food and good service. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
One key area to focus on is drink sales, with cocktail sales accounting for about 23% of a bar's revenue. Start by tracking all the income your bar generates, including sales from drinks, food, and any additional services. Next, divide that cost by the total sales revenue from your drinks.
Read on for predictions from industry insiders that include chili crunch, black limes, newstaglia, stealth health, and elevated snacking. Culinary and Cocktail Trend Forecasts Kimpton is returning with its annual Culinary + Cocktail Trend Forecast highlighting predictions from its global team of restaurant and beverage talent.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Too high, and youll drive customers away. Set prices too low, and youre leaving money on the table. If thats not enough to cover the bills, your menu pricing may need an adjustment.
Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests.
Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. billion in revenue.
A major pain point for our clients has been navigating regulatory compliance issues such as corporate officer updates, alcohol license and permit renewals, and training team members in proper alcohol service protocol. There are serious penalties for serving underage customers, including losing your liquor license and even jail time.
According to September 2023 numbers from the National Restaurant Association , 49 percent of restaurants reported year-over-year increases in same-store sales. Full-service menu prices climbed 4.5 Leverage Data to Personalize Experiences Every day, restaurants generate vast volumes of data from their point-of-sale (POS) systems.
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. Online ordering and delivery apps.
To say that the current COVID-19 crisis represents a major change to the way we live our lives is, at this point, probably a bit of an understatement. A lot of restaurants have seen sales decrease by as much as 70 percent in a lot of cases, with no end to the current situation in sight. But thankfully, all hope is not lost.
Building an integrated tech stack is essential for independent restaurants that want to streamline operations and improve customerservice. Core Elements of a Restaurant Tech Stack: Point of Sale (POS) Systems: “The POS is the heart of the restaurant’s tech stack, as it needs to talk to every other system,” says Deliverect.
Contactless Ordering, Inside and Out Door Dash, Uber Eats and other third-party delivery services will continue to expand. It’s also become a boost to top-line sales. From the consultant’s perspective, our restaurant designs have changed substantially due to these services. This is a trend I hope will go away.
How can you keep customers returning to your restaurant when so many choices exist? This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. It increases the restaurant sales and builds a loyal customer base.
Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like.
Modern point-of-sale systems will generate analytics on each employee so you can create actionable insights. Typical insights for restaurant staff include customer satisfaction, number of tables served, turnover rate, and how many specials are being sold. Setting Goals. Give your team short and long-term goals.
Indeed, we’ve entered a new era of customer habits –– much of it catalyzed by the pandemic, but some of which was already beginning to take shape even prior. The challenge now will be how to earn and foster customer loyalty, particularly in a world where endless other options are just a screen tap away.
Thanks to the labor shortage and increased profit pressure, savvy restaurants are going digital to provide the best customer experience and to keep up with the hefty competition. What’s keeping restaurants humming: mobile point-of-sale (POS) units, ordering terminals, tabletop tablets, and tablets for the waitstaff.
Your business has many moving parts—from record-keeping to activating sales to loyalty generation. It's time to prepare for the future with Solution-as-a-s Service (SolassS) restaurant technology. Managing all of these moving parts can seem like an impossible task, yet it is imperative that you are up for it. Benefits of RMS.
With new health and safety guidelines and constantly-evolving regulations, restaurant owners are faced with unique challenges to continue delivering a positive dining experience to customers. And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. March Sales Decline. Same-store sales for restaurants dropped by 28.3 Same-store sales for restaurants dropped by 28.3 percent in March.
I see many brands using music streaming services such as Spotify in their spaces, creating a playlist, and leaving it on repeat. Use music to ease your customers’ stress levels, further their feeling of escapism, positively impact customers’ well- being, and ultimately increase sales.
Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.
This is great news for restaurants, but they should also be prepared for an influx of customers coming with their most special guests, and expecting nothing but a prime customer experience that will pamper their mothers. One notable development is the prevalence of QR codes. A recent Paysafe study with 200 U.S.
For now, restaurants are using AI (Artificial Intelligence) and ML (Machine Learning) to streamline operations and improve customerservice in a much less tech-savvy environment. You are sitting in your favorite restaurant and have placed an order on a tablet at your table. What are AI and ML? Let’s Start With the Why.
Thanks to restaurant technologies, it’s possible to not only deliver a superior customer experience — the crux of hospitality — but also take things to the next level. Yes, the importance of a good customer experience has always been key. In reality, hospitality isn't as simple as just service.
The next youre racing to keep inventory stocked while customers wait for tables. Whether youre a seasoned owner or just starting out, this advice will help you boost efficiency, keep your team motivated, and turn customers into regulars. Motivated teams deliver better service. That keeps customers coming back for more.
Restaurant owners or managers would rather spend time on other meaningful tasks, such as recruiting and hiring, training chefs, or updating daily specials on the menu. For example, basic point of sale (POS) systems or integrated restaurant management systems are useful digital tools that enable data reporting.
Offering increased visibility for brands and expanding the pool of customers restaurants are able to reach, the dynamic services these apps provide are essential for owners and operators competing for relevance and market share in a rapidly shifting landscape of business models utilizing SaaS technology.
But restaurants face a fine balance in increasing costs, as customers are also impacted by the realities of inflation. These numbers may be troubling, but to address these issues, restaurants must focus on providing the best service they can within their budgets. Adopt In-House Technology to Improve Service and Reduce Errors.
According to the latest Financial Trends Insights from Black Box Financial Intelligence™ , based on data from the week ending June 28, restaurants sales continue improving. See the latest sales and traffic results here: Sales Improve but Restaurants Should Brace Themselves for Challenges Ahead. Financial Trends Insights.
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