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Modern Restaurant Management (MRM) magazine reached out for a a deeper dive into Ashcraft’s franchising journey, learning why she feels it’s important to be present in her shop every day. I thought the mixture of customerservice, catering, and serving up great food would fit me and my family well, so I decided to move forward.
As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. 2025 presents a unique opportunity for the restaurant industry to fully embrace payment technologies that have previously remained on the periphery.
With cashless transactions and delivery services becoming the norm, diners are enjoying faster, more streamlined dining journeys. The consequences of data breaches for restaurants are far-reaching, from compromised employee and customer personal data to ransomware attacks, operational downtime, and even lawsuits.
Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customerservice strategies that keep them coming back. Why prioritize the customer experience?
Just as a chef elevates a signature dish with bold, unique flavors that please the senses, the right glassware can enhance the presentation of drinks and food, creating a visually engaging experience for customers. Current glassware trends include: Clean, simple lines that highlight the aesthetic of specialty drinks.
Globally, restaurants saw a notable shift in customer expectations and behavior during this time. As a result, restaurants had to quickly adapt by offering takeout and delivery options to cater to their customers' changing needs. In addition, many restaurants are now using digital menus in-house.
Food delivery can be done either through the restaurant itself or through unrelated third-party online food delivery services. Restaurants without pre-pandemic infrastructure for deliveries are now increasingly relying on regional or national online or app-based food delivery services. Opt-Out Provisions.
Most customers don't think twice about leaving a few dollars on the table or selecting a percentage on a tablet. The practice of tipping is straightforward—money in exchange for work or a service. Tips were left in European taverns to ensure quick and good service. But tipping did not take off immediately in the U.S.
A recent eBook by Softarex Technologies highlights all the main aspects of AI usage in restaurant operations, from customerservice to back-of-house management. Enhancing CustomerService with AI One of the most visible applications of AI in restaurants is in customer-facing operations.
To facilitate a successful seasonal hiring process, restaurant operators must understand the full lifecycle of a seasonal hire – from recruitment to onboarding to retention – and how each stage presents an opportunity for restaurants to enhance their business and cultivate stronger teams.
Widespread Adoption of Technology Solutions in Food Service In 2025, the food service industry will increasingly leverage technology for waste tracking and diversion. – Frenchie Audette, VP of Food Service at Divert In 2024, the restaurant industry continued to adjust to changes sparked by 2020.
No longer are customers relying solely on traditional keyword-based searches for terms like “restaurant near me”; instead, they’re using natural, conversational language to find exactly what they want. Customers often browse Instagram for aesthetic appeal and real-time updates before deciding where to dine.
Heres how to craft an experience that leaves customers delighted and eager to return. Staff should be knowledgeable, offering helpful suggestions based on customer preferences and dietary needs. High-Quality Food and Presentation Delivering dishes that match or exceed customer expectations is critical.
Pizza restaurants are poised to continue their evolution this year and incremental changes, especially in the areas of artificial intelligence, operational efficiency and customer preferences, will create both challenges and opportunities for pizzeria owners. This not only frees up labor but also reduces order errors.
“Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customerservice.” We also pay close attention to the food left behind on the plate when a customer leaves. It’s important to pay attention to what customers want.
In March, businesses were forced to take a step back and look at their business model to ensure that they were addressing their customer’s health, hygiene and safety concerns. So, what can brands do to address the impacts of COVID-19, while being mindful of the past, present and future of customer experience?
For example, the use of food delivery services skyrocketed during the pandemic and I do not expect that to change. It is essential to have an online presence due to the amount of time consumers now spend on their desktops, tablets, and smartphones. What will things look like moving forward?
Alto-Shaam's team recommend that restaurant staff, including chefs, waitresses, waiters, and hosts, share this knowledge with customers to further feed their excitement and encourage social media promotion of their experiences. This follows a new love of customization, indulgence, and comfort in the US.
A new study challenging the long-standing mantra “the customer is always right" determined that to better support employee mental health, restaurant operators should have clear policies stating that customers' uncivil behavior will not be tolerated. They believe they can do whatever they want to whomever they want.
With so much of a focus on health and safety, other details and levels of service are understandably pushed to the backburner. While the safety of guests and staff should remain the top priority, there are a few strategic ways that operators can elevate their service to retain and grow business right now. Differentiated Dining.
This is not the normal amount of angst that has been present for decades fickle customer tastes, rising cost of goods, changing demographics, or escalating rents; there are far deeper concerns that make everyone scratch their heads in wonder. Theres plenty of fear and loathing going on in the restaurant business.
Rethinking Beverages The typical drink upsell—soft drinks and coffee or tea—has decreased over the past few years as customers increasingly eat restaurant food at home. Delivery users are less price-sensitive than customers using other sales channels. What’s on the Menu?
The food service industry has had a tough couple of years, and a large part of what has kept restaurants afloat has been a move to digitalization. Customer Data Will be at Risk More than Ever. Because ‘ransomware as a service’ is taking off so rapidly the barrier for entry for these type of attacks is much lower.
Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises. Marketing. Promotion and Loyalty Programs.
Using the off-season to plan and improve your business product or service offerings can help you flourish during the busy season. If competitors are easier to find and communicate with, your business could lose customers quickly. It’s now more imperative than ever that restaurants are accessible online in this digital age.
In mid-December, a story went viral on Twitter across the pond about a customer being refunded by a food delivery service after complaining that the “four milkshakes, a cheesecake and an ice cream” they had ordered from a Manchester restaurant were “too cold”, as reported by Manchester Evening News.
During shut-downs, many restaurants were forced to move operations to carry-out and delivery only, but as the world begins to reopen, restaurants will need to figure out how to rebuild customer confidence around indoor dining operations. Although not as great, the risk of surface transmissions is still present. Service counter.
According to The Enterprises Project , digital transformation can be defined as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Most customers would phone-in carryout orders. Present : QR menus started appearing. ’ The Future is Now.
Whether customers are ordering direct via your site or through a third-party marketplace, it’s crucial to focus on building customer relationships when your employees aren’t the ones handing orders to customers. Are We Engaging with Customers Often Enough? Do We Own Our Customer Data?
The experience agency, who designed new restaurant prototypes for clients such as Burger King, Panda Express and Panera Bread, surveyed consumers to gain a better understanding of the current customer journey and what guests value most about the restaurant experience, particularly at casual dining and fast casual restaurants.
These conditions present an evolving challenge for restaurants when it comes to providing a safe dining experience for customers and employees, especially when it’s often unknown whether patrons are vaccinated or not. Restaurants mainly use QR code technology as a substitute for physical menus and as a customer ordering platform.
The Power of Personalized Communication Developing close connections with your guests calls for frequent, customized contact that makes them appreciated and noticed. Teaching your employees to recall names, preferences, and special events of regular customers shows attention to detail that clients really value.
Crafting festive drinks is a great way to engage customers and set the mood for Halloween celebrations. Garnish it with fresh blackberries and a sprig of mint to enhance its spooky presentation. Here are some Halloween cocktail ideas that will thrill your guests and add seasonal flair to your menu. Ingredients 2 oz. bourbon 1/2 oz.
Full-service restaurants pivoted quickly to curbside pickup, takeout and delivery. The subscription economy is not new, of course, and the fact that subscriptions for all types of consumer products and services have boomed during the pandemic is neither surprising nor noteworthy. Customer Connections. Booming Subscriptions.
Understanding the Drought The labor shortage has hit hard, with many restaurants operating below capacity despite a rebound in customer demand. The gap between available positions and willing, skilled workers has widened, putting pressure on service quality and business sustainability.
The customer's needs always come first, even though my prices continue to rise. Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return. Technology has redefined service models, but great hospitality remains irreplaceable.
Even as restaurants reopen to some on-premise dining, takeout presents distinct advantages: Takeout can help make up for those “missing tables” resulting from social distancing requirements, even as it requires less of a restaurant’s biggest expense item: labor. Delight Your Customers. Simplify Their Lives.
Japan is another nation that embraced restaurant automation early and still does through its conveyor belt sushi lines that deliver small plates of food around to seated customers. Present Staffing Issues at Restaurants. These machines allow customers to order food without talking to anyone until the moment of collection.
Restaurants will also need to modify their strategies to engage old and new customers and stand out from the competition. Focus on your core strengths to sustain sales and keep your customers coming back. Valuable deals can motivate customers to try something new.
This presents unique challenges to the industry as a whole, which has to up the ante on its overall safety and efficiency. Not only do restaurants need to change their service model from dine-in to take out and/or delivery, but they also need to hire more employees or contractors to meet the changing needs of the business.
Every day, youre juggling staff, food quality, inventory, customerservice, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. CustomerService and Experience Great food and drink is only truly enjoyed when its coupled with a great service experience.
Like any business, you may occasionally have to deal with an unhappy customer. Instead of calling the restaurant, the customer called the bank and had the payment reversed. Local eateries often got in on the game by working with third-parties to facilitate delivery services. This system has worked well enough in the past.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Too high, and youll drive customers away. Your menu pricing needs to match the experience youre offeringand what your customers are willing to pay for it.
Rather than viewing guest complaints as obstacles, savvy restaurateurs recognize them as opportunities to foster long-term customer loyalty. Instead of engaging in debates, successful establishments prioritize understanding the customer's concerns and addressing them with focused attention.
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